7 reasons why TikTok advertising accounts are disabled

In today’s dynamic online advertising market, TikTok has emerged as a promising platform with a massive user base. However, leveraging this platform to promote brands and products also comes with risks, particularly the issue of TikTok advertising accounts being disabled. This issue not only affects the effectiveness of individual campaigns but can also severely impact your business operations. Let’s explore the seven main reasons why accounts get disabled and how to address them promptly!

How to Identify a Disabled TikTok Advertising Account

Some clear signs that your account has been disabled include:

• Notification: You receive an email or an in-app notification from TikTok Ads informing you that your account has been disabled.
• Errors: When trying to run an ad, you encounter an error message stating that your account is not permitted to advertise.

Most importantly, you will lose access to all campaign data, ad history, and the ability to run future ads. This means losing a valuable customer acquisition channel and wasting any remaining balance in the account.

Therefore, businesses and advertisers should be aware of the following reasons to avoid encountering this issue in the future.

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7 Common Reasons Why TikTok Advertising Accounts Get Disabled

Launching an advertising campaign on TikTok presents significant opportunities but also potential risks. To ensure the efficiency and security of your ad account, advertisers must understand and strictly comply with TikTok’s policies and guidelines.

Below are the seven most common mistakes that could lead to your TikTok ad account being disabled:

#1 Violation of TikTok’s Advertising Policies

Detailed Explanation

A primary reason TikTok ad accounts get disabled is the violation of policies regarding:

• Advertised products/services
• Ad content

Regarding Advertised Products/Services

TikTok Vietnam enforces strict regulations on the types of products that can be promoted on the platform. Advertisers and businesses must be aware of the following:

Restricted Products:

• Alcoholic beverages (under 15% alcohol content): Allowed for viewers aged 18+ and must include a cautionary statement.
• Feminine hygiene products/Condoms: Allowed for users aged 18+ but must not contain sensitive body imagery.
• Sanitary pads/Menstrual cups: Allowed for users aged 13+.
• Dating apps: Allowed for users aged 18+.
• Over-the-counter (OTC) medicines: Requires a full advertising license + product registration issued by the Ministry/Department of Health.
• Processed food products: Requires a food safety certification.

Prohibited Products:

• Counterfeit goods of major brands
• Drugs/Illegal substances/Addictive substances
• Gambling
• Adult products/Pornographic content/Breast enhancement/Weight loss/Women’s hormonal treatments
• Products and services related to politics/military/weapons/COVID-19/wildlife trafficking/organ trade/hazardous chemicals/funerals/abortion/gender selection
• Ethically questionable products (e.g., spy cameras, tracking apps)
• Tobacco/E-cigarettes
• Funeral services
• Forex trading/Cryptocurrency
• Prescription medicines (ETC medicines)
• Veterinary medicines

If your product falls under the restricted or prohibited categories, your ad account is at high risk of being disabled. Initially, a first-time violation may only result in a warning. However, repeated offenses will lead to ad disapproval, ad blocking, and ultimately, permanent account suspension.

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Regarding Ad Content:

Many advertisers and businesses frequently make the following common mistakes:

• Spelling, language, and text-related errors in ads
• Issues with images/logos/videos and third-party assets
• Inappropriate or sensitive images
• Before/After comparison errors
• Exaggerated claims about product functions/features
• Using images of individuals without permission
• Improper editing of videos/images
• Inconsistent or incorrect information
• Non-compliant landing pages
• Hashtag misuse in Spark Ads (running ads using existing TikTok Page videos)

Depending on the severity and frequency of violations, your ad account may be flagged, partially restricted, or permanently disabled.

How to Fix It:

• Review your ad content, including text, images, and audio.
• Submit an appeal via TikTok’s form and wait for 24 to 72 hours for resolution.
• Create a new account and restart your campaign.
• Contact official TikTok partners like BuyBM365 to speed up the appeal process.

#2 Non-Compliant Landing Pages

Detailed Explanation

TikTok strictly reviews landing pages during the ad campaign approval process. If your landing page violates any of the following conditions, your ad may be rejected:

• Non-functional landing pages:

  • Expired or under-construction pages
  • Incomplete content
  • Poor mobile responsiveness
  • Browsers without a back button or automatic file downloads

• Landing pages with prohibited content:

  • Pages featuring restricted/banned products or violating TikTok’s ad policies mentioned earlier

• Incomplete e-commerce website information:

  • Missing business verification details such as company name, address, business licenses, local currency pricing, terms & conditions, shipping information, privacy policy, and return policy

• Privacy Policy Compliance:

  • Landing pages collecting sensitive personal data (e.g., personal identification, financial/insurance details, network identification, biometrics, health data) are not approved by TikTok.

