Instructions to create a TikTok Ads account in just 2 minutes
To create a personal TikTok Ads account, follow these 3 steps:
- Visit the TikTok for Business website.
- Register for an advertising account.
- Fill in your business information.
BStep 1: Visit the TikTok For Business website
- On the TikTok For Business homepage, click on Create Now to access the account registration page.
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Step 2: Register for a TikTok advertising account
You can register in 2 ways:
- Option 1: Register using email/phone number
- Option 2: Register using a TikTok account
Follow the detailed instructions for each option below:
Option 1: Register using Email/Phone number
Before registering for a TikTok Ads account this way, you need to have an active email/phone number that you can access (email inbox for email or SMS for phone number).
On the TikTok Ads registration page, enter your personal email address (e.g., abc@gmail.com).
If you want to use your phone number, click on Use Phone in the top-right corner and enter your phone number in the first field.
In the Password section, make sure the password meets the following requirements:
- The password length must be between 6 and 20 characters.
- The password must contain at least 1 number, 1 letter, and 1 special character (!,@,*,&,…).
Next, tick the first checkbox to confirm that you agree with TikTok’s Terms of Service and Privacy Policy. If you want to receive emails with news, events, and updates from TikTok For Business, tick the second checkbox (this is optional).
Then, click Register to receive a verification code.
TikTok will send the verification code to your registered email (or via SMS if you used a phone number).
You will need to enter this code correctly to complete the TikTok Ads account registration process.
Option 2: Register using your TikTok account
If you want to leverage your existing TikTok channel’s data for more effective advertising, this option is for you. You simply need an active TikTok account and start linking it to TikTok Ads Manager.
On the registration page, click Register via TikTok to begin setting up your TikTok Ads account.
Next, the system will ask you to authorize TikTok For Business to access your TikTok account. Here, you can convert your account or edit TikTok For Business’ access permissions.
Finally, click Authorize to complete the process.
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Step 3: Fill in your TikTok Ads Account Information
After completing step 2, you will be redirected to the TikTok Ads account creation page. Here, you need to fill in all the required business information as requested by TikTok.
- Tick the checkbox to confirm that you agree with TikTok’s Terms of Service, Advertising Policies, and Payment Policy.
- Click Register to complete the TikTok Ads account creation process.
Once the registration process is completed, you will be directed to the TikTok Ads Manager interface, where you can start creating your own advertising campaigns.
>>> Read more: A Complete Guide to Running TikTok Ads from A-Z
Common Errors When Creating a TikTok Ads Account
Creating a TikTok Ads account is quite simple, but you may encounter the following errors:
#1 Incorrect or Inactive Email/Phone Number
If you enter an incorrect email or phone number, the interface will display a red error message.
Solution:
- Check if the email is active by logging into its inbox.
- Ensure the email format is correct (e.g., example123@gmail.com).
#2 Invalid Password
This is a very common issue. If the password does not meet the requirements, you will not be able to create a TikTok Ads account. To avoid this error, make sure your password meets the following criteria:
- Length: 6–20 characters
- Contains at least 1 number, 1 letter, and 1 special character (e.g., !, @, *, &,…).
#3 Incorrect Account Information
Filling in incorrect information does not directly affect the account creation process, but it will affect campaign setup later. Therefore, you need to enter accurate business details such as the company name, industry, country, etc., to avoid errors when running ads, such as ads not being approved or funds not being deducted.
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Difference Between Personal and Agency TikTok Ads Accounts
For content creators, advertisers, or business owners, reaching a target audience, promoting products, and attracting a crowd of consumers are top goals when using advertising. TikTok, therefore, provides two types of accounts optimized for specific advertising needs.
The two types of accounts—personal (self-served) and business (agency)—support users with different features and resources.
>>>> Read more: 2 Types of TikTok Ads Accounts: Which One Is Right for You?
Both types of accounts can deliver effective campaigns if you know how to set your goals, bid packages, and target the right audience.
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