Run dental ads on the top 3 hottest social networks today

HT Vũ Ngọc 01 Apr, 2025 Tiktok Marketing

When advertising on social media, advertisers can create and distribute personalized content for each target group based on users’ demographics and behaviors. Therefore, for dental clinics looking to reach a large number of potential customers who are in need of their products and services, running dental ads on social media platforms is one of the most effective solutions. In this article, we will provide you with: the best types of ad content and 7 steps to implement an effective dental ad campaign. Let’s explore right away!

Dental Market Trends

Overview

According to a survey by Mordor Intelligence, the dental market in Vietnam is experiencing strong growth with an average annual growth rate (CAGR) of 6% from 2022 to 2026. The market is expected to reach a size of 2.4 billion USD by 2026.

The market growth rate is promising due to several key factors below:

The rate of dental diseases is increasing in Vietnam. According to statistics from the Ministry of Health, the rate of tooth decay in Vietnamese children is 90%, with over 85% of children aged 6-8 having cavities. Dental issues among the elderly are also becoming more diverse.
Dental tourism in Vietnam is growing rapidly. According to the Ho Chi Minh City Tourism Department, each year, Vietnam welcomes around 100,000 tourists seeking dental care, generating about 3.5 trillion VND in revenue. It is forecasted that the number of tourists coming to Vietnam for dental treatment will increase by 250% over the next five years.

Competition

The Vietnamese dental market is highly competitive, with many businesses involved, including private dental clinics, general hospitals, and international dental companies. The dental market also has a wide range of service segments, including:

General dentistry: check-ups, dental treatments, tooth extractions, etc.
Aesthetic dentistry: services like teeth whitening, crowns, dental implants, etc.
Pediatric dentistry: braces, dental fillings, etc.

Among these, aesthetic dentistry is the fastest-growing market segment, with a CAGR of 7% from 2022 to 2026. This is due to the increasing demand from both Vietnamese people and tourists for cosmetic dental services.

With this overview of the dental market, it is clear that this is a promising industry for growth, but the competition is fierce. Therefore, dental clinics and hospitals need an effective marketing strategy to attract customers.

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Benefits of Running Dental Ads on Multiple Social Media Platforms

For dental clinics and hospitals, running multi-platform social media ads is a flexible, high-performance strategy. However, how much time and effort have you put into your social media ad campaigns?

As digital technology “dominates” the world, social media platforms like Facebook, TikTok, Instagram, etc., are no longer just “virtual spaces.” These platforms are tools to help you explore consumer trends, find and engage with potential customers, and build your brand more effectively.

If you’re still not convinced, let’s explore more benefits you’ll gain when implementing social media ads.

Reach Potential Customers

With social media advertising, you can specifically target your audience. As a result, your clinic can reach a large group of people interested in your products and services.

Attract New Customers

According to Hootsuite statistics, Vietnam has over 70 million social media users, with an average age range of 23-34 years. This is the potential customer group for dental clinics. Therefore, when customers frequently see your ads on their personal pages, they will gradually recognize and remember your brand. This leads to a higher chance they will use your services.

Build Your Brand

Social media has the power to spread information rapidly and broadly. By posting articles, videos, and sharing content that demonstrates the expertise of your dentists, the professional work environment, and the friendly atmosphere of your clinic, you will earn customers’ trust. They will proactively contact you.

Top 3 Social Media Platforms Suitable for Dental Ads

Once you’ve recognized the importance of dental advertising, it’s time to figure out which platform is the best for your campaign. Although there are many social media platforms available, the three platforms below will likely deliver better results than others.

TikTok

Most TikTok users are between the ages of 18-30, and 90% access the app daily. Therefore, if you want to build loyalty with younger patients in your area, who may become lifelong patients, TikTok is the top choice.

As a platform focused on short videos, TikTok allows you to develop diverse and engaging content to build personal connections and share the most authentic images of your clinic.

Facebook

Facebook attracts millions of daily users. This makes Facebook one of the social networks that helps dental clinics expand their opportunities to find customers. It also allows you to learn more about their characteristics and build deeper, more trustworthy relationships.

