6 Reasons Why TikTok Ads Don’t Cost Money and How to Fix Them
Setting up ads is already difficult, but making them effective is even harder. Many new TikTok advertisers encounter the issue of ads not spending budget. This article will explain why TikTok ads are not spending and provide solutions for each case.
Distinguishing Between TikTok Ads Not Spending vs. Not Showing
These types of errors in TikTok advertising can be confusing for advertisers due to their impact and the issues they cause for campaigns. Therefore, it is essential to understand them thoroughly and apply effective solutions.
- TikTok Ads Not Spending: Your TikTok ad is not utilizing the full daily budget you allocated. For example, you set a daily budget of $40 for your TikTok ad campaign, but after a full day, only $10 has been spent.
- TikTok Ads Not Showing: Your ad does not achieve the expected results or display on TikTok, despite your budget and campaign setup. This can be frustrating as your budget is being spent, yet your ad does not receive any views or engagement.
6 Reasons Why TikTok Ads Are Not Spending
#1 Ads Have No Engagement
See more products: Buy advertising accounts
A “not spending” issue often occurs when a campaign is set to pay per interaction (CPC). With this pricing method, even if an ad is delivered and reaches a large audience, it will not spend if users do not engage with it.
Solution:
- Set advertising goals using the cost-per-thousand impressions (CPM) model.
- Optimize ad content to be more creative and engaging to encourage user interaction.
#2 Ads Get Reported
Users may report your ad if its content is irrelevant to them, or if they repeatedly see it, causing frustration.
Solution:
- Optimize ad content to align with your target audience.
- Submit a review request to TikTok to appeal the ad removal.
#3 Reusing Ad Content from Other Platforms
Many advertisers reuse old content from platforms like YouTube, Facebook, or Instagram to save time. However, TikTok has different requirements regarding visibility, video quality, and audio. Non-compliant ad content may have limited reach and slower spending.
Solution:
- Create fresh, unique content specifically designed for TikTok advertising.
#4 Using a Personal Ad Account
TikTok ad accounts come in two types: personal accounts and agency accounts. Personal accounts typically have lower credibility and smaller funding limits, leading to restricted features and slower spending.
Solution:
- Use a TikTok agency ad account from an official TikTok partner like buybm365.
#5 Targeting Errors
For conversion ads, if they are not delivered to the right audience with actual demand, they will not receive engagement. For cost-per-click (CPC) ads, this is a direct cause of TikTok ads not spending. Below are common mistakes in audience targeting.
Overly Broad Targeting
If you target based on single characteristics without additional filters to narrow the audience, your ad distribution will be too broad.
Examples of single-characteristic targeting:
- Only targeting by gender and age
- Only targeting by one interest
- Only targeting by location
Solution: Optimize your target audience profile by adding details such as gender, age, interests, and content they frequently watch on TikTok.
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Overly Narrow Targeting
Nếu bạn target quá sát các đặc điểm của đối tượng mục tiêu, thì tệp khách hàng sẽ bị giới hạn số lượng người tiếp cận, chưa kể không phải lúc nào họ cũng online. Do đó, nếu quảng cáo của bạn target nhóm người dùng quá cụ thể sẽ dẫn đến việc khả năng hiển thị kém, tương tác ít và cắn tiền chậm.
Cách khắc phục: Target cơ bản, mở rộng phạm vi mẫu khách hàng tiềm năng.
Target chồng chéo
If your targeting is too specific, the audience pool becomes too small, and not all users are online frequently. This can lead to low visibility, poor engagement, and slow ad spending.
Solution: Use basic targeting and expand the potential audience range.
Overlapping Targeting
Sometimes, advertisers target too many different audience groups or set excessive conditions, making it difficult for TikTok to distribute the ad to the right audience. If the ad does not reach potential users, it will not generate engagement, leading to slow spending.
Solution: Select audience conditions carefully and avoid being overly specific to prevent overly narrow targeting.
#6 Low Bidding Price
Even if your ad has great content and precise targeting, setting a bid price too low can prevent it from competing with other ads for impressions and engagement.
Solution: Adjust your bid to a competitive level. If you’re new to TikTok advertising, consider using Smart Optimization, which allows TikTok to automatically optimize the bid price.
See more: TikTok advertising costs
Solve TikTok Ad Issues With a TikTok Agency Account
For businesses and advertisers, using a TikTok Agency ad account is an effective way to resolve ad-related issues on the platform.
Unlike personal ad accounts, TikTok Agency accounts offer premium features that only TikTok-certified agencies provide, such as:
- Access to 55+ countries and regions, including the US, Canada, and Europe
- Priority support from TikTok and buybm365 to resolve errors and optimize ads
- If an Agency account gets disabled, remaining funds can be transferred to a new account during the appeal process
- Flexible payment options
- Access to the latest TikTok ad policies and updates
Conclusion
The issue of TikTok ads not spending can be resolved if you understand the causes and apply the right solutions. Hopefully, the insights above will help you identify why your TikTok ads are not spending and how to fix them effectively.
If you need the most reputable payment method and advertising account provider, you can message the fanpage buybm365.com-Ads to receive advice from HT Media. In addition, you can follow the articles. Latest articles related to our Digital Marketing.
