What is TikTok Pulse? Stunning way to reach customers on TikTok

TikTok Pulse is an innovative solution that helps you unlock the full potential of your advertising campaigns on TikTok. Now, you have the power to place your ads right after the top 4% of ranked trending content, ensuring your brand message reaches the right target audience effortlessly. Read this article to discover what TikTok Pulse is and explore its features and benefits!

What is TikTok Pulse?

TikTok Pulse is a contextual advertising solution that allows brands to place their ads alongside the top 4% of trending content in the “For You” feed. Advertisers can categorize their video ads into one of 12 TikTok categories, including:

• Fashion

• Beauty

• Gaming

• Cooking

• Education

• Books

• Sports

• Physical health

• Mental health

• Lifestyle

• Pets & Animals

• Entertainment

Not only does TikTok Pulse offer premium ad placement, but it also creates a monetization opportunity for KOLs and KOCs. TikTok shares 50% of its advertising revenue from TikTok Pulse with content creators who register for the program and have their videos ranked in the top 4% of trending content. However, TikTok Pulse is currently available in select countries, including the United States, the United Kingdom, France, Italy, Germany, and Spain.

Why Should You Use TikTok Pulse?

If you’re wondering whether your business should use TikTok Pulse, take a look at the impressive results it has achieved:

• 9.8% increase in ad recall

• 6.8% increase in brand awareness among TikTok users exposed to TikTok Pulse ads

• 2.6x higher engagement compared to other TikTok ads

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These numbers demonstrate that TikTok Pulse ads capture significant user attention, leveraging the curiosity of users toward trending topics. Additionally, by using TikTok Pulse, you can enjoy the following advantages:

Optimize Your Ad Budget

With TikTok Pulse, you can purchase premium ad placements and select a Pulse category that best aligns with your brand from 12 available options. This ensures you optimize your advertising budget effectively.

Additionally, you can choose between Spark Ads or other ad formats such as:

• In-feed Ads

• Top View Ads

This allows you to leverage UGC (User-Generated Content) and establish stronger connections with your target audience.

>>> Read more: 11 Types of TikTok Ads You May Not Know About

Increase Engagement and Sales

By placing your ads next to the top 4% of trending videos related to your selected category, your video gets exposed to a vast number of TikTok users who are already interested in similar content and products. As a result, these users are more likely to follow your account and eventually develop a deeper interest in your brand, leading to higher purchase intent and faster conversions.

Conditions for Participating in the TikTok Pulse Program

To participate in the TikTok Pulse program, you must meet all the following requirements:

• Be at least 18 years old.

• Have at least 100,000 followers on TikTok.

• Post at least five videos within the last 30 days.

• Ensure your videos comply with TikTok’s Community Guidelines.

• Join the TikTok Creator Marketplace.

How Does TikTok Pulse Score Content?

The TikTok Pulse program aims to bring your TikTok content closer to users by placing your videos right after trending videos in the same category. Within each category, TikTok selects the top 4% of trending videos using its proprietary scoring system. Below are the criteria TikTok Pulse uses to score videos:

• Engagement (likes, shares, comments, etc.)

• Video views and recent growth to determine the most engaging content on the platform

• Creator engagement signals

• Safety and brand suitability signals for both creators and content

If you’re a content creator looking to earn money through TikTok Pulse, you need to ensure your videos rank within the top 4% of trending topics. However, going viral on TikTok is always a challenge for creators and businesses on the platform. But don’t worry—we’ll share 10 tips to boost your chances of appearing on the trending tab in this article: “10 Fastest Ways to Go Viral on TikTok Right Now.”

Once your TikTok Pulse campaign is approved, you’ll receive a payment from TikTok in the first half of the following month. As of now, there is no specific information about how much creators earn when their videos rank in the top 4% of trending topics. However, you can join the program if your videos show positive growth trends.

>>> Read more: 8 Effective Ways to Make Money on TikTok That Few People Know About

6 Steps to Join a TikTok Pulse Campaign

Simply follow these six steps to quickly and easily create a TikTok Pulse advertising campaign:

Step 1: Log in to your TikTok Ads account.

Step 2: Select “New Campaign” under the “Campaign” section.

Step 3: Add “Reach & Frequency.”

Step 4: Choose “Reach” as your advertising objective.

Step 5: Select “TikTok Pulse.”

Step 6: Add a “Campaign Name” and click Continue.

Comparison Between TikTok Pulse and Spark Ads

Both TikTok Pulse and Spark Ads aim to enhance brand awareness and increase engagement. However, there are key differences between the two advertising formats, as outlined below:

Upcoming Features for TikTok Pulse

In 2023, TikTok is set to launch three additional TikTok Pulse themes, tailored to different advertising needs to enhance reach for content creators:

• Max Pulse: Starting in the second half of 2023, TikTok will expand the categories for TikTok Pulse campaigns to maximize reach and leverage the full potential of TikTok Pulse campaigns.

• Seasonal Themes: TikTok will offer seasonal themes in specific markets starting in late 2023. This is due to the fact that the second half of the year is filled with important holidays like Halloween, Christmas, Thanksgiving, etc. Leveraging these holidays will boost brand awareness and foster connections between businesses and customers.

• Pulse Premiere: With Pulse Premiere, your ad will be placed right after videos from leading TikTok trendsetters like BuzzFeed, Conde Nast, Dotdash Meredith, Hearst Magazines, MLS, NBCUniversal, UFC, Vox Media, and WWE.

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Conclusion

I hope this article has answered the question “What is TikTok Pulse?” and how you can use TikTok Pulse as a tool to stay ahead of TikTok trends and grab the attention of TikTok users, thus achieving your desired sales. In addition to TikTok Pulse, you should also consider leveraging other TikTok ad formats to maximize your reach and results.

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