Learn TikTok ad results video size

TikTok is one of the most popular social media platforms in the world, with millions of daily users. However, creating unique and engaging ads to reach potential customers is a challenge for many businesses. The first step in producing high-quality ads is determining the correct video dimensions for TikTok ads. Let’s explore the precise specifications needed to create outstanding videos on this platform!

TikTok Ad Video Format Guidelines

As a social media platform focused on short videos, TikTok has specific requirements for video ad dimensions and formats to ensure quality and effectiveness. Here are some key points you should remember when creating any content on TikTok, whether it’s an ad or a regular video:

• Video aspect ratio: 9:16
• Format: MP4 or MOV
• Minimum resolution: 720p
• Duration: 60 seconds – 10 minutes

However, shorter video ads tend to be more effective and easier to grab users’ attention. Therefore, brands often prefer to incorporate meaningful messages into videos under one minute. Additionally, to create a professional TikTok video ad, it is crucial to use engaging elements such as sound, text, images, and effects to attract potential customers.

Advertisers should strictly adhere to these guidelines to ensure their ads meet TikTok’s standards, avoiding unnecessary issues like ad rejection or suspension.

Standard Video Dimensions for TikTok Ads

According to TikTok’s general regulations, the standard aspect ratio for ad videos on the platform is 9:16 (height-to-width ratio). If the video ad does not match this standard, it may be cropped or stretched to fit the 9:16 format, resulting in reduced video quality and affecting ad performance.

Besides the 9:16 ratio, TikTok also supports other formats like 1:1 and 16:9. However, to ensure the best ad quality on TikTok, it is highly recommended to use the 9:16 aspect ratio for video ads.

TikTok Ad Video Dimensions for 2025

Vertical Format (9:16)

The 9:16 vertical video format is the most commonly used format on TikTok, as it allows advertisers to create professional and engaging videos that capture users’ attention. The standard size for vertical videos on TikTok is 1080 x 1920 pixels, with a minimum resolution of 720p, ensuring clear and high-quality visuals on mobile screens.

This vertical format provides a large screen space for content creation, allowing users to utilize the full display to craft creative and unique videos. With this format, advertisers can produce artistic, visually appealing, and engaging content. Therefore, if you are running ads on TikTok, using this vertical format is the best way to maximize TikTok’s potential and attract customer attention.

Horizontal Format (16:9)

While the 16:9 horizontal format is not as popular as the 9:16 vertical format on TikTok, it still serves as a good option for creating professional-looking videos. However, this format is more commonly used for general content rather than advertisements.

We recommend using the vertical format since it aligns better with TikTok users’ viewing behavior. However, if you prefer to create ads or share videos in horizontal format, ensure your video size is 1920 x 1080 pixels, with a minimum resolution of 720p to maintain high-quality visuals.

Square Format (1:1)

The 1:1 square video format is also supported on TikTok and is widely used. One of its advantages is its ability to create visually appealing videos that stand out and grab users’ attention, as it fully utilizes the mobile screen space. This format is particularly useful for product or brand advertising campaigns, enhancing engagement and virality.

However, a downside of the 1:1 format is that it is not ideal for videos that are longer in height than width, making it challenging to produce aesthetically pleasing and professional-looking content. Additionally, using this format requires careful content placement to avoid cropping or distortion.

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Problems Advertisers Face When Videos Do Not Meet TikTok’s Standards

If your TikTok ad video does not meet the required format, you may encounter several issues:

• Poor resolution: All uploaded videos on TikTok are adjusted to fit users’ mobile screens. If the video does not match the correct format, it may appear blurry or pixelated, reducing video quality and negatively affecting ad performance.
• Content loss: If the ad video does not match the correct screen dimensions, the content may be cropped or distorted, leading to missing important information in the ad.

Tips for Creating an Engaging TikTok Ad Video

TikTok is a platform where content creators can freely express their ideas. However, making an ad video that captures and retains viewers’ attention is not an easy task. Here are some expert tips gathered from our experience in building TikTok channels and running ads for clients.

• Choose the Right Ad Format for Your Goal

  There are various types of TikTok ads, such as In-Feed Ads, Branded Hashtag Challenges, TopView Ads, and Branded Effects. Depending on your advertising goal—whether it’s brand awareness or increasing sales—you can choose the most suitable ad format to achieve your objectives.

• Create Unique and Creative Content

  Use fresh and innovative ideas to create your TikTok ad video. Some engaging content themes that attract viewers include: entertainment, product reviews, and user guides.

• Use Appropriate Music and Visuals

  Select music and visuals that align with your content and target audience. Popular songs and creative visuals can enhance the professionalism and attractiveness of your ad video. Specifically, using trending songs can help boost your video’s viral potential.

• Optimize Video Length

  The maximum length for a TikTok ad video is 60 seconds, but you should optimize the length to capture the viewer’s attention quickly. Choose the most important scenes and convey your message in the shortest time possible.

• Utilize Hashtags

  TikTok is one of the platforms where hashtags play a significant role. Use relevant hashtags related to your video content to make it easier for users to find your ad.

• Include Captions and Text Overlays

  Adding captions and text overlays to your video helps viewers understand your message clearly. This is especially important when the audio is unclear or when users watch videos without sound.

• Engage with Your Audience

  Use your ad video to connect with your audience. You can ask questions, encourage interaction, and deliver your message in a direct and engaging way.

• Leverage TikTok Agency Ad Features

  A TikTok Agency Account provides advanced advertising tools that allow for more flexible and effective campaign management and optimization. This includes precisely targeting your audience, creating more engaging ads, and accessing detailed analytics to improve campaign performance. Additionally, advertisers using our TikTok Agency Account will receive support in transferring advertising budgets if their account is suspended.

Conclusion

Using the correct TikTok ad video dimensions ensures that your content is displayed properly without cropping or distortion. This enhances video quality, user experience, and ad effectiveness, helping your brand attract more viewers and potential customers.

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