What is a TikTok agency account? Is it more effective than a personal account?
When running ads with a TikTok agency account, you can use many features that a personal advertising account doesn’t support, such as using a variety of ad formats, targeting multi-national users, etc. So, what is a TikTok ads agency account? Who should use this type of account?
In this article, we will answer all these questions for you. Let’s take a look!
What is a TikTok Agency Account?
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A TikTok agency account is an advertising account provided by media companies or units authorized by TikTok (Agencies). With this account, you can access all tools and features and use ad formats that are not supported by a personal TikTok advertising account.
In particular, when you encounter issues with your ads, the agency team is ready to help you resolve these problems directly with TikTok. Since these agencies are official partners of TikTok, the issue resolution process is typically faster, with a higher success rate.
Advantages and Disadvantages of TikTok Agency Accounts
Advantages:
- Supports many tools and ad formats that lead to high conversions, which are not available with personal accounts, such as Top View ads, Reach and Frequency, Collection Ads, etc.
- No budget limit for running ads on campaigns.
- Fewer issues like ads not being approved, automatic campaign suspensions, etc.
- Ability to target users in 55+ countries.
- Supports multiple payment methods, including credit cards, bank transfers, etc.
- No limit to the number of accounts that can be integrated to manage a single campaign.
- Priority problem resolution from TikTok, such as solving issues like a disabled advertising account.
Disadvantages:
- You need to contact the agency providing the account to load your advertising budget.
Who Should Use a TikTok Agency Advertising Account?
The advanced features of the TikTok ads agency account can meet the needs and goals of most TikTok advertisers today. However, it is particularly suitable when:
- You have limited time and experience with TikTok advertising.
- You have a large advertising budget.
- You need to target cross-border audiences.
- You want to use various advertising solutions available only to agency accounts, including:
- Branding Solutions: Top View ads, Branded Effect, Branded Hashtag Challenge, Reach and Frequency, Top Feed ads.
- E-commerce Solutions: Collection ads, Deeplink to Marketplace, Dynamic Showcase ads.
>>> Read more: Everything about TikTok advertising formats [2025]
Comparing TikTok Agency Account with Personal Account
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To help you compare personal advertising accounts with agency accounts, we’ve summarized the features of both types in the table below:
| Feature | Personal TikTok Ads Account | TikTok Agency Ads Account |
|---|---|---|
| Create advertising account | Self-register on TikTok for Business website | Use account provided by the agency |
| Payment method | Self-fund via credit card or international payment card | Multiple payment methods accepted by the agency |
| Processing time for disputes | 24-48 hours | 2 hours |
| Targeting range | Limited to the country of the advertiser | Unlimited countries (55+) |
| Advertising budget | Limited | No limit |
| Campaign setup/optimization | Self-setup and optimize ad settings like target, display location, etc. | Supported with campaign setup, monitoring, and ad optimization |
| Advertising formats | Only supports In-feed ads | Use multiple ad formats like Top View, R&F, Collection Ads, etc. |
Some Benefits of Using Buybm365’s Agency Account
#1 Direct support from TikTok’s team
Buybm365 is one of the few agencies that can contact and work directly with TikTok’s team to resolve issues related to advertising accounts.
#2 Budget transfer if the account is disabled
Usually, when a TikTok advertising account is disabled, any remaining balance in the account is not refunded. However, when using Buybm365’s Agency account, we can transfer your remaining budget to a new advertising account. This is an exclusive benefit we offer to our customers in Vietnam.
We hope this article has helped you understand what a TikTok agency account is and gain a clearer insight into the pros and cons of this account compared to a personal account.
If you need the most reputable payment method and advertising account provider, you can message the fanpage buybm365.com-Ads to receive advice from HT Media. In addition, you can follow the articles. Latest articles related to our Digital Marketing.
