How to post products on TikTok Shop in just 5 simple steps

In 2022, selling on TikTok Shop emerged as a major trend, helping sellers and businesses achieve significant breakthroughs in revenue. However, for new sellers starting their business on this platform, the first thing they should learn is how to list products on TikTok Shop and tips to get products approved quickly without delays.

Check out this guide for a simple and easy-to-follow process to list products on TikTok Shop!

Step-by-Step Guide to Listing Products on TikTok Shop

Before listing products on TikTok Shop, sellers must have an account on the TikTok Shop Seller Center. The registration process is very simple. You can log in using an existing TikTok account or create a new one to start selling.

How to Add Products to TikTok Shop

After successfully accessing the TikTok Shop Seller Center, follow these steps:

Step 1: Select the “Products” section.
Step 2: Click on “Manage Products.”
Step 3: Choose “Add New Product.”
Step 4: Proceed to add new products as desired.

Important Notes:

TikTok has strict policies on language and product categories. For example, prohibited items cannot be listed, and restricted words should be avoided. If your listing violates these policies, it will not be approved.

Additionally, for branded products, sellers must provide proof that they fall into one of the following categories:

1. Brand Owner
2. Authorized Seller – Level 1 (Authorized Distributor)
3. Authorized Seller – Level 2 (Designated Reseller)

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Providing Basic Product Information

Once a new product is uploaded, sellers must add essential information, including the product name, category, and brand. If you are an official distributor of a branded product, consumers can find your listing more easily through keyword searches.

How to Check if Your Product Has Been Approved:

• A verified product will display the “Approved” label and appear on the information page.
• A pending product will show the “Not Approved” label, meaning it is not yet visible to buyers.

Key Product Listing Specifications on TikTok Shop:

Product Images

• Maximum of 9 images per product
• Image aspect ratio 1:1
• Minimum image size: 600px x 600px
• Maximum file size: 5MB

Product Description

• Use bullet points to highlight product details.
• Supports up to 30 banners and relevant images.

Product Video

• Recommended aspect ratios: 1:1, 9:16, or 16:9
• Maximum file size: 20MB
• Formula: Product Weight + Packaging
  Permissible weight range: 1kg – 100kg

Adding Product Variants

For Products with Multiple Variants

Sellers should click on “Add Variant” to define variant names and categorize them accordingly. TikTok Shop supports up to three classification types (e.g., size, color, material, etc.). Please note that there are limitations on classification values. Additionally, sellers can upload different images for each variant.

For SKU Listings

First, sellers need to enter the price for all SKUs. If a product has multiple SKUs, you can use the bulk tool to adjust prices and stock levels. Then, enter your custom SKU name if you need a unique identifier for internal use (optional). Finally, input the inventory quantity.

Deleting, Saving as Draft, or Submitting Products

• To remove a product, delete all product descriptions.
• If you are not ready to submit, save the product as a draft—it will not enter the Quality Control (QC) process. You can continue editing and submit it later.
• To submit the product for approval, select “Submit Product”—it will then enter the QC review process.

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Checking Product Status

Once the product listing process is complete, sellers can check the product status in the Product Management section. Here, different product status tabs are displayed:

Active

All products visible to customers on the TikTok Shop storefront will appear here. Sellers can edit, delete, deactivate products, change prices, or adjust stock quantities.

Deactivated

When a product is out of stock, sellers can deactivate it. The product will then be displayed in the Deactivated tab. Sellers can reactivate the product by editing and updating its information.

Suspended

Products in this category have been temporarily suspended and will be displayed with one of the following statuses:

• Under Review: The product is being reviewed. Sellers can edit the product information, and the QC process will restart from the beginning.
• Rejected: This status indicates that the product information does not comply with TikTok Shop’s policies. The seller will receive an email stating the reason. You can make the necessary changes and resubmit the product.
• Frozen: These are illegal, harmful, counterfeit, or fake products. The seller will receive an email explaining the reason. However, they will not be able to edit the information or resubmit the product.

Rules for Listing Products on TikTok Shop

Here are some essential guidelines to ensure your products are approved quickly and without issues:

• Sellers must provide accurate product information. Do not add unrelated details, and avoid uploading restricted or prohibited items. If you do not have official documents proving brand ownership, select “No Brand” in the brand field.
• Errors in product verification may lead to TikTok rejecting your listing, which can negatively impact your business.
• Images and videos should be clear, high-quality, and meet TikTok’s size requirements, providing useful information to buyers.
• Shipping details: Pay attention to the product’s dimensions and weight, as these affect shipping costs. Clearly state this information after packaging the product.

How to List Products on TikTok Shop Using a Mobile Phone

Uploading products to TikTok Shop via mobile follows the same steps as using a computer. Adding products, descriptions, categorization, and checking product status are done as explained above. Sellers should note the differences between the mobile and desktop interfaces of TikTok Seller Center to ensure smooth operations.

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Why Are Products Suspended on TikTok Shop?

Many sellers face issues where their TikTok Shop products do not appear because their listings have been suspended. This makes it difficult to continue adding and selling new products. So, what causes this issue, and how can you fix it?

• One of the most common reasons is that the product you are selling is on TikTok Shop’s prohibited or restricted product list. You need to ensure that you provide the necessary certification documents for your product to be considered valid.

• Product description keywords are on the restricted or banned words list. You should avoid using prohibited words. Additionally, do not spam, engage in false advertising, or provide misleading information. Ensure that your product description is accurate, concise, and informative.

• Your product images do not comply with regulations. Using celebrity images without permission, plagiarized images, 18+ content, images with excessive text or violating words, or low-quality images are common issues. To avoid violations, proactively replace them with higher-quality images that adhere to TikTok Shop’s guidelines.

Final Thoughts

We hope this guide helps retailers better understand the product listing process on TikTok Shop and avoid unnecessary mistakes. By following these guidelines, you can ensure your products are approved and successfully listed.

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