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What is MCN TikTok? Should you join MCN TikTok?

HT Vũ Ngọc 02 Apr, 2025 Tiktok Marketing

What is a TikTok MCN?

MCN, or Multi-Channel Network, is a network that connects TikTok with creators.

The role of a TikTok MCN is to identify and collaborate with reputable and high-quality brands (Sellers), handling contract and legal matters. Meanwhile, creators focus on producing and implementing creative content to help sellers promote their products on TikTok Shop. They earn commissions through the Affiliate Marketing model.

Why Should Creators Join a TikTok MCN?

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Creating a high-quality video on TikTok requires a significant amount of time and effort. That’s why creators need a dedicated team to help optimize their time while ensuring the quantity and quality of their videos for the best results. When creators decide to join a TikTok MCN network, they gain several exclusive benefits:

  • Priority Access: Creators within an MCN network are often given priority to participate in the latest brand campaigns. This provides opportunities to connect with communities and brands that align with their content.
  • 24/7 Support: MCNs offer continuous updates on TikTok’s content creation policies and affiliate programs. This helps KOCs/KOLs stay informed about important changes and comply with the latest regulations.
  • Stable Income: Joining an MCN ensures a stable revenue stream for creators through content monetization on TikTok. MCNs can offer various income opportunities such as advertising, affiliate sales, and other brand collaborations.
  • Professional Support: MCNs provide valuable assistance to creators in content development, including technical support, strategic consulting, and legal aid related to content creation.
  • New Opportunities: Being part of an MCN helps creators expand their network, connect with fellow influencers, and grow their influence on TikTok. This fosters collaboration, experience sharing, and personal development within the community.
  • Issue Resolution:MCNs assist in resolving copyright claims, content disputes, and other issues related to KOCs/KOLs’ videos, ensuring legal protection for creators.
  • Brand Connections: MCNs help KOCs/KOLs connect with reputable businesses and brands, making it easier to negotiate and secure advertising contracts and other collaborations.
  • Creative Freedom: Even after joining an MCN, KOCs/KOLs still retain full creative freedom. MCNs provide guidance without imposing strict rules, allowing creators to express their unique style.

The TikTok MCN & Creator Partnership

The collaboration between TikTok MCNs and creators brings mutual benefits:

  • Creators receive expert guidance and useful resources to produce engaging content and grow their presence on TikTok.

  • MCNs expand their creator network and build strong partnerships with brands and businesses.

Essentially, a TikTok MCN acts as a support team that helps creators thrive.

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Can You Join a TikTok MCN Without Unlocking TikTok Shop?

The answer is yes. To join a TikTok MCN Creator network, you typically need a TikTok account with the TikTok Shop feature enabled. This can be easily done by linking your TikTok account to a TikTok Seller account in the TikTok Shop Seller Center. Most TikTok MCNs can assist you with this process and will evaluate your eligibility based on your professional skills rather than whether you have already unlocked TikTok Shop.

Additionally, livestreaming skills on TikTok Shop can be a great advantage in selling more products and securing brand deals. You can start by learning about TikTok’s livestreaming requirements and gathering useful tips to begin driving sales through livestreams.

>>>> Read more: Effective Ways to Sell on TikTok Shop for Beginners

To join a TikTok MCN, your creativity, unique content, and audience engagement skills are the most crucial factors. Keep refining your skills and passion, and a TikTok MCN can be a great opportunity for you to grow and thrive on the platform.

Top 5 TikTok MCNs in Vietnam

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VTVcab NETWORK

VTVcab NETWORK is a collaboration between VTVcab and Next Media, connecting with top celebrities in music, sports, and film. With a multi-industry content strategy, VTVcab has attracted many well-known KOCs/KOLs in Vietnam.

As of now, the hashtag #vtvcab has gained over 13.3 billion views on TikTok, solidifying its position as one of Vietnam’s most powerful TikTok MCNs.

DC Media

DC Media is a TikTok-focused agency founded by Doniechu and Duy Muối.

Despite being a relatively new network, DC Media has grown rapidly, helping numerous TikTok creators rise to fame, including Hùng Bá Vua Tiền Tệ, Cuội Ham Ăn, Ông Giáo Review, Thợ Khóa Kỳ Anh, and more. Their videos have reached millions of views.

Currently, DC Media has over 300 TikTokers with more than 100K followers each, accumulating a total of 69 billion views. The network is also behind several viral hashtags, notably #dcgr.

In January 2021, DC Media was awarded TikTok’s Outstanding Partner Award, recognizing its contributions and achievements in the industry.

Daily Media

Daily Media partners with renowned figures in the entertainment industry, such as musician Dương Khắc Linh and singer Đăng Khôi.

Like other MCNs, Daily Media provides comprehensive services, including:

  • KOL training

  • TikTok content development

  • Copyright protection for creators

  • Scheduling and growth strategy support

  • Monetization opportunities through brand deals and TikTok livestreaming

Vulaci Network

Vulaci Network is part of Vulaci Media, a media brand under KIDOTACO GROUP. Unlike most MCNs, Vulaci operates across multiple social media platforms, specializing in fashion, food, education, beauty, and more.

 

Since 2021, Vulaci Network has been an official TikTok partner in Vietnam. The #vulaci hashtag has gained over 12 billion views. Content creators partnering with Vulaci receive support, management, and promotion to increase their video reach.

Melive Network

Melive Network is a well-respected TikTok MCN developed by Metub Network. It is a preferred choice for many content creators, including Hải Triều, BB Trần, and Ngọc Phước, and has collaborated with trusted brands like DHC, Laneige, Klairs, and Innisfree.

Melive Network focuses on livestream commerce, offering creators:

  • Guidance and support for entering the e-commerce livestreaming space

  • Opportunities to work with top brands

  • Effective monetization strategies through TikTok sales and livestreaming

For creators interested in selling products or making money quickly on TikTok, Melive Network is an ideal choice.

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Conclusion

Joining a TikTok MCN offers numerous benefits for TikTok creators. These networks provide valuable support, networking opportunities, and exclusive perks to help you grow on the platform.

Hopefully, this article has helped you understand TikTok MCNs better. Take the time to research carefully before choosing the best MCN for you!

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