What is Spark Ads TikTok? 5-step guide to installing Spark Ads TikTok

One of the reasons TikTok has become a favorite social media platform among young people today is its short video format, personalized content, and the emotions these videos evoke. However, this also presents a challenge for businesses looking to promote their products on the platform.

How can businesses create advertising videos that highlight product value while maintaining authenticity and engagement for users? TikTok Spark Ads is the most suitable solution for brands.

In this article, we will explain what TikTok Spark Ads are, how to set up an effective Spark Ads campaign, and share key tips to optimize your ads.

What is TikTok Spark Ads?

TikTok Spark Ads is a unique advertising format that allows businesses to enhance the reach of organic, natural-content videos. Instead of creating separate promotional videos for products or services, businesses can advertise existing trending videos from their own TikTok channel or content creators’ channels. This ensures that even though the video serves an advertising purpose, it still feels like organic content rather than a paid ad.

For example, a brand can collaborate with KOC/KOL who have previously created content about their cleansing water product and promote those viral videos directly on the creators’ TikTok channels.

This approach allows brands to select authentic, engaging content that aligns with their campaign goals while maximizing reach to their target audience on TikTok.

Why Should You Use TikTok Spark Ads?

TikTok introduced Spark Ads as a solution for businesses due to the following key benefits:

1. Boosts Creativity

Instead of following a rigid advertising script, businesses can empower creators to produce engaging content about their products or services. This ensures that the ad blends seamlessly with organic content, making it more likely for users to watch and interact with it.

2. More Effective Content Strategy

If a business already has high-performing content on TikTok or has found viral content related to its products/services, Spark Ads allows them to repurpose and amplify these existing videos for better campaign performance.

3. Increased Advertising Effectiveness

According to TikTok statistics, advertising campaigns using Spark Ads show significantly higher performance compared to traditional Non-Spark Ads:

• Completion rate: +30%
• Engagement rate: +142%
• Conversion rate (CVR): +43%
• Cost per thousand impressions (CPM): -4%

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• Information on paid clicks, likes, comments, and shares is provided for both Spark Ads TikTok and Non-Spark Ads TikTok.

• Additionally, Spark Ads TikTok can provide more metrics compared to other ad formats. This enables brands to measure the effectiveness of their TikTok campaigns and optimize their advertising strategies.

• Innovative Features

Spark Ads supports Duet, Stitch, and Sticker features, allowing viewers to interact with and use the sounds from the advertisement videos. This enhances engagement between brands and users.

It is evident that Spark Ads TikTok not only delivers entertaining content and minimizes disruptions in user experience but also provides businesses with opportunities to increase brand awareness, boost engagement, and drive sales.

Differences Between Spark Ads and Other Ad Formats

The key differences between TikTok Spark Ads and Non-Spark Ads lie in the origin of the advertisement videos and the level of user interaction.

Guide to Creating Spark Ads on TikTok in Just 5 Simple Steps

Spark Ads is an ad format that allows brands to use organic content on TikTok for advertising. To use this Spark Ads format, you need to select a TikTok account for advertising. You can choose one of the following two types of accounts:

• Use a personal account linked to your Business account
• Use an authorized account (via Business Center) or an Authorized Post (via video code)

Each type of account has its own characteristics and specific method for running Spark Ads on TikTok. Below, we will guide you through the two different ways to implement Spark Ads based on the account type you have chosen.

Method 1: Linked Account

If advertisers choose a personal account that has been linked to TikTok for Business, they only need to follow two simple steps:

Step 1: Enable Spark Ads

• Go to the Dashboard of TikTok Ads
• Select the advertising objective
• Complete the settings in the Campaign and Ad Group sections
• Enable the “Use TikTok Account to deliver Spark Ads” feature

Step 2: Select the Ad Account You Own

Add your own account to directly use existing posts in your account or create/upload a new video from the Ads Manager.

For existing videos:

• Go to Ad Details, select TikTok Post, and choose the post you want to use for Spark Ads.
• After selecting the video, click Confirm.
• Complete the ad setup options, then click Submit to publish the Spark Ads.

For new video creation/upload:

• Click +Video to upload a video.
• After uploading, select Only show as an ad if you don’t want the video to be suggested, searchable, or displayed on your profile.
• Click Submit once your ad is complete. Now, you will need to wait for your ad to be approved.

>>> Read more: Differences Between a TikTok Business and Personal Account

Method 2: Authorized Account or Post

With this method, businesses and content creators need to collaborate closely. If a business wants to use an authorized post in Spark Ads, the content creator must authorize the video for advertising purposes.

Step 1: Select a Video and Generate an Authorization Code

• Click Me – Profile to go to your TikTok channel, then tap the three dots in the top right corner.
• Select Privacy.
• Toggle Ad authorization to the ON position.

Step 2: Authorize the Video

The TikToker can choose to authorize a video themselves, or the business can contact the TikToker to discuss which video will be authorized. After selecting a video, the content creator needs to:

• Access the selected video.
• Tap the three dots icon.
• Select Ad settings.
• Enable Ad authorization and agree to the Advertising Terms of Service.

Step 3: Generate a Video Code

If a business collaborates with creators through the TikTok Creator Marketplace, they can skip the code generation step and sync the creator’s videos directly with TikTok Ads Manager for use in Spark Ads.

However, if the business does not work with a creator through the TikTok Creator Marketplace, the creator must generate a video code to share with the business and specify the duration for which they are authorizing the business to use the content.

