What is Google Trends? How to use Google Trends effectively
When optimizing SEO and building online marketing campaigns, one essential tool for any manager is Google Trends. So, what is Google Trends? How can it be used effectively in marketing? Let’s find out together!
What is Google Trends?
Google Trends is a free tool from Google that allows users to view the search trends of keywords on Google.
This tool provides information about the search volume of a keyword over a specific period and helps users understand trends and changes across different fields quickly and accurately.
Benefits of Using Google Trends
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For anyone working in marketing, Google Trends is no stranger. The data provided by this tool has brought many benefits to marketers and business managers.
Quickly Grasp and Stay Updated with New Trends
With Google Trends, staying up to date with new trends becomes easier and faster. Just access the tool to view the trending topics and content globally or within your country.
If you want to grow in the marketing field, keeping up with trends is crucial. It helps businesses get closer to customers, increases brand awareness, and drives revenue growth.
Build an SEO Keyword Set
Google Trends is often mentioned as one of the most effective free keyword research tools. It provides plenty of keyword-related data, including interest over time and by region, related search queries, and related topics.
You can also compare different search terms to see which ones are searched more. Using highly searched keywords will help your website reach more users.
Support in Analyzing and Identifying Target Markets
One of the key benefits of Google Trends is its ability to support data analysis and audience targeting. By entering a keyword or topic, you can see its popularity based on demographics, time, and location. This helps you analyze and optimize keywords to reach the right audience at the right time.
How to Use Google Trends Effectively
To make the most of Google Trends, you need to understand how to work with this tool. Here are some effective methods:
Identify the Keyword to Search
You can input a keyword into the Google Trends search bar to view its search trends by following these steps:
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Visit the Google Trends website at https://trends.google.com/trends/
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Enter the keyword into the search bar on the homepage
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Use filters to refine your search and get accurate information
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Click “Search” to view the keyword trend results
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Review charts and reports to better understand the keyword’s trend
Use Filters in Google Trends
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Google Trends provides multiple filters to help you search more accurately:
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After entering your keyword and clicking “Search”, you’ll see several filters above the chart such as time range, location, and type of search.
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To filter by time, select a specific timeframe to view trends within that period.
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To filter by location, choose a specific country or region to see the keyword’s trend there.
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To filter by search type, you can select options like Web, News, Images, or YouTube to view trends in different search categories.
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After selecting the desired filters, click “Apply” to see the results with the chosen criteria.
Compare Keywords and Use Related Terms
You can compare multiple keywords to see which ones are searched more and which are gaining traction.
Additionally, Google Trends offers a list of related terms for your searched keyword, helping you discover and incorporate new keywords to enrich your website content.
Monitor Trends
Google Trends allows you to monitor the search trends of keywords over time and within specific scopes. This helps you make smarter decisions for your SEO strategy and optimize your website content to attract more traffic.
Conclusion
Google Trends is a tool that marketers, SEO specialists, and businesses of all sizes should pay attention to when promoting their brands. Make sure to leverage and utilize this tool effectively to optimize SEO, reach the right target audience, and grow your revenue!
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