8 Reasons TikTok Ads Are Not Approved

With TikTok’s strict content regulations, every ad must go through a rigorous review and approval process before appearing on the For You Page (FYP). This often creates challenges for many businesses, as their TikTok ads may get disapproved, preventing their campaigns from launching as planned.

So, how can you avoid this issue? To achieve optimal results when setting up a TikTok advertising campaign, advertisers should take note of the eight most common reasons for ad disapproval compiled by TikTok Agency in this article!

Landing Page Quality Does Not Meet Standards

In TikTok marketing campaigns, the Landing Page is a crucial factor in terms of both design and content.

If your landing page suffers from any of the following issues, TikTok is likely to reject ads that direct users to that page:

• The page does not meet basic functionality requirements or provides no real value to users
• The landing page is expired, has display errors, or is under construction
• The page content lacks relevance or value for users
• The landing page does not support mobile versions
• The page contains technical errors (e.g., automatically closes when users return to TikTok)
• The page automatically downloads unknown files or apps onto users’ devices
• The landing page forces users to download third-party apps or enter personal information to gain access

Solution:

• Carefully review the content and user experience on your landing page before setting up TikTok ads.
• If your ad account gets suspended due to a policy-violating landing page, you can submit an appeal to recover your account. After that, adjust your landing page to comply with TikTok’s guidelines before creating a new ad campaign.

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Missing Business Information on the Landing Page

A lack of business information on your landing page can also lead to TikTok ad disapproval. If basic business details are missing, TikTok may consider the page untrustworthy, leading to ad rejection.

Essential Business Information Required on the Landing Page:

• Contact details (email, phone number, etc.)
• Company/brand name and logo
• Registered business address
• Business license
• Product/service pricing in the local currency
• Terms and conditions
• Shipping policy
• Privacy policy
• Return and refund policy

Solution:

• Ensure all essential business details are clearly displayed on the landing page to boost credibility with both TikTok and users.

Landing Page Security Issues

Ensuring customer data security is one of the most important factors when evaluating a Landing Page. If your landing page is considered unsafe or vulnerable to cyberattacks, TikTok will not approve your ad.

Sensitive user information that must be protected includes:

• Personal identification details
• General personal information
• Financial and insurance-related information
• Health, medical, and biometric data

Solution:

• Check and upgrade your Landing Page’s security measures immediately.
• Resubmit your ad approval request to TikTok after implementing necessary security improvements.

Inconsistent Ad Content

Every business or individual may have different approaches to ad design. Typically, TikTok ads include a combination of text, images, captions, videos, and a Call-To-Action (CTA). If the information in your ad lacks consistency or does not match the details on your Landing Page, it can significantly reduce the ad’s quality.

For example, if the product name or details in your ad differ from those on your Landing Page, it not only affects professionalism in the eyes of users but also reduces the chances of TikTok approving your ad.

Solution:

• Review all details on both your Landing Page and ad content.
• Ensure complete alignment between text and visuals across both platforms.

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Prohibited Content in Ads

Just like Facebook and Google, TikTok has strict policies on advertising content. Specifically, certain restricted words and phrases are not allowed in ads. If your ad violates these content policies, TikTok will reject it, and in some cases, your account may be permanently banned.

Types of Prohibited Content on TikTok Ads:

• Content that violates TikTok’s community standards
• Advertising explosives, illegal weapons, ammunition, etc.
• Content related to prohibited substances such as drugs, stimulants, tobacco, etc.
• Content involving politics, law enforcement, military affairs, etc.
• Discriminatory content (racial, ethnic, or social discrimination)
• Pornographic or explicit content
• Content that contains offensive language, misleading claims, or insults viewers
• Intellectual property violations (e.g., unauthorized use of TikTok or other brand logos, trademarks, or certifications)
• Shocking or disturbing content (e.g., sensitive, gory, or horror images)
• Restricted content categories (e.g., alcohol, gambling, lottery, religion, cultural sensitivities, etc.)

Solution:

• Thoroughly review TikTok’s advertising policies.
• Check all ad content, including text, images, and videos, for policy violations.
• If any violations are detected, immediately remove or modify the content.

Important Note:

For first-time violations, TikTok may issue a warning by flagging your ad. However, if you continue violating policies, your account may be permanently disabled.

Spelling and Grammar Errors in Ads

No matter how creative and engaging your ad is, spelling or grammatical errors in the ad content can negatively impact the user experience. If there are only a few minor mistakes, the core message of the ad may remain unaffected. However, such errors can still negatively influence the audience’s perception and reduce engagement.

In some cases, spelling mistakes can alter the meaning of the message, leading readers to misunderstand the intended content. Additionally, some ads may incorrectly use or even overuse special characters, which reduces linguistic clarity and professionalism.

Solution:

When creating ad content, be careful with language use, ensuring correct spelling and grammar to avoid errors.

Low-Quality Images and Videos in TikTok Ads

This is one of the most common reasons why TikTok ads get rejected. When setting up an ad campaign, you must comply with TikTok’s visual quality standards, which include:

• Images and videos must be clear, sharp, and high-resolution
• Video ads on TikTok must be between 5 to 60 seconds long
• Avoid using poor-quality audio, unclear sound, interruptions, or difficult-to-recognize speech
• Ensure the correct video format:
  • Vertical (9:16)
  • Square (1:1)
  • Horizontal (16:9)

Solution:

Replace any low-quality images and videos with ones that meet TikTok’s advertising standards.

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Insufficient Account Balance for Running Ads

To launch an ad campaign on TikTok, you must add funds to your ad account in advance. Only when your balance reaches a certain threshold can you begin the campaign and submit it for approval.

If your account balance is too low, TikTok will not approve the campaign, even if the ad content complies with all advertising policies.

Solution:

Add funds to your account before launching a campaign by following these steps:

1. Go to the “Payment” page
2. Select “Add Funds”
3. Complete the deposit process with at least the minimum required balance to run the ad

Note: The minimum required deposit amount may vary depending on TikTok’s policies at different times.

Conclusion

Above are the latest reasons why TikTok ads get rejected in 2023, compiled by our team. We hope this article helps you identify issues affecting your ads and optimize them for successful marketing campaigns on TikTok.

If you need the most reputable payment method and advertising account provider, you can message the fanpage buybm365.com-Ads to receive advice from HT Media. In addition, you can follow the articles. Latest articles related to our Digital Marketing.