4-Step Guide to Checking and 2 Ways to Reduce Violation Points on TikTok
If you are selling on TikTok Shop but don’t know how to check or reduce violation points, don’t worry! This article will guide you through four steps to check your violation points and two methods to handle them to ensure smooth shop operations and avoid risks such as restrictions or account suspension. Let’s dive in!
What Are TikTok Shop Violation Points?
TikTok Shop Violation Points is a system that evaluates seller performance based on policy and guideline violations. The maximum total violation points a store can accumulate is 48 points. If your total is below 48 points, those points will be cleared every 180 days from the date they were assigned.
Depending on your total violation points, TikTok Shop may apply the following penalties:
| Penalty Measures | Total Violation Points |
|---|---|
| – Issuing an official warning notification. | 1 – 12 |
| – Issuing an official warning notification. – Suspending the Affiliate program for 30 days. – Limiting the number of products listed and orders processed. |
13 – 24 |
| – Suspending listing privileges for 7 days. – Revoking promotional programs offered by the seller. – Holding revenue temporarily or permanently. |
25 – 36 |
| – Halting all transactions related to the seller’s account. – Deleting the TikTok Shop account. – Permanently banning business operations on TikTok Shop. – Taking legal action against the seller. – Reporting the seller and providing necessary documents to regulatory authorities for prosecution. |
37 – 48 |
For any penalty decisions, TikTok will send a notification to the violating account. If you believe the penalty is unjustified, you can file an appeal with TikTok.
4 Steps to Check Violation Points on TikTok Shop
TikTok Shop violation points depend on the severity of policy violations. The more serious the violation, the higher the penalty points. Therefore, it’s essential to understand the four main types of violations that can result in penalties on TikTok Shop:
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- Policy Violations: Copyright infringement, sensitive content, false advertising, etc.
- Fraud and Risk: Fraudulent activities, scams, or selling counterfeit products that pose risks to users.
- Order Fulfillment: Late deliveries or failure to ship orders.
- After-Sales Services: Failure to handle customer complaints or provide return and exchange support.
To check your violation points accurately, follow these four steps:
- Step 1: Go to TikTok Shop Seller Center.
- Step 2: Log in to your TikTok Shop account.
- Step 3: Click on “Store Homepage.”
- Step 4: Select “Store Status.” Here, you will see a table displaying your violation points and the types of violations incurred.
TikTok Shop Violation Point System
TikTok has established general guidelines for calculating violation points based on the type of violation.
Uploading or Sharing Prohibited or Restricted Products
| Violation Description | Severity | Deducted Points | Example |
|---|---|---|---|
| Listing or sharing videos/images of prohibited or restricted products according to TikTok’s regulations. | Very Severe | 3 – 6 points | Posting videos about alcohol, tobacco, weight-loss products, etc. |
Misleading Advertising in Video Content
| Violation Description | Severity | Deducted Points | Example |
|---|---|---|---|
| – Posting videos/images that do not provide correct, complete, and clear product details. – Providing false sales or like counts to promote products. – Making misleading claims. |
Normal | 1 – 6 points | Selling Bluetooth earphones without listing full specifications or features. Using misleading words like “100% cure,” “completely free,” etc. |
Reuploaded or Low-Quality Content
| Violation Description | Severity | Deducted Points | Example |
|---|---|---|---|
| – Reposting videos from other platforms. – Uploading low-quality videos or livestreams with copied content. |
Normal | 1 – 6 points | Reposting videos from Facebook to TikTok. Uploading blurry, shaky, or noisy videos. |
Spam and Fraudulent Sales Activities
| Violation Description | Severity | Deducted Points | Example |
|---|---|---|---|
| – Gaining fake traffic, orders, or interactions using software or malicious addresses. – Fraudulent activities that negatively impact TikTok users. |
Very Severe | 3 – 24 points | Faking order numbers to manipulate sales data. |
2 Ways to Reduce Violation Points on TikTok Shop
Method 1: Take TikTok’s Violation Reduction Test
The TikTok Shop policy test is a feature that helps you reduce violation points. Specifically, you need to take a test (within 60 days) related to TikTok’s policy for each specific violation. The test consists of three questions. If you answer all the questions correctly, you can reduce up to 2 points.
