TikTok Shop does not display products: Causes and solutions
TikTok Shop has become an attractive destination for brands and businesses looking to reach millions of users worldwide. However, selling on this platform is not always easy, as you may encounter issues such as TikTok Shop not displaying products or being unable to livestream. Don’t worry, because we will help you understand the causes of these issues and provide solutions to restore product visibility, allowing you to continue leveraging the business potential of TikTok Shop. Let’s dive in now!
Why Is TikTok Shop Not Displaying Products?

For Buyers
TikTok Shop not displaying products is often due to technical issues related to the shopping cart, such as:
- Unstable or interrupted internet connection.
- The TikTok app experiencing errors during updates or not being upgraded to the latest version.
- Your account belongs to a region where TikTok Shop is not accessible, preventing you from seeing your shopping cart.
- You haven’t added any products to your cart, so TikTok does not display it.
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For Sellers
Sellers may not see their products on TikTok Shop due to several product-related reasons, including:
Products Do Not Meet TikTok Shop’s Requirements and Standards
All products must undergo a strict review process before being listed in TikTok Shop. One of the main reasons your product may not appear is that it does not meet the platform’s standards. To speed up the approval process and avoid similar issues in the future, keep the following regulations in mind:
- The product name, description, and images must be complete, accurate, and consistent with the actual product that customers will receive.
- The product must be categorized correctly.
- Sellers can only include a brand name on the product detail page if they have authorization from the brand owner.
TikTok Shop Product Suspension
Here are some reasons why your product may be suspended on TikTok Shop:
- Policy violations: This includes issues such as inappropriate content, copyright-infringing goods, or violations of user protection and safety regulations.
- Failure to comply with the registration process: This includes not providing complete verification details, inaccurate product information, or non-compliance with the platform’s sales and transaction rules.
- Negative user feedback: TikTok Shop may suspend products that receive excessive negative feedback from users, such as complaints about product quality, poor customer service, or fraudulent activity, to protect user rights.
- Unauthorized system interference: Any unauthorized manipulation of TikTok Shop’s source code or functionality may lead to product suspension to ensure the platform’s security and integrity.
>>> See more: List of prohibited products on TikTok Shop
How to Fix the Issue of TikTok Shop Not Displaying Products
The issue of TikTok Shop not displaying products is a common problem for many users. However, there’s no need to worry, as we will guide you through the steps to resolve this situation.

Update the TikTok App
Updating TikTok to the latest version is essential to ensure the app runs smoothly and avoids issues such as TikTok Shop not displaying products. Once the update is complete, restart your device and check if the products are now visible on TikTok Shop.
Resolve Network Issues
Network disruptions can cause TikTok Shop to fail in displaying products. Therefore, make sure to connect to a stable and reliable internet connection and try accessing TikTok Shop again.
Check and Edit Product Information Fields
If your product is not appearing on TikTok Shop, review the product details, including:
- Product name
- Description
- Product images
- Product category
- Brand
Ensure that these details meet the platform’s requirements. If not, adjust the information to comply with TikTok Shop’s standards.
Additionally, you should set competitive pricing compared to similar products and include appropriate tags/hashtags to enhance visibility and reach your target audience more effectively.
See more: How to list products on TikTok Shop
Ensure Accurate Registration Process
Review your TikTok Shop registration process and verify your store to ensure that all provided information is accurate and complete. Additionally, familiarize yourself with and adhere to TikTok Shop’s sales and transaction policies.
Fixing Copyright Violations on TikTok Shop
If your product violates intellectual property rights on TikTok Shop, follow these steps to address the issue:
- Review and verify your product: Check whether your product infringes on any intellectual property rights, including copyrights, trademarks, designs, or other protected rights. Carefully examine product names, images, descriptions, and any other elements that could lead to disputes.
- Communicate with the rights holder: If you receive a claim or request from an intellectual property rights owner, try to resolve the matter directly with them. Understand their concerns and negotiate a cooperative solution.
- Contact TikTok Shop support: If your product is flagged for removal or faces an intellectual property dispute, reach out to TikTok Shop’s support team. They will provide guidance on how to handle the issue.
- Modify or remove the product: If you confirm that the product infringes on intellectual property rights and the dispute cannot be resolved, consider modifying or removing it from TikTok Shop. This ensures compliance with intellectual property laws and helps you avoid potential legal consequences.
Improve Product Quality
If you receive negative feedback from users about your product, quickly identify the root cause and address it effectively. Customer feedback is valuable for improving product quality, enhancing the user experience, and building trust with potential buyers.
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Regularly Monitor Store Performance
TikTok Seller Center is a powerful tool for TikTok sellers, offering essential features to track and manage store performance:
- Analyze key product metrics, including views, engagement rates, and sales.
- Monitor customer reviews, comments, and feedback to understand user sentiments and optimize product quality and service.
- Identify and address policy violations. For complex issues, sellers can contact TikTok Shop’s support team for assistance and clarification.




Conclusion
This article has outlined the causes and solutions for the issue of TikTok Shop not displaying products. Hopefully, these insights will help you resolve any problems efficiently. Don’t forget to explore trending products on TikTok to maximize your profits!
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