TikTok Affiliate: Use the super hot money making opportunity on TikTok
With over 1 billion users worldwide and growing influence, TikTok is an excellent platform for exploring online money-making opportunities, including TikTok Affiliate. So, what is TikTok Affiliate? How can you generate income from this model? All will be answered in the article below.
What is TikTok Affiliate?
TikTok Affiliate, also known as TikTok affiliate marketing or TikTok Shop affiliate marketing, is a program that allows content creators, KOCs (Key Opinion Consumers), and KOLs (Key Opinion Leaders) to earn money by promoting and recommending products from partners on their TikTok profiles.
Benefits of TikTok Affiliate Marketing

TikTok Affiliate has simplified the process of connecting sellers with creators on the platform, enabling them to earn money together online. Below are the benefits of TikTok affiliate marketing for both sellers and KOLs/KOCs.
For Sellers
TikTok Affiliate offers significant benefits for sellers, including:
Increasing brand awareness
TikTok affiliate marketing is an effective way to enhance brand recognition, increase engagement, and build stronger connections with users. Influencers, KOLs, and KOCs on TikTok have a powerful influence over their followers, helping brands expand their reach quickly.
Reaching potential customers
Through TikTok Affiliate, sellers can connect with potential customers via KOLs/KOCs, whose followers are likely to purchase the advertised products.
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Boosting consumer trust
Users tend to seek recommendations from sources they find familiar and trustworthy. Therefore, they are more likely to trust and be interested in products or services recommended by their favorite KOLs/KOCs. Brands can leverage the credibility and influence of content creators to build trust with potential customers.
For Content Creators
TikTok Affiliate presents an exciting opportunity to monetize TikTok’s user base and engagement potential while building strong relationships with audiences. Below are some key benefits of TikTok affiliate marketing for creators.
Earning commissions from affiliate links
TikTok Affiliate allows creators to earn money from transactions made through the links they share. When a user purchases a product or takes a specific action via your affiliate link, you receive a commission or bonus from the partner.
Additionally, you can earn from follow-up purchases. If a user clicks on your affiliate link and adds the product to their cart within a set period (usually 30 days) without clicking on another affiliate link, you will still receive a commission for that order.
No upfront investment required
TikTok affiliate marketing does not require an initial financial investment. You simply need to register as a TikTok Affiliate, then start creating content and promoting the products or services of your chosen partners.
Expanding audience reach
KOLs/KOCs can grow their audience by collaborating with brands. TikTok Affiliate helps content creators increase views, likes, and followers while opening doors to other opportunities, such as becoming a brand ambassador.
Notes for Sellers When Using TikTok Affiliate
Three Types of TikTok Affiliate Marketing Campaigns
Before joining TikTok Affiliate, sellers should understand the three main types of campaigns.
- Open Plan: This allows all creators to participate in the affiliate program. Once they find a suitable product, creators can register and start selling immediately after approval.
- Targeted Plan: This enables shop owners to invite selected creators to market their products or services. Sales begin once the invited creators accept the offer. Sellers can create a targeted plan for one or multiple products and set commission rates for creators. They can then choose up to 30 TikTok creators to collaborate with.
- Shop Plan: This allows creators to promote all products in a seller’s TikTok Shop. To activate this plan, shop owners simply set a fixed commission rate for all products, and affiliate partners will earn commissions for each successful sale they generate.
Note: The campaign priority order is Open Plan > Targeted Plan > Shop Plan. Therefore, sellers should carefully consider their options to select the most effective TikTok affiliate marketing strategy.
How to Do TikTok Affiliate Marketing for Sellers
To collaborate with TikTok creators through the TikTok Affiliate program, shop owners need to follow these steps:
- Go to the “Affiliate Marketing” section in the TikTok Shop Seller Center.
- Select “Find Creators” and then click on “Creator Marketplace.”
- Enter detailed information such as follower age, gender, product category, and audience demographics to find the most suitable creators.
- Share product links with TikTokers.

Guidelines for Content Creators Joining TikTok Affiliate
How to Create an Affiliate Link on TikTok for KOLs/KOCs
As a content creator looking to join TikTok Affiliate, follow these steps:
Step 1: Register a personal TikTok account.

Step 2: Create a TikTok Shop account.:
- Visit the registration link and fill in the required details (email, phone number, and password).
- Upload an ID card image and update personal information for account verification.
Step 3: Link your TikTok personal account with your TikTok Shop account.
- Go to “My Account” > “Linked TikTok Accounts” > “Link Official Account.”
- When the information panel appears, select “Official Account” and enter your TikTok username. Click “Next.”
- Click “Send Invitation” once your account turns green.
- Open the TikTok app, accept the request in notifications, and select “Link Account.”
After completing these steps, you can access your TikTok Shop management page to add and manage affiliate products or check commissions.

Step 4: Set up a TikTok Shop Affiliate commission account.
Enter your full name (first name and last name) as it appears on your bank account for smooth commission payments.

Step 5: Find and add affiliate products.
- Enter the product name in the search bar to find sellers offering it on TikTok Shop.
- Click on the product and select “Add” (you can add multiple affiliate products to your store).
Choose trending TikTok products to increase reach and user interest.
Step 6: Attach affiliate links to videos or live streams on TikTok Shop.
To add a link to a video:
- Upload your video and select “Add Link.”
- Enter the product name in the search bar and select “Add.”
- Click “Post” to complete.
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How to Receive Commissions from TikTok Shop
Once a TikTok Shop order is successfully delivered and no return request is made within 14 days, your commission will be confirmed and transferred to your TikTok Affiliate account within 21 to 30 days.
To withdraw your commission:
- Go to the “Commission” section in your shop management area.
- Select the commission amount you want to withdraw.
- The funds will be transferred to your registered bank account.
See more: Instructions on how to withdraw money from TikTok Shop

Conclusion
TikTok Affiliate is not only a way to earn money but also an opportunity to unleash creativity and engage with the vast TikTok community. Joining TikTok Affiliate marketing helps increase income while opening doors for future business and collaboration opportunities. Start exploring the limitless potential of TikTok Affiliate today!
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