Below are five detailed steps to take the test:
- Go to your TikTok Shop cart and scroll down to the bottom of the page.
- Select the “Account Reputation” section.
- Click on “Test Benefits.”
- In the “Policies You Have Violated” section, select “View Details.”
- Press the “Start Test” button.
Tips from Buybm365 to Pass the TikTok Policy Test:
- Read TikTok Shop’s policies and guidelines carefully.
- Practice answering similar questions online.
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Method 2: File an Appeal with TikTok
If you believe that the penalty imposed by TikTok Shop is incorrect, you have the right to appeal. Once TikTok Shop receives your appeal, they will review and investigate the case. If TikTok made a mistake, they will adjust your violation points accordingly.
You can submit an appeal by following these four steps:
- Go to your TikTok profile page.
- Tap the cart icon and select “TikTok Shop.”
- Click on “Settings.”
- Choose “Help Center.”
- Select “Submit a Ticket.”
- Under “Topic,” choose “Violation,” write your appeal details, and attach supporting documents or images proving TikTok’s penalty was incorrect.
Important Notes When Filing an Appeal on TikTok Shop:
- You can appeal up to 2 times for the same issue.
- Your first appeal must be submitted within 30 days of receiving the penalty.
- If your first appeal is denied, you can submit a second appeal within 15 days.
- If your appeal is successful, all penalties imposed by TikTok Shop will be removed, and your account rights will be restored.
4 Tips for Selling on TikTok Shop While Avoiding Policy Violations
#1. Comply with TikTok’s Policies and Guidelines
This is the most important step to avoid violations. Sellers must carefully read TikTok’s policies and guidelines before posting content, conducting sales activities, or running ads on TikTok Shop.
However, TikTok frequently updates and refines its policies. Therefore, you should stay updated with these changes to avoid violations while doing business on the platform.
#2. Provide Accurate Product Information
Product information is one of the most important factors in attracting customers and boosting sales on TikTok Shop. Sellers need to provide complete, accurate, and engaging product details to help customers better understand the product and make quick purchasing decisions.
When listing a product on TikTok, sellers should include the following details:
- Product name
- Product images
- Product price
- Product description
- Shipping and payment policies
- Return and refund policies
Additionally, to ensure clarity and readability, follow these best practices:
✅ Present information in a structured and easy-to-read format.
✅ Use consistent fonts and colors for a professional look.
✅ Keep language clear and concise.
✅ Incorporate images and videos for a more visual experience.
✅ Regularly update product information to maintain accuracy.
>>> See more: How to list products on TikTok Shop in just 5 simple steps
#3. Using a TikTok Agency Advertising Account
Effective TikTok advertising helps you reach more customers and boost sales quickly. However, running ads on TikTok by yourself may lead to your account being disabled or flagged, especially in cases such as:
- Violating TikTok’s advertising policies regarding products or ad content.
- Ads not being approved due to common mistakes such as missing business information, low-quality landing pages, etc.
- Infringing on trademark copyrights.
To fully leverage TikTok’s business potential while minimizing the risk of violating platform guidelines, you should use a TikTok Agency advertising account. In particular, with the TikTok Ad Agency account we provide, you will enjoy several benefits:
- High credibility: The account is transparently verified, increasing its credibility and reducing potential violations.
- Advanced features: Agency accounts have more advanced features than personal accounts, making it easier for businesses to create and manage their ad campaigns.
- Professional support team: TikTok agencies have experienced staff ready to answer questions, resolve issues, and help businesses comply with TikTok’s regulations.
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#4. Providing Excellent Customer Service
Besides creating engaging advertising videos, your shop should also focus on customer service. Good customer service builds trust and encourages customers to return.
A store with excellent customer service should ensure the following:
✅ On-time delivery
✅ Great after-sales service: Support for returns, warranties, etc.
✅ Quick resolution of customer complaints: Listen, communicate, and carefully handle complaints to enhance customer satisfaction and improve service quality.
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