Things to know before hiring a TikTok livestreamer
Hiring a TikTok livestreamer is a solution many individuals and businesses invest in to increase engagement on their TikTok channels or boost sales for their live sessions. However, don’t overlook the strategies when hiring a TikTok livestreamer to achieve your desired goals!
Why should you hire a TikTok livestreamer?
TikTok livestreaming is becoming a promising sales and brand promotion channel for those who know how to seize the opportunity. However, not everyone has the time to hone the skills needed to attract and persuade potential customers to convert during live sessions.
This is exactly why the service of hiring a TikTok livestreamer was created. The demand for hiring TikTok livestreamers has been growing rapidly. More and more individuals and businesses want to hire people to join their live sessions due to the great benefits these professionals bring, such as:
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1. Save Time on Preparation for Channel Owners
Behind the successful live sessions with huge sales, there is a lot of preparation, including live scripts, clothing for the host, and more. Hiring a TikTok livestreamer can save you significant time on these preparations.
The hired individual can collaborate with the business to gather information about the products, prepare an appropriate script, and you only need to approve it, ensuring the live session is professional and well-organized.
2. Increase Marketing Effectiveness for Products and Brands
In many cases, individuals and businesses selling products on TikTok hire TikTok livestreamers who are KOLs/KOCs. This allows them to leverage the popularity of the hired person, reaching more audiences and gaining trust in the product information provided.
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Hiring well-known TikTok livestreamers helps increase brand/product recognition. The more influential the livestreamer is within the community, the more credibility it brings to your product and brand. That’s why you see more big brands partnering with KOLs, celebrities, and others to organize large livestream events on e-commerce platforms like TikTok Shop.
You can hire a TikTok livestreamer to sell your products or feature your products on their personal channel, increasing your community influence and creating unique content for viewers.
3. Help Increase Sales Revenue
Increasing sales revenue is one of the biggest benefits of hiring a TikTok livestreamer. If you hire someone with excellent persuasion skills and quick problem-solving abilities, viewers will have a better impression of your product, making it easier for them to place orders, thus increasing profits.
Moreover, through unique sales imagery and clever phrases used by professional livestreamers, customers will remember your products and brand more, thus boosting the effectiveness of future marketing campaigns.
4. Quick and Flexible
Hiring a TikTok livestreamer can be done quickly and flexibly. You can find and hire livestreamers through forums, job sites, or companies specializing in providing livestreamers, with options for both short-term and long-term engagements.
The Process of Hiring a TikTok Livestreamer
Hiring a TikTok livestreamer offers many benefits for the business and marketing operations of channel owners. However, to find the right person, you need to do thorough research and follow the steps outlined below:
Steps for Hiring a TikTok Livestreamer:
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Define Your Goals: First, determine if you want to sell products, promote a brand, or attract traffic to your channel. This will help you identify the right person to hire. Do they just need to have strong sales skills, or do they need to be popular on TikTok?
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Market Research: Don’t forget to research your competitors. Find out how they are conducting livestreams, what characteristics their hired TikTok livestreamers have, and identify ideal candidates who fit your brand image and business industry.
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Choose a Reputable Livestream Provider: You can hire a TikTok livestreamer through online communities or find companies that specialize in providing experienced TikTok livestreamers. Compare prices, service packages, and find the best fit for your needs.
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Meet and Discuss with the Livestreamer: Discuss your live session goals, the products/services they will introduce, and share information about your brand and target audience. This helps them craft the best script to engage with customers.
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Sign a Contract: A contract is essential to protect the interests of both parties. If you plan to hire a TikTok livestreamer frequently, it’s best to draft a contract with clear terms regarding livestreaming time, costs, responsibilities, etc., to ensure mutual protection.
How much does it cost to hire a TikTok livestreamer?
Currently, the cost of hiring a TikTok livestreamer is not fixed. It can be paid as a fixed fee or through a percentage of sales. Generally, this cost is determined based on various factors, such as:
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Factors affecting the cost of hiring a TikTok livestreamer:
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Experience of the livestreamer: Typically, livestreamers with more experience and a proven track record of generating high revenue from previous live sessions will charge higher fees compared to those with less experience.
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Duration of the live session or number of products: The longer the live session and the more products showcased, the higher the fee you’ll need to pay for the livestreamer.
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Hiring method: If you hire individuals directly without contracts or intermediaries, it might cost less. However, this can come with risks related to cooperation policies, agreements, and work terms.
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Industry: Highly competitive industries, such as fashion, tend to have higher costs for hiring TikTok livestreamers compared to other sectors.
Here is a general cost reference for hiring a TikTok livestreamer:
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Basic Livestream: 300,000 – 1,000,000 VND/hour
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Intermediate Livestream: 1,000,000 – 2,000,000 VND/hour
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Advanced Livestream: 2,000,000 – 5,000,000 VND/hour
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KOL Livestream: 5,000,000 – 20,000,000 VND/hour (depending on the KOL’s popularity)
Additionally, some companies offer professional TikTok livestream packages with more favorable prices. Please note that these are only reference costs, and the actual price may vary depending on the agreements between both parties.
Important Considerations When Hiring a TikTok Livestreamer
For those with no prior experience hiring a TikTok livestreamer, you need to pay attention to the costs. These costs may include the rental fee, commission for each sale made, and other additional expenses such as advertising costs or content production fees.
Key considerations when hiring a TikTok livestreamer:
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Clarify fees: Make sure to clarify all costs upfront to avoid disputes later on during the collaboration. This includes agreeing on fees for the livestream session, commissions, and any other related costs.
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Content control risks: One potential risk when hiring a TikTok livestreamer is losing some control over the content they introduce. In rare cases, livestreamers might convey inaccurate information or fail to cover product details adequately. They could also engage in behavior that could harm your brand’s image.
Therefore, it is important to agree on the content to be presented during the live session, providing a list of topics and words to avoid in order to prevent negative reactions from the audience.
Overall, hiring a TikTok livestreamer requires careful planning and research. Take the time to study your competitors, understand the hiring costs, and develop a proper strategy to ensure a worthwhile investment in your business operations.
In summary, hiring a TikTok livestreamer is a new solution with the potential to bring good conversions if leveraged correctly. So, don’t hesitate to create a TikTok live plan today to boost the sales of your store or business!
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