Additionally, Facebook provides many targeted advertising features to help you effectively reach your desired customers. According to Hootsuite’s survey, 26% of people purchase products/services after seeing ads on Facebook.

Instagram

Instagram is a platform focused on images and videos. This platform is especially suitable for clinics providing aesthetic dental services. You can share real photos of customers before and after treatment at your clinic, as well as videos sharing customers’ feedback and experiences.

7 Steps to Run Dental Ads on TikTok

Running dental ads on TikTok is more challenging than you might think, as it is one of TikTok’s restricted industries. Not only that, but you also have to compete with thousands of clinics and dentists in the region and across the country to grab the attention of potential customers. Therefore, below are 7 steps to successfully market your dental clinic on TikTok.

Step 1: Create a TikTok Ads Account

You can set up a personal TikTok ads account by following these 3 steps:

Visit the TikTok for Business website.
Register for an ads account.
Fill in your business information.

However, you shouldn’t overlook another type of account that offers more useful tools and features—the TikTok Agency Ads Account. With this type of account, you can:

Use all 11 types of TikTok ads like Reach & Frequency, Collection Ads, Deeplink to Marketplace, etc.
No ad budget limitations.
Fewer issues like ads not spending money or campaigns automatically pausing.
TikTok prioritizes resolving issues such as account deactivation.
Supports various payment methods like credit cards, bank transfers, etc.
No limit on the number of accounts integrated to manage a single campaign.

Especially, if you use the TikTok Agency Ads account we provide, if your TikTok account gets deactivated, we will assist you in appealing the decision as quickly as possible. Additionally, if your ads account is locked, we will help you transfer the ad funds from the old account to a new one.

Step 2: Choose Your Advertising Objective

You should consider your overall business objectives as well as your clinic’s financial capacity to target the right goal for your TikTok ad campaign. Currently, TikTok offers 3 types of objectives for you to choose from:

Awareness Objective: Helps your ad reach the maximum number of TikTok users.
Consideration Objective: Includes objectives like increasing website traffic, encouraging people to install the app, and attracting more video views.
Conversion Objective: Encourages TikTok users to perform valuable actions on your website.

For dental clinics that do not have a landing page/website or are looking to build a brand on the platform, you should focus on the awareness goal and attract more video views.

Step 3: Identify Your Target Audience

To ensure your dental ad campaign is effective, you need to clearly define your target audience. For each target group, you’ll need to allocate a budget to produce content and use various ad formats.

Here are some general characteristics of the ideal target audience for a dental ad campaign:

Age: 18 and above, with the average age of dental customers being 30 years old.
Gender: Both male and female. However, for cosmetic dentistry services, female customers have higher demand.
Location: People living around the clinic’s area.
Income: Average to high income.
Interests: Dental customers are usually interested in health, aesthetics, and beauty.
Information Search Behavior: Dental customers often search for information about dental services on the following channels:
- Social media
- Clinic websites
- Health and aesthetics forums

Step 4: Create Ad Content

The quality of the images and content of your ads is a decisive factor in the success of your campaign. Therefore, you need to invest significant time and effort into regularly producing videos/images every week or month.

Creating content for TikTok ads will be a significant challenge if you don’t have creative ideas or strong filming and editing skills. Here are 5 ad video ideas for a dental clinic:

#1. Educational Content

Use TikTok to explain common dental procedures or share oral hygiene tips. This will raise awareness among potential customers about the importance of regular dental check-ups.

Additionally, you can create videos answering frequently asked questions like:

Is wisdom tooth extraction painful? What to eat after extraction?
What age is appropriate for braces?

These videos will help establish your expertise and build trust with potential patients.

#2. Share Success Stories

Sharing success stories of patients treated at your clinic is a great way to connect and inspire trust with potential customers.

You can conduct an interview with the patient where they explain the problem, how you treated them, and their experience at your clinic. Share before-and-after photos of the patient’s treatment.

When potential customers are considering using your services, these posts will reassure them and encourage them to book an appointment.

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#3. Share New Products/Services

Sharing information about new products, services, or technologies shows that your clinic is always up-to-date with the latest treatment methods. It also demonstrates your commitment to providing the best possible care for patients.

