What is TikTok Pixel? Instructions for creating and installing TikTok pixel on website
Installing TikTok Pixel helps you track user behavior on your website when they visit through TikTok ads. In this article, we will introduce what TikTok Pixel is and how to install it on your website in the easiest and simplest way.
What is TikTok Pixel?
TikTok Pixel is an HTML code snippet provided by TikTok that can be embedded into websites, landing pages, applications, etc. When users visit a site, the pixel is automatically activated and collects their behavior and information.
How Does TikTok Pixel Work?
When users access your website from the TikTok platform, the pixel code collects available information through standard web browsers. The information gathered includes:
- Timestamp: This data identifies the exact time a user performs an action or conversion on the website, such as viewing a page or purchasing a product.
- IP Address: This helps determine the geographic location of the user.
- Device Information: The pixel can identify the device model, operating system, and browser details.
Why Should You Install TikTok Pixel?
TikTok Pixel is a powerful tool that helps optimize ad campaigns on TikTok with three key benefits:
- Measure Effectiveness: The pixel tracks how many users visit your website through TikTok ads. The higher the number, the more successful the ad campaign.
- Optimize Ad Campaigns: Beyond just measuring results, TikTok Pixel helps optimize campaigns by using collected data to retarget users who have visited specific pages on your website.
- Build Data for Remarketing Campaigns: TikTok Pixel allows advertisers to analyze campaign quality, create target audience groups, and use this data for remarketing efforts.
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How to Create a TikTok Pixel
Follow these steps to generate a TikTok Pixel using TikTok Ads Manager:
Step 1:
Log into TikTok Ads Manager. If you don’t have an account, you need to register a TikTok ad account before logging in.
Step 2:
In the Assets tab, select Events to access the event manager.
Step 3:
Under Web Events, select Manage.
Step 4:
Click Create Pixel.
Step 5:
Set up the pixel.
-
In the Pixel Name section, name your pixel based on your conversion goal (maximum 128 characters).
- For example, if you want to track order conversions from ads, name it Purchases. A clear and recognizable name makes it easier to manage multiple pixels.
-
Next, select TikTok Pixel and click Next.
Two Ways to Install TikTok Pixel:
- Manual Installation: You don’t need coding expertise. Simply copy and paste the HTML code into your website’s code editor.
- Third-Party Installation: Use platforms like Shopify or Google Tag Manager to install the pixel on your website. This method might take longer if you don’t have an account on these platforms.
After selecting the installation method, click Next to proceed with setting up TikTok Pixel.
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Guide to Installing TikTok Pixel on Your Website
To install the newly created TikTok Pixel, follow these instructions:
Manual Installation of TikTok Pixel
If you chose to install the pixel manually in the previous step, TikTok will provide you with an HTML code snippet.
- Click Copy Pixel Code to copy the entire snippet.
- Paste the copied code into the Head tag of your website’s code (between
<head>and</head>).
<!--Example-->
!DOCTYPE html
<html...>
<head>
"Paste the TikTok Pixel code here"
<script>...</script>
</head>
<body>...</body>
</html>Important Notes:
- Paste the code only once—do not paste it multiple times.
- If you’re unfamiliar with coding, ask a web development team for help or install the pixel using a third-party tool like Google Tag Manager.
Installing TikTok Pixel via Google Tag Manager
To install TikTok Pixel using third-party tools like Google Tag Manager, you need to create an account and link it to your website. Once your Google Tag Manager account is set up, follow these steps:
Steps for Google Tag Manager Installation:
- Create TikTok Pixel as instructed above. When selecting the installation method, choose Automatically set up web events via a partner platform, then click Next.
- Select Google Tag Manager and click Next.
Connect Your Google Tag Manager Account:
- Click Connect to link your Google Tag Manager account.
- Choose your Google Tag Manager account, container, and workspace, then click Next.
- Once linked, a confirmation message will appear, indicating a successful connection.
Setting Up Pixel to Track User Behavior on Your Website
Regardless of the installation method, you must configure the pixel to track user behavior. There are two event-tracking methods to measure ad effectiveness:
- URL-Based Event Tracking (Conversions):
- The pixel tracks visits to specific web pages, such as order confirmation pages or checkout pages.
- Click-Based Event Tracking:
- The pixel tracks clicks on specific elements like Add to Cart buttons or Contact buttons.
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Tracking URL Visits
To set up pixel tracking for URL visits or conversion tracking for clicks, follow these steps:
- Select Enter URL Keywords.
- Set Up the Event
Choose the event type that leads to the target URL you want to track, such as:
- Add Payment Information
- Add to Cart
- Complete Purchase, etc.
Tracking Click Conversions
To set up click conversion tracking, you need to install the Pixel Helper Tool. Follow the assistant’s instructions to track click events on your website.
If you want to track a button or action that isn’t listed in TikTok’s default event options, use custom conversion code to track additional user behaviors, such as:
- Saving discount codes
- Adding products to a wishlist
- Any other custom actions
Conclusion
Installing TikTok Pixel provides multiple benefits, such as tracking customer behavior and measuring the effectiveness of TikTok ads. By implementing this pixel, you can optimize your ad campaigns, retarget visitors, and enhance conversion rates.
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