Top super effective website tracking and measurement software
Website analytics tools help you monitor and analyze user behavior and technology usage, enabling you to create the most effective website optimization campaigns. Without these tools, you may miss valuable insights on how to improve your business operations.
Nowadays, website analytics tools are diverse and widely available. There are both free and paid tools that you can choose from freely. Below are some tools that are easy to use and free when designing a website.
1. Google analytics
Google Analytics is one of the most widely used, completely free web analytics tools with a powerful suite suitable for most web developers. Google Analytics allows you to track traffic sources, visitor count, on-site behavior, clicks, acquisition, conversions, and more.
It helps businesses answer key questions such as:
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How can I run effective advertising campaigns?
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Are my ads performing well?
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Is my website content engaging?
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Why aren’t users purchasing or visiting my site regularly?
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How can I improve user engagement on my website?
Key metrics include:
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Visitor growth or decline: new visitors, returning visitors
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Traffic sources: where your visitors are coming from—e.g., Google search, Facebook ads, etc.
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Access devices: which devices customers use to visit the site
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Visit times: when users access your site—useful for planning telesales or ad scheduling
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Bounce rate/time on site: how long users stay on a page; high bounce rates indicate a need to improve content
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Demographic analysis: what kind of people are visiting your site
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Conversion tracking: how many users take desired actions on your site
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2. Google Webmaster Tools (Google Search Consol)
Google Search Console – formerly known as Google Webmaster Tools – is an essential tool for website administrators and one of the top 3 must-have tools for SEO or site management on Google.
It’s like a doctor for your website, helping identify issues such as:
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Warnings about problematic pages or indexes
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Malware detection
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Suggestions for fixes
Key features include:
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Submit your website to Google: send sitemaps, check robots.txt, help index new pages faster
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Identify keywords and their rankings in search results
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Analyze organic search traffic in detail: clicks, impressions, CTR, positions
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Check backlinks (incoming links to your site)
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Geo-targeting for specific countries
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Improve user experience: suggest HTML improvements, enhance mobile speed, identify 404 errors, provide security alerts
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3. Google Pagespeed
Google PageSpeed is a module for Apache and NGINX – two popular web server applications – that optimizes code structure and data delivery methods to browsers to speed up websites. Using Google PageSpeed can significantly improve site performance, enhancing both user experience and loading speed.
Speed optimization includes:
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Fixing issues that affect loading time such as JavaScript, CSS, and images
Performance optimization includes:
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Avoiding plugins for content display
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Configuring viewports for proper screen display
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Optimizing content size for screen resolution
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Enhancing usability of buttons and links on the site
In summary, the importance of these tools in managing and optimizing a website is undeniable. Leverage these tools and data insights to grow your business successfully in the future.
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