#4. Host Contests, Promotions, and Giveaways

TikTok is the perfect platform for dentists to host contests, promotional programs, and giveaways to attract more followers and reach potential patients. Here are some contest and giveaway ideas you can consider:

Give prizes based on the number of followers: Share your follower target goal and offer a prize to a few random people who help you achieve that target.
Share images of home dental care tips.

#5. ASMR of the Treatment Process

Dental treatment is often seen as an uncomfortable and stressful experience. However, when presented in ASMR (Autonomous Sensory Meridian Response) video format, the process can become more enjoyable and entertaining.

Viewers can feel as though they are indirectly experiencing the dental treatment process. They gain a better understanding of the steps involved in dental care. This can help them feel more comfortable and confident when going for a dental check-up.

Step 5: Choose the Advertising Format

Currently, TikTok supports 11 types of ads in Vietnam. However, depending on the stage of your campaign, you should combine different TikTok ad formats.

Phase 1: Awareness Phase

This phase aims to raise awareness of your dental clinic among potential customers. For 1-2 months, you should target “Consideration” and “Awareness” goals to reach a large audience. You should use a combination of the following ad formats:

Spark Ads
Top View
Hashtag Challenge
In-feed Ads

You should create videos introducing the clinic, sharing knowledge while building brand recognition during this phase.

Phase 2: Consideration Phase

Once you’ve attracted a certain number of followers, you should start analyzing your follower base using TikTok Pixel or TikTok Analytics. By using TikTok’s analytics tools, you can determine the characteristics of your potential customers: What is their age? Where do they live? What content do they engage with? This will help you adjust your content and ad formats to optimize your campaign’s effectiveness.

In the consideration phase, you should combine the following ad formats:

Reach & Frequency
In-feed Ads
Spark Ads
Carousel Ads
Collaborate with Influencers, KOLs, and KOCs

Content created during this phase should focus on sharing customer experiences, promotional programs, and special offers.

Phase 3: Action Phase

This is a critical phase that directly impacts your clinic’s revenue. Ad formats commonly used during this phase include:

Top View
Reach & Frequency

The goal of this phase is to encourage potential customers to take actions, such as booking an appointment. Therefore, you need to include clear CTAs (Calls to Action) in your ad videos to encourage viewers to contact you or book a consultation. For example, “Book your appointment today!” or “Call us now for a free consultation!” Additionally, include links to your website or fanpage so potential customers can easily access more information and book an appointment.

Step 6: Set Advertising Budget and Duration

You can choose to run ads with no set end time or set specific ad durations for your campaign. It is important to set a budget that aligns with the duration of your campaign to avoid a budget that’s too low, which can lead to TikTok ads not running effectively.

Currently, TikTok’s minimum daily ad cost is 50,000 VND, and the total minimum budget is 700,000 VND.

>>> Read more: TikTok ad costs

Step 7: Monitor and Adjust

Monitoring and adjusting your campaign allows you to evaluate the effectiveness of your ads and make necessary changes to meet your goals. Some key metrics to monitor while running TikTok ads include:

Impressions frequency
Click Through Rate (CTR)
Cost per Action (CPA)
Cost per Click (CPC)
Cost per View (CPV)

How to Run Dental Ads on Facebook & Instagram

In today’s world, where people are on Facebook every day, it would be a missed opportunity not to market your dental clinic on this platform.

You can run ads for your clinic with 3 types of ads that Facebook offers:

Basic Ad Format:
- Ads are displayed on the right column of the News Feed.
- Title up to 25 characters, description up to 90 characters.
- Includes an image sized 100×72 pixels.
- When users click on the ad, they are directed to the landing page (Fanpage or Website) you set.
Sponsored Ads:
- Ads are displayed in the main News Feed.
- Requires a compelling image and description to attract potential customers to interact (like, comment, share).
- Clicking on the ad will direct users to your fanpage or post.
Fanpage Post Ads:
- Ads are directly displayed in the News Feed.
- The ad includes an image and a description automa facebook.com/business tically pulled from a fanpage post.

