What is a backlink? Standards for evaluating a quality backlink

Backlinks belong to the group of four pillars in SEO (Domain, Content, Links, On-page). They are the second most important factor in SEO, only behind content (Content is King, Link is Queen). Simply put, backlinks are links from other websites pointing to your website. They are a crucial factor in determining whether your website ranks high on search engines. So, what exactly are backlinks? What are the standards for evaluating a quality backlink in SEO? Let’s dive in.

What is a Backlink?

A backlink is a link that directs to your website from another website through anchor text, plain links, or image links. Backlinks are extremely important in search engine optimization. They help increase your website’s ranking on search engines like Google.

The Importance of Backlinks in SEO

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• Improving Search Rankings

  Backlinks are one of the primary factors that search engines consider when ranking websites on Google. If your website receives many backlinks from other reputable sites, it will rank higher in search engine results.

  Your goal should be to create high-quality links to your posts, news articles, and pages that lead to your homepage.

• Faster Indexing

  Backlinks help search engines find links to your website and crawl the pages more efficiently.

  For new websites with little traffic, backlinks are essential to help search engines discover and index the website more quickly.

• Referral Traffic

  The main benefit of backlinks is that they help your website gain referral traffic. Typically, traffic from backlinks increases the trustworthiness of your website, and Google values this higher. As a result, it will attract more visitors to your website.

Standards for Evaluating Backlinks

Placing Backlinks on High-Rank Pages

Page Rank (PR) is what?

Page Rank is a metric used by Google to evaluate the trust and authority of a website. The higher the Page Rank, the more reputable the website is. Google ranks the Page Rank of a website based mainly on the quantity and quality of backlinks pointing to the site.

Page Rank is a top priority for every SEO practitioner. Backlinks placed in posts or forums with a PR ≥ 4 will be rated positively by Google. However, that doesn’t mean you should ignore forums with a low PR. If you only place backlinks on high PR websites, Google may flag this behavior due to its unnatural nature. Therefore, when building backlinks, you should distribute them across various forums and websites with different PR levels, focusing on those with high PR.

Placing Links on Sites with High DA, PA Scores

What is DA and PA?

DA (Domain Authority) and PA (Page Authority) are metrics created by Moz to evaluate the credibility of a website. DA and PA are similar to PR but are more widely used in the SEO community.

The higher the DA and PA scores, the more reputable the website is. Google places a special emphasis on backlinks built on websites with high DA and PA scores. Websites with DA and PA > 20 are considered highly trustworthy.

Placing Backlinks on High-Traffic Websites

What is Traffic?

Traffic refers to the volume of visitors to a website. Websites with higher traffic will be rated positively by Google. If you build backlinks on high-traffic sites, the chances of people clicking on the link and visiting your website are higher than usual.

Sites with .gov or .edu Domains

Websites with .gov and .edu domains are typically owned by government and educational institutions. Therefore, the credibility of these sites is highly valued by Google. If possible, look for .gov or .edu websites to build higher-quality backlinks.

Using Sites with Similar Topics

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Websites with similar topics are more likely to link to each other. You should focus on building backlinks on pages or keywords within the same theme or industry. This will be more beneficial for SEO than building backlinks in unrelated niches.

Placing Backlinks Within the Content

Backlinks can be placed in various locations, such as signatures, headers, or footers. However, the most valuable placement is within the actual content of articles or posts. That said, the link should only appear once in the content to avoid over-optimization.

Using Dofollow Links

Dofollow is a type of hyperlink that informs search engines that the link is trustworthy and contributes to the site’s ranking. Dofollow links are crawled by search engine bots. If you do not want your backlinks to be crawled by bots, you should avoid using Dofollow links.

Dofollow links help guide users to your website and also enhance the site’s ranking and authority. However, if you build only Dofollow links, Google may view this as an unnatural pattern. Therefore, it’s important to balance the use of Dofollow and Nofollow links.

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