What is the difference between a business account on TikTok and a personal account?

Most people start using TikTok with a personal account, unaware that there’s another account type with more tools and features—the business account. So, what are the differences between these two types of accounts? Should you use a TikTok Business Account or stick with a Personal Account? Let’s explore the details with Mega Digital in this article.

What is a TikTok Business Account?

A Business Account is a public profile that allows brands and businesses to use advanced tools to develop an effective TikTok user engagement strategy.

This type of account is ideal for:

• Businesses that want to attract consumers through entertainment content. For example, creating interactive content that encourages TikTok users to engage with the brand.
• Businesses that want to use specialized tools for advertising. A Business Account provides access to Business Creative Hub, a dedicated platform where brands can create better strategies to reach their customers.

Comparison: TikTok Personal vs. Business Accounts

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Why should you use a TikTok Business Account? How does it differ from a Personal Account? Let’s break it down.

Similarities

• Basic Features: Both account types can pin videos, pin comments, create playlists, go LIVE, reply to comments with video, and more.
• Access to TikTok’s Creator Tools: Both accounts can use TikTok’s creator tools.
• Website Linking in Bio: Both account types allow adding a website link in the bio.
• Ad Approval: Both accounts experience slower ad approval compared to specialized ad accounts like TikTok Ad Manager or TikTok Agency Accounts.

Differences

Access to Analytics Tools

• Business Accounts have exclusive analytics tools, including Performance Analysis, Workspace, and Support & Activity. They also have access to the Business Creative Center, which provides data on insights, trends, and TikTok ads.
• Personal Accounts have limited analytics tools but allow creators to join TikTok Creator Next, access the TikTok Creator Marketplace, and participate in the TikTok Creator Fund.

Messaging Capabilities

• Business Accounts have no restrictions on messaging and can send messages to any TikTok user.
• Personal Accounts can only message users who follow them back.

Privacy Settings

• Personal Accounts can switch between public and private modes.
• Business Accounts are always public.

Adding a Link in Bio

• Business Accounts can freely add any website or link in the bio.
• Personal Accounts can only add a link after reaching a certain number of followers.

Music Library Access

• Business Accounts can only use TikTok’s Commercial Music Library, which contains licensed music for business use. They cannot access the full music library, as some tracks do not have commercial rights.
• Personal Accounts have full access to both the general and commercial music libraries.

Benefits of Using a TikTok Business Account

If used effectively, a TikTok Business Account can provide significant benefits and value for both branding and business growth, specifically:

• Opportunity to expand your customer base by easily reaching a large and diverse audience, ranging from young users to middle-aged individuals on TikTok.
• Access to advanced business tools and analytics focused on commercial goals, offering solutions to help businesses achieve brand awareness or revenue targets.

For example:

• TikTok Insights – A tool that provides user data on TikTok, helping businesses understand the psychology and behavior of their target audience with simple customizations.

Additionally, TikTok For Business offers various products and services for businesses, including:

• Ads Manager: Businesses can create and manage their ad campaigns here.
• Creator Marketplace: The official collaboration platform connecting brands with TikTok creators. Through the Creator Marketplace, creators can collaborate with brands on paid campaigns.
• Creative Exchange: Helps advertisers connect with advertising experts.
• Creative Center: Provides data on users, trends, and comprehensive reports.
• Marketing Partners: A platform where businesses can collaborate with reliable marketing solution providers. Mega Digital is one of TikTok Vietnam’s leading strategic partners.
• TikTok Shop: An integrated shopping feature within the TikTok app, allowing businesses to sell directly on the platform.

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How to Create a TikTok Business Account

Step 1: Access Your Profile

Go to your profile page from the main interface. Tap the Profile icon in the bottom right corner of the screen.

Step 2: Open Settings & Privacy

Tap the three horizontal lines in the top right corner, then select Settings & Privacy.

Step 3: Switch to a Business Account

Go to Manage Account and select Switch to Business Account.

Step 4: Fill in Required Information

Under the Category section, choose the industry or product field your business operates in, then tap Next to complete the business account registration.

Important Note:

• Avoid frequently switching between a Business Account and a Personal Account, as this may impact user data and valuable campaign insights.
• If you want to promote your business while also creating personal content, it’s best to manage these activities on separate accounts.

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