How to sell effectively on TikTok Shop for beginners
The year 2022 marked a major milestone as TikTok Shop rose to third place in the ranking of the highest-grossing e-commerce platforms. While selling on this platform has proven to be highly effective not only for large businesses but also for small and independent sellers, what truly defines successful selling on TikTok?
Have you mastered the art of selling on TikTok Shop yet? If not, don’t worry! This article will provide you with detailed guidance on how to register a seller account on TikTok Shop and optimize your storefront to maximize sales and achieve massive revenue. Let’s dive in!
Conditions for Opening a Store on TikTok Shop
TikTok Shop is an integrated e-commerce platform within TikTok, allowing users to purchase products directly from videos, livestreams, or a store’s profile. Similar to other e-commerce platforms, products listed on TikTok Shop come with detailed information such as seller accounts, sales figures, ratings, and customer feedback, enabling buyers to compare and make informed purchasing decisions.
To register as a seller on TikTok Shop, merchants must meet specific requirements based on their business type, as detailed below:
| Seller Type | Requirements |
|---|---|
| Business Seller Account | – Must have a valid business license or household business registration certificate. – The bank account name must match the legal business entity name on the business license or company registration documents. – Selling counterfeit, fake, or prohibited goods (such as pharmaceuticals) is strictly forbidden. |
| Individual Seller Account | – The seller must be a Vietnamese citizen aged 18 or older. – Must provide a valid ID card (CMND/CCCD) or passport. – The bank account name must match the name on the ID. – The TikTok account must have at least 10,000 followers. |
| Household Business Seller Account | – Must provide a Household Business Registration Certificate. – Must provide a valid ID card (CMND/CCCD) or passport. – The bank account name must match the name on the ID. |
Important Notes:
- All documents submitted to TikTok must be in color scan format.
- Documents that are screenshots, tilted, blurred, or intentionally cropped will be rejected.
Registration Process for Selling on TikTok Shop
After understanding the requirements of TikTok Shop, you can proceed to register your account by visiting the TikTok Shop Seller Center registration page.
A TikTok Shop seller account typically takes about 5 days for approval. However, based on feedback from successful sellers, the process often takes much less time. To speed up your registration, prepare all necessary documents and information in advance!
How to Sell on TikTok Shop Without Capital
You can start your business on TikTok Shop even without initial capital. With creativity and the right strategy, you can attract customers and generate impressive revenue. Discover tips for selling on TikTok Shop without investment today!
Building a Product System on TikTok Shop for Beginners
To sell effectively, you need to choose products that match both TikTok’s user base and your industry. According to research, here are the key criteria to consider before selecting products to sell:
✅ Popular and trending items.
✅ Not listed in TikTok Shop’s prohibited products.
✅ Suitable for TikTok’s audience.
✅ Provides value and quality to consumers.
✅ Easy to access and purchase through TikTok Shop.
Once you’ve chosen the right products, the next step is uploading your products to TikTok Shop. Check out buybm365’s tips to ensure fast approval without unnecessary delays!
See more products: Buy advertising accountsOptimizing Product Information for Selling on TikTok Shop
Simply listing your product is not enough—you need to optimize its information and content to make it more accessible to customers. Here’s how to ensure your product details are fully optimized on TikTok Shop.
Product Name
- The product name should be between 25 – 255 characters (including spaces and special characters).
- Add important keywords and key features of the product to attract customers.
Example: “Adidas Ultraboost 22 – Breathable, Waterproof Running Shoes for Men”
Category
Select the most appropriate category for your product.
Example: “Men’s Running Shoes” should be listed under the “Running Shoes” category in “Sports & Outdoors.”
Product Images
- You can upload up to 9 images for each product.
- Image size: 300 x 300 px
- Aspect ratio: 1:1 (mandatory)
- Formats supported: PNG, JPG, JPEG
- Maximum file size: 5 MB
Product Description
- Must contain at least 30 characters.
- Include product images in the description.
- Supported image formats: PNG, JPG, JPEG
- Minimum image size: 100 x 100 px.
Product Video
- Optimal aspect ratio: 1:1, but 9:16 or 16:9 are also accepted.
- Maximum video file size: 2 MB.
- Key product highlights should be placed at the beginning of the description.
Shipping & Warranty Information
| Information | Details |
|---|---|
| Product weight | Measured in grams or kg |
| Product packaging dimensions | Length, width, height in cm |
| Warranty period (optional) | Lifetime or minimum of 1 week |
| Warranty policy (optional) | Written in Vietnamese, max 99 characters |
| Payment methods | Flexible options, but “Cash on Delivery” is recommended to increase sales |
How to Sell on TikTok Shop Effectively
Regular Livestreaming
TikTok Shop Livestreaming is one of the fastest and most effective ways to sell products. Many shop owners use it to secure hundreds of orders per session. Through live interactions, sellers can better understand customer emotions and needs. However, success on TikTok Live requires flexibility and experience.
Three key factors to boost engagement and reach more customers:
✅ Continuous engagement (likes, comments, shares)
✅ Interesting livestream content
✅ Well-structured script with interactive responses
Livestream Tips for Success
- Plan a structured script to engage with viewers while allowing space for natural interactions.
- Maintain a positive energy, good mood, and stamina, as livestreams typically last 1-2 hours and require 100% focus to interact and retain viewers.
- Post-livestream follow-up is crucial—engage with viewers afterward to convert them into loyal customers.
>>>Read more: 7 TikTok Shop Livestream Rules – Avoid Getting Banned
Collaborating with KOCs/KOLs
Partnering with Influencers, KOLs (Key Opinion Leaders), and KOCs (Key Opinion Consumers) on TikTok is an effective way to engage audiences in the most authentic and compelling manner. Allocate part of your budget to collaborate with influential figures who have strong engagement with the youth and align well with your brand.
Compared to traditional advertising, working with KOCs/KOLs on TikTok can significantly reduce costs while delivering impactful results. These influencers create authentic and relatable content by sharing their product experiences, reviews, and personal opinions. This approach tends to persuade customers more effectively than direct advertising or sales consultations.
See more products: Buy advertising accounts
Linking Social Media & Advertising on TikTok
To increase reach and brand awareness, connect and share your TikTok channel on other platforms such as YouTube, Twitter, Instagram, and Facebook. TikTok Shop frequently offers discount promotions, making it easier to drive traffic to your store, increase followers, and ultimately boost sales.
Additionally, advertising is essential. TikTok Shop currently supports three types of ad formats, each offering unique benefits tailored to different industries. To maximize your ad performance, create engaging, creative content that highlights your product while leveraging a TikTok agency ad account for better results.
Final Thoughts
We have shared detailed guidelines on how to sell effectively on TikTok Shop. Before diving into sales, make sure to research TikTok Shop’s selling fees to plan your budget accordingly and build a long-term business strategy on the platform.
We hope this information helps you successfully establish your TikTok sales channel and achieve sustainable growth
If you need the most reputable payment method and advertising account provider, you can message the fanpage buybm365.com-Ads to receive advice from HT Media. In addition, you can follow the articles. Latest articles related to our Digital Marketing.
