What is TikTok Top View Ads? Features and Specifications
Top View ads appear first on the feed with vivid images and sound. They are ideal for brand-building campaigns, new product launches, or peak-season marketing. Learn more about TikTok Top View ads in this article!
What is TikTok Top View Advertising?
Top View is a video ad format lasting between 5 and 60 seconds. It appears as soon as users open the app, with auto-playing visuals and sound. The ad is displayed for an entire day, attracting millions of views and delivering high engagement and brand awareness.
Features of Top View Ads
- Each Top View ad is shown to a user only once per day.
- Users can skip the ad by tapping the Skip button in the top-right corner after 3 seconds or by swiping up like they would with regular TikTok videos.
- The link-click format helps drive users to a landing page, hashtag challenge page, or other destinations, increasing conversion rates and traffic.
When to Use Top View Ads?
Top View ads are a powerful tool for branding campaigns and short-term sales boosts. However, businesses should consider specific cases when deciding to use this format:
- Enhancing Brand Awareness: Top View is ideal for campaigns focused on increasing brand recognition and reaching a broader audience. It also strengthens brand image and builds customer trust.
- Product Launches: Helps generate buzz and attract potential customers for new products.
- Peak-Season Marketing: Drives sales during peak shopping periods such as Black Friday, Cyber Monday, or Lunar New Year.
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How to Set Up a Top View Ad
Top View is part of TikTok’s branding solutions and is not available in TikTok Ads Manager.
To run a Top View ad, businesses must pre-book it through TikTok’s official partners, such as buybm365, and use an Agency account to pay for the ad costs.
Technical Specifications of Top View Ads
Before launching a TikTok Top View ad, you need to understand its technical requirements:
- Length: Up to 60 seconds.
- Aspect Ratios: 9:16, 16:9, or 1:1.
- Resolution: 960×540 px, 540×960 px, or 640×640 px.
- File Formats: .mov, .mp4, .3gp, .mpeg, or .avi.
- Video Size: ≤ 500 MB.
- Bitrate: ≥ 516 kbps.
Successful TikTok Top View Ad Campaigns
Let’s take a look at some successful Top View ad campaigns from leading brands.
Balenciaga
To increase brand awareness among new TikTok users, Balenciaga launched a shopping campaign using the Top View format in the UK and France.
Balenciaga’s Top View ad was displayed in full-screen mode with engaging visuals and sound, making it highly attention-grabbing. In addition to driving engagement, the brand also included a direct landing page link within the ad to guide users to their online store.
The campaign generated over 25 million video views and more than 4.5 million visits to the shopping page, demonstrating TikTok’s potential for driving massive brand engagement and boosting sales.
I Like K-Food
The Korea Agro-Fisheries & Food Trade Corporation (aT) leveraged TikTok to promote Korean-origin fruits to Vietnamese consumers. These products made their debut on TikTok through Top View ads, highlighting the hashtag #LenMoodCungKfruit.
TikTok Top View ads helped aT engage the community by placing their video at the top of the For You feed. By using a trending TikTok soundtrack, aT encouraged higher engagement, inspiring users to participate in an energetic and fun experience.
As a result, the hashtag #LenMoodCungKfruit reached 29.1 million users and generated over 395.2 million views on TikTok alone.
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Sanofi
Sanofi, a leading healthcare brand, educated Brazilian consumers about the benefits of their headache relief medicine, Dorflex UNO, using a combination of Top View and In-Feed ads.
With nearly 27 million views and an 18.8% average click-through rate, the campaign not only achieved its goals but also boosted brand awareness by 7.8%.
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