What is TikTok Shop? Steps to Register TikTok Shop for Selling

TikTok is now one of the most popular entertainment platforms worldwide, attracting a massive user base in a short period since its launch. Due to its widespread popularity, TikTok has gradually become a preferred online sales channel for many sellers. Now, doing business on this social media platform has become even easier with TikTok Shop.

So, what is TikTok Shop? How can you register for TikTok Shop to start selling? Let’s explore the details in the article below!

1. What is TikTok Shop?

First, let’s define what TikTok Shop is. TikTok Shop is a newly developed ecosystem similar to existing e-commerce platforms, allowing users to sell products directly through their TikTok business accounts. Sellers can showcase their products through video feeds, live streams, and a dedicated product showcase tab on their profile page.

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TikTok Shop provides features for order management, payments, and shipping, making the buying and selling process smoother and more convenient. Additionally, TikTok Shop offers advertising tools to help sellers promote their products effectively on the platform.

Read more: How to run effective TikTok ads from A to Z for beginners

2. Advantages and Disadvantages of TikTok Shop

2.1 Advantages of TikTok Shop

After understanding what TikTok Shop is, let’s analyze its pros and cons as an online sales platform!

• Young and rapidly growing customer base

TikTok primarily caters to a younger audience, with users ranging from 12 to 40 years old—a highly potential age group with strong purchasing power and experience in online shopping. Moreover, this user base continues to expand and evolve, making it even more valuable for businesses.

• Unlimited content distribution

TikTok Shop’s algorithm first tests your sales content by distributing it to a small group of random users to assess its effectiveness. If the engagement is positive, the platform rapidly expands the audience reach. This means your sales posts can quickly reach the right target audience. Additionally, users can seamlessly shop while watching entertainment videos without leaving the app, making the experience incredibly convenient.

• High conversion rates

Previously, businesses used TikTok videos primarily for brand awareness and engagement. Now, with TikTok Shop, you can directly increase conversion rates. Various selling formats, such as live streaming, product tagging in short videos, and dedicated storefronts, provide multiple ways to connect with customers. A wide range of industries, including fashion, home goods, healthcare, and education, can benefit from this. Moreover, diverse payment options and seamless communication between buyers and sellers make transactions more efficient and effortless.

2.2 Disadvantages of TikTok Shop

Despite its advantages, TikTok Shop has some limitations:

• High competition: The number of sellers on TikTok is increasing, making it harder to reach potential customers. Sellers need to continuously explore effective TikTok sales strategies.
• Algorithm dependency: TikTok Shop’s performance heavily relies on TikTok’s algorithm, which can change at any time, making it challenging for sellers to maintain consistency.

3. How to Register for TikTok Shop in 2025

3.1 Requirements for Registering TikTok Shop

TikTok allows anyone to register for a TikTok Shop. Generally, there are two types of sellers:

• For individuals (mainly content creators) with an existing TikTok account: You must be at least 18 years old, and there are no follower requirements.
• For brands and businesses: You must have a legally registered business in Vietnam, and your products must comply with Vietnamese e-commerce regulations.

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3.2 How to Register for TikTok Shop on Mobile

Step 1: Download and open the TikTok Seller app on your mobile device.

Step 2: Choose a registration method. TikTok offers two options:

1. Register using a TikTok account:

• Select “Log in with TikTok account”
• Confirm your shop’s country
• Grant TikTok Seller Center access to your TikTok account
• Enter your store details (name, category, and contact information)
• Click “Submit”

2. Register using phone number & email:

• Select “Log in with phone number and email”
• Enter your phone number/email and password
• Confirm your shop’s country
• Enter the verification code sent to your email/phone
• Fill in your store details and click “Submit”

Step 3: Once your registration is successful, you can start uploading products and selling immediately!

3.3 How to Register TikTok Shop on a Computer

Step 1: Go to the official TikTok Shop registration page: TikTok Shop Seller Registration

Step 2: Choose one of two registration methods:

• Register using a TikTok account: Simply authorize TikTok Shop to access your TikTok account.

• Register using email/phone number: Fill in the registration form with the required information.

Once your registration is successful, the system will notify you. Click “Start Selling” to be redirected to the main TikTok Shop Seller Center interface.

4. Frequently Asked Questions About Selling on TikTok Shop

How many TikTok Shop accounts can be registered with one Citizen ID (CCCD)?

According to TikTok’s policy, each Vietnamese Citizen Identification Card (CCCD) can register only ONE TikTok Shop account. This rule ensures transparency and security in transactions on the platform.

To open additional TikTok Shop accounts, you need to use a different valid ID (CCCD/CMND) that has not been previously registered on TikTok. Additionally, your personal details and linked bank account must match to ensure smooth withdrawal and transaction processes.

How much are the fees and commissions on TikTok Shop?

According to Báo Mới, as of October 1, 2024, TikTok Shop has adjusted its commission fees for sellers in Vietnam. The updated rates are:

• Electronics sector: 1.00% – 2.00% commission
• Food & household goods: 2.00% – 3.50% commission
• Fashion sector: 3.00% – 4.54% commission

👉 Commission fees are calculated based on the product price after deducting seller discounts.

Commission Fee Calculation Formula:

Commission Fee = Commission Rate x (Product Price – Seller Discount)

Example Calculation:

• Product price: 500,000 VND
• Seller discount: 100,000 VND
• Commission rate: 2%

👉 Commission Fee = 2% x (500,000 – 100,000) = 8,000 VND

📌 Note: Commission rates may vary depending on TikTok Shop’s policy updates and specific product categories. Sellers should regularly check the TikTok Shop Seller Center for the latest information.

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What types of businesses are suitable for TikTok Shop?

TikTok Shop is suitable for various business models, including:
✔ Retail fashion/accessories
✔ Cosmetics & beauty products
✔ Food & beverages
✔ Electronics & accessories
✔ Household goods
✔ Mother & baby products, etc.

You can choose a legal product category that aligns with your business strategy.

This guide has answered the question, “What is TikTok Shop?” and explained how to set up a TikTok Shop account. We hope this article provides valuable insights to help you kickstart your online business on TikTok Shop!

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