To run dental ads on Facebook, you’ll need to create a Facebook account and have a credit card for payment. Then, follow these 7 steps:

Step 1: Create an Ad Campaign

Go to Ads Manager
Choose your ad objective
Name your ad campaign

Step 2: Create a Facebook Ads Account

Fill in required information like Country, Currency, Time Zone.

Step 3: Define Your Target Audience

You can target specific audiences based on location, age, gender, language, relationship status, interests, and behaviors.
The more detailed your audience setup, the more cost-effective your ads will be, and your ad performance will improve.

Step 4: Select Ad Placement

Customize the ad placement by choosing the type of device and platform.

Step 5: Set Your Budget

You can choose a daily or lifetime budget.
Facebook will optimize your ad to keep the daily average cost within your set budget.

Step 6: Preview the Facebook Ad for Adjustments

Check how your ad will look on different devices and platforms to optimize for user preferences.
After reviewing, click “Confirm” to start your campaign.

Step 7: Monitor and Adjust Campaigns

You can track your campaign’s progress and turn the campaign on or off based on your objectives and budget.

Since Instagram and Facebook are both part of Meta Business, linking the two accounts will allow your ads to appear on Instagram as well.

However, to make your dental ads more effective on Instagram, follow these 6 tips:

Make a Strong Visual Impact: On Instagram, users focus a lot on images. Ensure your ad designs are eye-catching and unique.
Tell an Engaging Story: Instagram ads include an image and a short tagline. Turn your images into a story that evokes different emotions, making it more engaging.
Use Hashtags: Use relevant hashtags to increase your ad’s reach and connect with potential customers.

Buybm365 Shares 4 Tips for Optimizing Dental Advertising

#1. Comply with Platform Advertising Policies

Advertising policies on platforms like Facebook and TikTok are set in line with legal regulations. These rules are designed to protect users from inappropriate or harmful content. Additionally, adhering to these advertising policies helps platforms maintain their reputation and build trust with users.

If your ad violates Facebook or TikTok’s advertising policies, your ad might be rejected or removed. Additionally, your account could be temporarily suspended or even banned. Therefore, it’s crucial to review and understand the platform’s rules before launching your advertising campaign.

#2. Use Relevant Keywords

You need to research and use keywords that match the content of your video and the search trends of TikTok users. This will help your content reach potential customers more effectively.

TikTok users searching for dental clinics often use keywords structured in the following ways:

Direct search for the dental clinic’s brand.
Search by structure: “Dental Clinic + Location,” e.g., “Dental Clinic in Vinh Hung.”
Keywords related to dental and oral health issues.

#3. Use Advertising Services from Agency Companies

Advertising a dental clinic across multiple platforms can be challenging, especially for those without experience in multi-platform advertising. This requires creating content tailored for each platform and its user base, as well as managing multiple channels and adjusting campaigns when technical issues arise.

For this reason, you might consider consulting or hiring an agency or specialist to manage your ad campaigns. Advertising experts with experience on social media can help you:

Choose the right advertising platforms that fit your clinic’s target audience.
Create engaging ad content.
Monitor and measure ad performance to make adjustments and optimize effectiveness.
Optimize advertising costs.

See more products: Buy advertising accounts

#4. Collaborate with KOLs and KOCs

For a dental clinic, brand image and reputation are crucial factors that directly influence customers’ decisions to use your products and services. To boost credibility and enhance your brand image with potential patients, consider collaborating with KOLs (Key Opinion Leaders) and KOCs (Key Opinion Consumers).

KOLs and KOCs have large followings. Social media users tend to trust information shared by these influencers. Therefore, when KOLs or KOCs share their experiences or information related to your dental clinic, your brand will be exposed to more people, increasing awareness effectively and quickly.

Conclusion

Marketing on social media platforms provides great opportunities for your dental clinic to connect with potential patients and promote your services in a more engaging and compelling way. We hope this article has helped you understand how to implement and optimize your dental advertising campaign. Start harnessing the power of social media now to build trust with your customers and attract more clients to your clinic!

If you need the most reputable payment method and advertising account provider, you can message the fanpage buybm365.com-Ads to receive advice from HT Media. In addition, you can follow the articles. Latest articles related to our Digital Marketing.

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