Instructions on 10 ways to make TikTok advertising videos that attract millions of views
Creating TikTok ad videos is currently a hot topic, actively discussed in seller communities on this platform. Not only does TikTok advertising help expand the customer base, but it also strengthens brand positioning and improves sales revenue.
However, before launching an ad campaign on TikTok, you need to understand how to create effective TikTok ad videos. Let’s explore the best practices in this guide!
10 Ways to Create Engaging TikTok Ad Videos
We will show you how to create TikTok ad videos that can reach millions of views with simple steps. Here are 10 ways to make high-performing TikTok ad videos:
- Choose the right ad format
- Pay attention to video layout and size
- Create engaging and compelling content
- Capture attention within the first 3 seconds
- Use effects and sound creatively
- Maintain a balanced content flow
- Utilize text overlays
- Feature influencers, KOLs, and KOCs
- Leverage TikTok’s ad support features
- Encourage interaction and calls to action
Let’s dive deeper into these 10 effective strategies!
1. Choose the Right Ad Format
The first and most crucial step in creating a TikTok ad video is selecting the appropriate ad format that aligns with your campaign goals. TikTok offers nine different ad formats, including In-feed, Top View, Branded Hashtag, Reach & Frequency, and more. Advertisers should carefully research each format to ensure they choose the most effective one for their campaign.
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2. Pay Attention to Video Layout and Size
One of the key factors in creating a successful TikTok video is its layout and dimensions. For TikTok ads, videos should be shot vertically with a 9:16 aspect ratio.
Additionally, proper lighting and framing are essential to ensure clear and high-quality visuals. Use a tripod or stabilizer to prevent shaky footage and maintain professional video quality.
3. Create Engaging and Compelling Content
TikTok ad videos typically last 9–15 seconds, with a maximum recommended length of 30 seconds.
Since attention spans are short, captivating the audience quickly is challenging. To make your content engaging, consider using real-life scenarios, humorous conversations, or relatable moments. Additionally, how-to videos and useful tips can also perform well, as they offer value to viewers.
4. Capture Attention Within the First 3 Seconds
According to TikTok, 67% of the best-performing ads introduce their brand message within the first 3 seconds. This means grabbing attention right away is crucial.
TikTok’s algorithm favors videos that hold viewers’ attention from start to finish. If the initial audience watches your video to the end, it will be distributed to a broader audience.
To maximize reach, introduce your product and key message within the first 3 seconds—keep it short, clear, and direct.
5. Effects and Music Are Essential
A TikTok video is unlikely to go viral without at least one of two key elements: music or effects.
You should prioritize trending songs or popular effects. Check out TikTok’s Discover page to stay updated on the latest trends. Notably, music tracks with a tempo around 120 BPM tend to be more engaging and drive purchasing behavior. These tracks enhance positive emotions and emotional connection with viewers.
Additionally, using visual effects in TikTok ads can significantly improve engagement. Not only do effects make videos more visually appealing, but they also increase brand recognition. Users can easily recreate videos using the same effects, boosting virality.
Always choose music and effects that align with your content and message. TikTok Ad Studio offers trend-based recommendations, so be sure to check them out!
6. Balance Your Content
For brands, the rule is: “Don’t make ads, make TikToks.” This encourages advertisers to create content that feels more authentic and engaging, rather than overly promotional. The key is to create relatable content that resonates with viewers.
Since most TikTok users engage with the platform for entertainment, balancing creativity with authenticity is crucial for ad success.
A great strategy is to combine user-generated content (UGC) with high-quality visuals. This approach makes TikTok ads visually appealing, engaging, and relatable to a broader audience.
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7. Use Text Overlay
Text overlay is a powerful tool in TikTok ads. It highlights key information without interrupting the viewing experience.
For ads with important messages, statistics, or storytelling, text overlay ensures that key takeaways stand out and are easier to remember. To maximize effectiveness, display text within the first 7 seconds to provide viewers with essential context right away.
8. Leverage Influencers, KOL and KOC
You’re probably familiar with TikTok influencers like Thủng Long Family, Bông Tím, or Lê Bống. Partnering with Key Opinion Leaders (KOLs), Key Opinion Consumers (KOCs), or TikTok influencers can significantly boost ad reach.
Although hiring influencers can be costly, it offers a high return on investment by ensuring ads reach the right audience with greater engagement. Choose influencers who align with your brand’s image and target audience for the best results.
9. Utilize TikTok’s Ad Support Features
TikTok provides various tools to assist you in video production and ad management. From creating videos to launching full ad campaigns, TikTok Ads Manager offers advanced features for performance tracking and ad optimization.
For businesses looking to scale, TikTok Agency Ads Accounts offer wider ad distribution across 175 countries. These accounts, managed by TikTok’s official partner agencies (e.g., buybm365 and TikTok), provide enhanced ad support and greater flexibility.
10. Engage and Add a Call-to-Action (CTA)
The final—and most crucial—element of a successful TikTok ad is engagement and a strong CTA (Call-to-Action).
A great trick to boost interaction is asking a question at the end of your video. This encourages viewers to comment, respond, and engage with your content.
Additionally, always include a clear and compelling CTA in your video. Whether directing viewers to visit a landing page, make a purchase, or follow your TikTok channel, a well-placed CTA increases conversion rates.
CTA Tips:
- Keep it short, direct, and action-oriented
- Make it relevant to the viewer’s experience
- Use phrases like “Shop Now,” “Learn More,” or “Follow for More”
Conclusion
This guide has provided 10 simple yet highly effective strategies for creating engaging TikTok ad videos. Even if you’re a beginner, these techniques will help you successfully launch and optimize TikTok ad campaigns.
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