If you violate TikTok’s landing page policies, you will receive a warning for the first offense. Repeated violations may lead to account flagging or permanent suspension.

How to Fix It:

• Check and improve your landing page’s functionality.
• Remove prohibited content.
• Ensure your e-commerce website meets all required business information.
• If you believe your landing page is compliant, submit an appeal via TikTok’s form or create a new ad account.

#3 Ads Containing Banned Words

Detailed Explanation

• Like Facebook Ads, TikTok Ads has strict guidelines on prohibited words that must not appear in ad content. Businesses should regularly update their knowledge of restricted keywords to avoid ad rejection or spending issues (e.g., TikTok ads not delivering).

Common Banned Words on TikTok Ads:

• “Treatment”
• “Cure”
• “Guaranteed”
• “100%”
• “Face mask”
• “COVID”
• “Corona”

How to Fix It:

• Review the wording used in your ads and either remove or replace banned terms with synonyms.
• Submit an appeal if you believe TikTok has mistakenly rejected your ad.
• Create a new ad account to restart your campaign.

#4 Trademark Infringement

Detailed Explanation

Trademark infringement on TikTok occurs when your ad content violates the intellectual property rights of well-known brands. This includes:

• Using logos, labels, or brand-related content
• Mentioning internationally recognized brand names (e.g., Adidas, Nike, Puma) in ad text or landing pages

Consequences:

• Your ad may be rejected
• Your ad may not receive impressions or spending
• Repeated violations may lead to account suspension or permanent disabling

How to Fix It:

1. Remove all elements related to well-known brands in your ads.
2. Submit an appeal or contact TikTok partners like buybm365 for faster support.
3. Create a new ad account and restart your campaigns.

#5 Inactivity for a Long Period

Detailed Explanation

According to TikTok’s policies, an ad account that remains inactive for 180 days will be suspended. Additionally, the username may be randomly reset to a numerical ID, and the account’s status won’t be publicly visible.

How to Fix It:

• Submit an appeal explaining the inactivity reason.
• Create a new ad account, as it may be easier to restart from scratch.

#6 Unpaid Advertising Balance

Detailed Explanation

Unlike Facebook Ads, TikTok Ads requires a prepaid balance before running campaigns. You cannot run ads on credit, and the minimum required balance is 200,000 VND (~$8.50 USD).

How to Add Funds on TikTok Ads:

1. Click “Payment” in the Dashboard.
2. Select “Add Balance” and verify business information.
3. Enter the amount and payment details.

How to Fix It:

• Immediately add funds to your ad account.
• Regularly monitor your budget to avoid running out of balance.

See more products: Buy advertising accounts

#7 Ad Review Errors

Detailed Explanation

If your TikTok ad gets flagged, doesn’t spend, or is disabled, but you haven’t violated any policies, it may be due to errors in TikTok’s review process.

>>>Read more: 8 Reasons Why TikTok Ads Are Not Approved

How to Fix It:

• Contact TikTok support via an appeal, explaining the issue and providing necessary documents.
• Reach out to an official TikTok partner (e.g., buybm365) for faster resolution.
• Switch to a TikTok Agency Ad Account to minimize review-related issues.

How to Avoid TikTok Ad Account Suspensions

A deactivated TikTok account is something that every user wants to avoid. This issue not only affects the user experience but can also result in significant losses for businesses and advertisers. Therefore, in addition to complying with TikTok’s advertising policies, we recommend that customers use a TikTok Agency ad account. This type of account is exclusively provided for advertising agencies and offers several advantages over regular accounts:

• Higher Stability: Thanks to a strict approval process and a well-managed system, TikTok Agency accounts are more stable, reducing the risk of deactivation.
• Agency Support: When using a TikTok Agency account, you will receive support from a team of experienced professionals who can help resolve issues quickly and efficiently.

Moreover, businesses, advertisers, and sellers using our TikTok Agency ad accounts are currently eligible for a refund of up to 3.5% of their previously spent budget. This allows advertisers and sellers to continue running campaigns while saving costs compared to using personal accounts.

Conclusion

Above are the 7 reasons why TikTok ad accounts get deactivated and specific solutions for each case. The most important way to avoid issues affecting your campaign’s effectiveness is for advertisers to thoroughly understand and strictly follow TikTok’s advertising policies. Always use TikTok safely and responsibly.

If you need the most reputable payment method and advertising account provider, you can message the fanpage buybm365.com-Ads to receive advice from HT Media. In addition, you can follow the articles. Latest articles related to our Digital Marketing.