Running TikTok Shop Ads is Easy for Beginners
TikTok Shop seamlessly combines e-commerce with video-based entertainment, revolutionizing how consumers shop online. This innovative shopping tool from TikTok is rapidly changing consumer habits, making shopping more interactive and engaging.
With the introduction of TikTok Shop’s advertising solutions, businesses can now not only reach a vast audience of potential customers but also drive sales quickly. So, what exactly is TikTok Shop advertising? In this article, we will explore the most effective and straightforward ways to run TikTok Shop ads!
Why Advertise on TikTok Shop?
TikTok Shop is experiencing explosive growth in the Vietnamese market, attracting millions of sellers and a large number of buyers. Consumers are gradually shifting from reading product reviews to watching video evaluations due to their vivid and highly authentic nature. More importantly, purchasing decisions on TikTok are increasingly driven by emotions. Therefore, in addition to creating engaging content, sellers need to invest in TikTok Shop advertising to gain a competitive edge on this trending platform.
Benefits of TikTok Shop Advertising
- Rapid sales growth in a short period
- Access to a vast audience of potential customers
- Exclusive advertising solutions provided by TikTok for sellers
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Explosive Sales Growth in a Short Time
TikTok Shop ads boast high conversion rates, thanks to their alignment with the shoppertainment trend—a blend of online shopping and entertainment. According to a report by Social Media Week, viewers retain 95% of a brand’s message when delivered through video content. Additionally, 93% of brands on TikTok have gained new customers through their content.
TikTok Shop advertising not only helps sellers expand their market reach but also allows viewers to interact directly with the product providers. This interaction stimulates hidden purchasing needs, prompting viewers to place orders within minutes. As a result, the volume of incoming orders can increase exponentially.
Reaching a Large Audience of Potential Customers
The majority of TikTok users are between 16 and 30 years old, with 60% of them aged 16-24—the primary customer base for most online businesses in Vietnam. These users value creative content and prefer shopping via livestreams on TikTok. A recent TikTok study revealed that about 43% of users are interested in ads that integrate useful content.
With just a few simple settings, TikTok Shop ads can help businesses increase their visibility on the platform, improving the chances of reaching more potential buyers.
TikTok’s Exclusive Advertising Features for Sellers
TikTok Shop Advertising (TikTok Shopping Ads) is a suite of advertising solutions, features, and tools designed to help brands and sellers connect directly with customers.
The TikTok Shop ad system includes three main types of ads, each offering unique benefits:
- LIVE Shopping Ads – Expands reach to potential customers and boosts large-scale engagement during live selling events.
- Video Shopping Ads – Highlights products and intelligently delivers ad videos to targeted users who have shown purchase intent but have not yet completed a transaction.
- Catalog Listing Ads – Attracts TikTok users to your product catalog through visually engaging content.
You can access these ad formats through TikTok Ads Manager when using an Agency Ad Account. A major advantage of TikTok Shop ads is the ability to combine multiple ad formats simultaneously for maximum effectiveness.
Scroll down to explore a step-by-step guide on how to run each type of TikTok Shop ad!
What to Prepare Before Running TikTok Shop Ads?
To save time, avoid wasting budget, and minimize errors during the ad campaign, sellers should prepare the following:
- Register an account and set up a TikTok Shop
- Create engaging ad videos
- Utilize a TikTok Agency ad account
Register an Account and Set Up a TikTok Shop
To run TikTok Shop ads, registering and selling on TikTok Shop is mandatory. However, the requirements may vary depending on the type of business. Sellers should carefully review the conditions to avoid issues such as account rejection or restrictions on selling.
Additionally, it’s crucial to research the list of permitted products, banned products on TikTok, and how to list products on TikTok Shop to prevent product removals or, in the worst case, account suspension.
Ensure that your product images and descriptions are well-prepared so customers can trust and confidently shop from your TikTok Shop.
Hãy chuẩn bị kỹ lưỡng từ hình ảnh sản phẩm đến các thông tin chi tiết để người dùng tin tưởng và an tâm mua sắm tại gian hàng TikTok Shop của bạn!
