5 ways to overcome the TikTok Shop challenge in the most detailed way

With the rapid rise of social media and online business, TikTok Shop has emerged as a unique platform for businesses to showcase their products and connect with a vast audience. However, to ensure that new sellers understand the platform’s policies and operational processes, TikTok Shop imposes a trial period of 30 to 60 days with specific criteria that must be met.

This article will explain these criteria and how to successfully complete the trial period.

What Is the TikTok Shop Trial Period?

The TikTok Shop trial period is a mandatory phase for new sellers joining the platform. The purpose of this period is to help sellers familiarize themselves with TikTok Shop’s operations and regulations before they can start selling officially.

The duration of the trial period depends on whether your TikTok account is personal or business:

• 30 days for individual sellers
• 60 days for business sellers

Additionally, TikTok Shop limits the number of orders and product listings during this period:

• A maximum of 100 orders per day – This restriction can impact revenue, especially for sellers offering trending or high-traffic products.
• A maximum of 50 product listings per day – This may challenge sellers who want to showcase a diverse range of products.

Benefits and Challenges of the TikTok Shop Trial Period

While the TikTok Shop trial period presents some limitations, it also offers significant benefits to sellers.

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Benefits of Completing the TikTok Shop Trial Period

Familiarizing Yourself with TikTok Shop’s Processes and Policies:

• Understand how TikTok Shop operates, from setting up a store and listing products to processing orders and payments.
• Learn how to use various tools and features such as product creation, advertising, and order management.
• Gain a clear understanding of TikTok Shop’s regulations, helping you avoid violations that could lead to account suspension.

Gaining Experience and Knowledge:

• During this trial period, you will learn from mistakes made while selling, allowing for future improvements.
• Connect with and learn from other sellers within the TikTok Shop community.
• After completing the trial, you will have the necessary knowledge and confidence to sell effectively on the platform.

Receiving Support from TikTok:

• TikTok provides various resources, including instructional materials, video guides, and support channels to assist new sellers.
• Free training programs are regularly organized to equip new sellers with essential knowledge and skills.
• Opportunities to connect with and learn from marketing, sales, and TikTok Shop experts.

Challenges of the TikTok Shop Trial Period

Despite its benefits, the TikTok Shop trial period presents some challenges for new sellers, such as:

• Order and product listing limitations: This affects your ability to reach customers and meet sales revenue goals.
• Time constraints: You have a limited time to learn, adapt, and optimize your business operations.

To succeed, you need an effective strategy while focusing on high-quality products to attract potential customers and maximize conversion rates.

How to Successfully Complete the TikTok Shop Trial Period

To complete the TikTok Shop trial period, you must meet the following criteria:

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• Prepare Thoroughly Before Selling:

  • Research the market and select products that align with your strengths and interests.
  • Develop an effective marketing strategy to ensure you meet the required sales volume.
  • Familiarize yourself with TikTok Shop’s regulations and policies.

>>> Explore More: Top TikTok Market Trends by Industry [Updated 2024]

• Uploading Products: When uploading products to TikTok Shop, you need to ensure that all relevant information is clearly presented, including:
  • High-quality images and videos that clearly showcase the product.
  • Up to 9 images per product with a 1:1 aspect ratio and a minimum resolution of 600px x 600px (max file size: 5MB).
  • Videos should have a 1:1, 9:16, or 16:9 aspect ratio and be under 20MB in size.
  • Accurate and detailed product descriptions with bullet points to highlight key information.
  • A maximum of 30 banners and relevant images are allowed.
  • Order weight formula: Product weight + packaging (Allowed range: 1–100kg).
  • Competitive pricing to attract customers.

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• Running Effective Ads:
  • Utilize TikTok Shop’s 11 advertising tools to promote your products and attract potential customers.
  • Use TikTok analytics tools to track ad performance and adjust strategies accordingly.
  • Seek help from TikTok advertising experts to optimize campaign effectiveness.

• Providing Excellent Customer Service:
  • Respond to customer inquiries promptly.
  • Handle customer complaints effectively to maintain trust and satisfaction.

Note: You can track your progress in the “Seller Center” to ensure you meet the trial period requirements.

Conclusion

Through this guide, we hope you have gained insights into leveraging the benefits and overcoming the challenges of the TikTok Shop trial period.

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