What is MCC? Benefits of MCC that you shouldn’t miss if you want to run Google Ads ads

In a marketing campaign, having an MCC account is essential. So, what is MCC? What are the benefits of using this type of account? All these questions will be answered in the following article!

WHAT IS MCC? UNDERSTANDING MCC

MCC stands for My Client Center, which in Vietnamese translates to “My Client Center.” MCC is understood as a platform that ensures your administrative rights across multiple accounts with a single login.

MCC is a feature of Google AdWords. Users can create and manage multiple sub-accounts within it. MCC is similar to a Facebook Business channel, as both have similar operating principles.

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MCC helps users easily manage accounts. Data is centralized more effectively due to scripts set up in the account. As a result, users can save time while running advertising campaigns.

MCC is highly valued for managing activities and advertising campaigns. Marketing experts suggest that all users in the marketing field should have an MCC account.

WHAT ARE THE BENEFITS OF USING MCC?

By now, you should understand what MCC is. So, what benefits does it offer to users?

1. Manage campaigns across multiple accounts:

With MCC, you can easily adjust Google Ads campaigns. You’ll have more control over things like setting the budget or deciding whether to pause or continue a campaign.

2. Track everything:

All MCC users can monitor the activities across different accounts, keeping everything organized and under control.

3. Consolidate Google Ads accounts in one place:

With a single login, you can manage all your advertising campaigns. You can also create ads in other people’s accounts. This way, you can save time and enhance work efficiency.

4. Simplify invoice consolidation:

Managing multiple accounts at once makes the process of consolidating invoices easier. Users can also become Google Partner affiliates if their MCC account has sufficient credibility. This is indeed a great opportunity, isn’t it? So, why not quickly create an MCC account? Let’s look at who is best suited to use an MCC account.

WHO IS SUITED TO USE AN MCC ACCOUNT?

Understanding what MCC is and the benefits it offers, you will know who should use it. There are three main types of users who should use this account:

• Digital Marketers: Specifically, marketers working in the search engine sector.

• Online advertising specialists.

• Business managers relying on online promotional activities.

HOW TO CREATE AN MCC ACCOUNT?

To create an MCC account, you can follow two different methods:

1. Upgrade a Google Ads account to an MCC Client.

2. Create a new MCC account from a Gmail account that has never run Google Ads.

For creating a new account from a Gmail, follow these steps:

Step 1: Use a completely new Gmail account.

Step 2: Go to the link: https://ads.google.com/intl/vi_vn/home/tools/manager-accounts/

Step 3: Click on “Create a new manager account.”

Step 4: A new window will appear asking you to log in with the information shown below:

Please note that under the account type, you should select “Manage other people’s accounts.”

After filling in the required information, a new window will appear confirming that you have successfully registered. You can then click on “Explore Account” to get started.

Once you have the main account, you can easily create sub-accounts and link them to existing Google Ads accounts for easier management.

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SOME IMPORTANT THINGS TO REMEMBER WHEN USING AN MCC ACCOUNT

Here are some important points to help you make the most of your MCC account. Be sure to note them down!

Key things to remember when using an MCC account:

• MCC accounts are always under the management of Google: Therefore, you must comply with Google’s policies.

• MCC is created to help users manage accounts and advertising campaigns more easily: However, MCC accounts do not receive any special privileges from Google.

• Google uses a reputation scale to manage accounts: If a sub-account violates Google’s policies, the main account will not be affected. However, if too many sub-accounts violate policies, Google may temporarily suspend the account for review.

It can be said that all MCC accounts are subject to Google’s management. Therefore, when using your account, it is crucial to follow Google’s policies. Avoid violating Google’s policies too frequently, as the worst-case scenario is losing your account and being unable to use it for advertising.

CONCLUSION

We have just introduced all the information related to What is MCC? Advertising in the Google Marketing sector is becoming more common. Therefore, anyone who is promoting a brand should have an MCC account. MCC is highly regarded for helping manage all advertising accounts. Through this account, all online advertising campaigns can be managed more effectively.

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