• Select Generate Code and choose one of the three timeframes TikTok allows: 7 days, 30 days, or 60 days.
• Click Authorize.
• Tap Copy Code to share the code with the business.

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Step 4: Enter the Authorized Video Code into TikTok Ads Manager

After copying the video authorization code, the creator will send this code to the business. You will need to enter the code into TikTok Ads Manager by following these steps:

1. Go to “Assets”, then select “Creative.”
2. Choose “Spark Ads” and click on “Apply for Authorization.”
3. Paste the authorization code into the search bar and click “Search.”
4. Check if the displayed video is the correct authorized video. If it is, click “Confirm.”

Step 5: Launch Spark Ads

Once all the previous steps are completed, businesses can convert organic videos into Spark Ads on TikTok by following these steps:

1. Create a campaign and set up the ad group.
2. In the “Ad level” section, select Spark Ads.
3. Under Upload, click “Select posts from Library.”
4. Choose the video you want to promote.
5. Enable the toggle switch for “Use TikTok Account to deliver Spark Ads” and select the account you want to advertise.
6. Click “Submit” when your ad is ready. Now, you will have to wait for the ad to be approved.

Successful Businesses in Vietnam Using Spark Ads

Case 1. Mobifone

Objective

Mobifone is the first telecom service provider and one of the largest network operators in Vietnam.

In November 2021, Mobifone launched a TikTok campaign to reach potential customers, increase brand impressions, and boost sales for two new service packages.

Solution

Mobifone used TikTok Spark Ads along with the Lowest Cost bidding strategy to maximize impressions, reach, and video views.

The ad video focused on company employees humorously live-streaming product reviews, delivering a clear and direct message: “Affordable package – Great benefits.”

Results

In just two weeks, Mobifone achieved record-breaking results, exceeding their previous ad performance by 600%:

• Reached over 950,000 people
• Over 300,000 six-second video views

Case Study 2: Chilly Vietnam

Objective

Chilly Vietnam is a feminine hygiene product brand. Chilly aimed to maintain high sales after the Lunar New Year in January.

The goal was to connect with women aged 18-55 through a series of TikTok videos, reaching as many new customers as possible while spreading brand awareness in an engaging, fun, and authentic way.

Solution

Chilly’s TikTok videos highlighted natural ingredients and the Italian brand essence to build consumer trust. The brand used Spark Ads and Display Cards, along with unique ad formats that maintained a lighthearted, fun atmosphere. Influencers and customers were also encouraged to share the product.

Chilly then analyzed user behavior and optimized their TikTok ad creatives to find the most effective ad for converting brand trust and customer interest into actual sales.

Results

The ad campaigns delivered impressive outcomes:

• Over 3.5 million views
• More than 2.3K conversions, with a conversion rate exceeding 2.1%
• Sustained high sales throughout March
• Increased brand awareness and attracted new followers

Key Considerations When Running Spark Ads

TikTok Spark Ads is a highly effective ad format that enhances engagement and reach without disrupting the user experience. However, to fully leverage Spark Ads, businesses should keep the following points in mind:

• Carefully craft and choose a suitable caption that aligns with the video content and advertising goals. You cannot edit the caption after converting the video into an authorized ad.
• Authorized videos will still be distributed organically. Therefore, ensure that the video has engaging content, an appealing presentation, and uses trending music to maximize campaign performance.
• Plan the authorization period wisely, as the video authorization code can only be removed when the campaign ends or is canceled.

Useful Tips for Optimizing Spark Ads

Businesses certainly don’t want their campaigns to face obstacles, such as videos being deleted due to policy violations, videos being muted, or receiving too many negative comments, leading to poor ad performance. That’s why you should check out these useful tips provided by buybm365 to optimize your Spark Ads campaign.

Tip 1: Clearly Define Your Campaign Goals

Businesses need to identify their objectives to develop the right strategies to achieve them. Additionally, when the campaign ends, businesses can compare the results to the initial goals to assess the effectiveness of the Spark Ads campaign. Based on these insights, they can implement improvements for future campaigns to achieve better results.

Tip 2: Create a Detailed Plan

Once the campaign objectives are established, businesses should develop a plan for their Spark Ads campaign, including the following elements:

• Identifying the target audience
• Planning the advertising budget
• Selecting the most suitable ad format

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Tip 3: Evaluate the Effectiveness of Different Videos

To launch TikTok Spark Ads, you can choose videos from your own TikTok channel or use videos from KOC/KOL (Key Opinion Consumers/Leaders). But how do you pick the most effective video? Evaluate videos based on these key metrics:

Video Content & Compliance

• Video length should be appropriate.
• Language used must align with TikTok’s advertising policies.
• Prohibited content and words should be avoided.
• Hashtags should be relevant and optimized.
• Music selection should be from the TikTok Commercial Sounds library.

Engagement & Performance Metrics

• View Count: Choose videos with high organic view counts for better reach.
• Engagement Rate: Includes likes, comments, and shares. Higher engagement suggests the video captures audience interest.
• Conversion Rate: Indicates how effectively a video converts viewers into customers. Measure and analyze this metric to identify the highest-performing video and focus on it to optimize your campaign.

Conclusion

Hopefully, this article has helped you understand what TikTok Spark Ads are and how to optimize your Spark Ads campaign. As seen in real-world success stories, Spark Ads has proven to be an effective advertising format that is gaining traction among businesses and advertisers.

However, keep in mind that TikTok Spark Ads require time to deliver results. Patience and continuous optimization will be key to achieving long-term success.

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