Create Engaging Ad Videos
Your ad videos should not only provide product information but also incorporate entertainment elements to attract viewers.
With the rise of Shoppertainment (Shopping + Entertainment), especially in the e-commerce sector, using entertaining content to drive purchases has become a must for every seller.
A report on TikTok market trends in Vietnam revealed that 50% of users discovered new products or brands while using the platform. Notably, 89% of them developed a purchase intention after watching TikTok videos.
To engage users and stimulate shopping interest, consider these video content ideas:
- Unboxing videos
- Product reviews or usage demonstrations
- Fashion mix-and-match videos
- Dancing to trending music while showcasing the product
- Fun skits featuring the product
Utilize a TikTok Agency Ad Account
Among the three ad formats in TikTok Shop Ads, the Catalog Listing Ad is not available to all users. This format integrates the Collection Ads feature with TikTok’s recommendation algorithm to promote one or multiple products at once. To use Catalog Listing Ads, you need a TikTok Agency ad account.
A TikTok Agency ad account provides access to premium ad formats like TopView, Branded Effects, Branded Hashtag Challenges, and more. Additionally, it allows sellers to:
- Run ads across different countries without restrictions
- Bypass ad spending limits
- Transfer remaining budget to another account if the current one is suspended
How to Run TikTok Shop Ads
To launch a TikTok Shop ad campaign, follow these steps:
- Access TikTok Ads Manager
- Click on the Campaign tab > Create > Custom Mode
Each ad format for TikTok Shop has different campaign settings. Let’s explore the setup for each type in detail!
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Advertising on TikTok Shop via LIVE (LIVE Shopping Ads)
Step 1:
In the Ad Objective section, select Purchase from Store.
Step 2:
Set up the ad details, including:
- Ad Group Name
- Shop Settings (In the Ad Type section, select LIVE Shopping)
- Placement
- Targeting
- Budget & Schedule
- Bidding & Optimization
Final Step:
Configure Ad Details, including:
- Ad Name
- Ad Setup (Ad Format)
- Ad Details
- Tracking (Optional)
In the Ad Setup section, choose from two video ad formats:
- Standard Video: Select any video to advertise. Once TikTok users finish watching it, they will be redirected to your Livestream.
- LIVE Video: Advertises your Livestream directly, directing viewers straight to your LIVE session. This format is widely preferred by advertisers.
After completing the setup, click Submit and wait for TikTok’s approval.
Setting Up Video Shopping Ads on TikTok Shop
Step 1:
Select Purchase from Store as the campaign objective.
Step 2:
Complete the Ad Group settings:
- Choose the TikTok Shop you want to promote.
- In the Ad Type section, select Video Shopping.
- Select your TikTok Business Account as the Identity.
- Video Shopping Ads are only available on TikTok.
- For Targeting, ensure the age selection is 18+.
- Configure Contextual Targeting, Budget & Schedule, Bidding & Optimization.
Step 3:
- In the Product section, choose one or multiple products to advertise.
- Select an ad template from TikTok Posts linked to the Identity from Step 2.
- Complete the ad setup and click Submit to wait for TikTok’s approval.
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Advertising Products on TikTok Shop with Catalog Listing Ads
There are five steps to running this type of ad:
Step 1:
Ensure you have a TikTok Agency Ad Account.
Step 2:
Go to the Campaign tab and click Create.
Step 3:
Select Product Sales as the campaign objective.
Step 4:
Set up the Ad Group:
- Choose Catalog Listing Ads as the Ad Type.
- Select a relevant product catalog.
- Choose TikTok Pixel and Complete Payment as the Optimization Events.
- Configure Targeting, Budget & Schedule.
- In the Optimization Goal section, select Conversion.
- Set a cost limit.
Step 5:
- Choose the Identity that will appear in the ad.
- Enter detailed ad video information.
- Click Submit and wait for TikTok’s approval.
Conclusion
Besides creating engaging video content to drive sales, TikTok Shop Ads are an essential tool for sellers. Utilizing the full suite of TikTok Shop advertising solutions will help businesses scale, boost revenue, and expand their reach on this dynamic platform.
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