What are the benefits and losses of running Google Adwords?
What is “Chạy bùng” Google AdWords?
“Chạy bùng AdWords” is a term commonly used in the field of online advertising.
When you use Google Ads, the system offers users the option of automatic payments. This option allows you to “temporarily borrow” Google’s budget to run ads.
Many people have taken advantage of this feature by creating sub-accounts to run ads without paying. Simply put, it means you don’t pay Google after running your ads — this is what’s known as “chạy bùng” Google AdWords (running away from payment).
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Advantages and Disadvantages of “Chạy bùng” Google AdWords
When choosing to “chạy bùng” Google AdWords, you may encounter the following pros and cons:
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Advantages: You don’t have to spend money on advertising.
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Disadvantages: This is not a sustainable advertising strategy. Your advertising account will be permanently suspended, and many other consequences may follow — for both the individual and the broader community using the platform.
What are the consequences of running away from payment on Google AdWords?
Those who try to exploit loopholes will, of course, not achieve meaningful results. Abusing this system will lead to several consequences, such as:
Mass account suspension: When the system detects that an account has failed to make full payment, Google will suspend the account and review all related accounts.
Stricter inspections: Due to such abuse, Google’s review process becomes more stringent and time-consuming, negatively affecting branding and sales campaigns.
Slower account approval: New advertising accounts will take longer to be approved, making it increasingly difficult for new advertisers to get started.
Warning tags for unpaid balances:
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Any individual or business that fails to pay for ads will have their ad account flagged. In some cases, even their domain can be affected.
Therefore, if you wish to continue using advertising services for that domain, you must settle all outstanding payments.
“Chạy bùng” Google AdWords Increases Bid Prices
Nowadays, it’s evident that those who exploit ad payments often place very high bids and target a large number of keywords to maximize their ad exposure.
This behavior causes bidding prices to be pushed unreasonably high, negatively affecting the broader advertising community — especially businesses that now have to pay much more for advertising than before.
Visa Cards Being Blocked and Blacklisted for Ad Fraud
Individuals who opt for this exploitative strategy may have their Visa cards blocked or even end up on Google Ads’ blacklist.
There are no real benefits from doing this, only severe consequences. Advertisers are strongly advised not to foolishly jump into this “fire pit.”
Should You Run Away From Paying Google Ads?
All in all, skipping payments on Google AdWords is a controversial act. It’s best to avoid this behavior altogether, especially for individuals or advertising agencies running campaigns — as it can seriously damage your credibility.
Even for large brands or companies managing their own marketing and advertising campaigns, such tactics should be avoided, as it can negatively affect your website and the public image of your entire brand.
How Sophisticated is the Tactic of Skipping Google AdWords Payments?
A known loophole in the Google AdWords system is that users can create both virtual and physical Visa cards. This has increased the risk of fraudulent ad behavior.
Here’s a typical process that unethical advertisers may follow to avoid paying for their ads:
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Load a Visa card with a minimum balance (e.g., 50,000 VND).
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Launch a campaign with a daily budget cap of about 50,000 VND.
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Let Google deduct money from the card for the initial campaign.
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Launch another campaign with a higher budget (e.g., 100,000 VND).
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Continue creating new campaigns with even higher daily budgets (e.g., 500,000 – 1,000,000 VND).
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When it comes time to pay, they are unable (or unwilling) to pay the accumulated ad costs — effectively running away from payment.
Conclusion
While this method might seem easy, Google AdWords has significantly tightened its monitoring and filtering systems. Fraudulent ads are now more difficult to run, helping clean up the advertising ecosystem.
Therefore, organizations and individuals should run ethical, honest ad campaigns to ensure their marketing and sales strategies are as effective — and sustainable — as possible.
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