What are the most widely used types of Facebook ads? What is Facebook click-to-web advertising? Learn about 12 Facebook ad formats in this article with Buybm365.
1. Carousel Ads
This is one of the newest and most effective Facebook ad formats. This unique feature allows you to showcase multiple products or services at once. These ads appear as a consecutive slideshow in users’ newsfeeds, both on desktop and mobile websites.
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What could be better than creating an ad campaign that conveys a cohesive concept and presents an overarching idea, rather than just focusing on a specific product or service?
For example, a real estate brokerage can take advantage of this ad format to offer users a more immersive experience. Instead of showing just an overview of a house, they can display images of the interior and exterior, the street where the property is located, and even visuals of their business.
Carousel Ads typically have the following requirements:
- High-quality images with dimensions of 600 × 600 pixels.
- An ad description of about 90 characters.
- A title of around 25 characters.
- A product or service description of approximately 30 characters.
Give this Facebook ad format a try! You’ll notice the difference and experience the effectiveness it brings to your business.
2. Dynamic Product Ads
When it comes to the most effective Facebook ad formats for driving customers back to your website, Dynamic Product Ads are a standout choice.
Dynamic Product Ads can be considered an enhanced version of Multi-Product Ads. If customers have viewed a product or added it to their cart but haven’t made a purchase, this ad format will display those specific products to them as they browse Facebook. Many global brands, such as Booking.com, use Dynamic Product Ads. Below are some key advantages of this Facebook ad format:
- High Personalization: Dynamic Product Ads offer exceptional personalization. While this ad format targets multiple customers simultaneously, the products displayed to each individual are tailored based on their behavior on your website.
- Achieve Multiple Goals:When setting up Dynamic Product Ads, you can target up to four different objectives:
- Users who viewed products but did not purchase.
- Users who added products to their cart but did not complete the checkout.
- Upselling products to increase order value.
- Cross-selling products to promote complementary items.
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Dynamic Product Ads have delivered remarkable results for many businesses. Numerous users of this ad format report outstanding outcomes. For example, Adphorus, a Facebook marketing partner representing major travel brands, revealed that their conversion rate tripled, and CPC costs decreased by up to 65% after implementing Dynamic Product Ads.
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What’s even more remarkable is that with Dynamic Product Ads, you don’t need to manually enter product names, descriptions, IDs, landing pages, or image URLs. Facebook will automatically gather this information and complete the ad setup for you.
Additionally, if a product is no longer in stock on your website, Facebook will automatically pause all ads related to that product, preventing customer frustration from seeing ads for unavailable items.
3. Feature Videos Ads
Typically, the “About” pages on Facebook that provide business information are static, containing just text and numbers. This is one of the reasons users may not feel motivated to visit your sales page.
Instead, using feature videos—such as product introductions, event videos, or a compilation of various video clips—can significantly enhance brand recognition. Like images, videos tend to capture more attention as users scroll through Facebook, making them a great way to engage your audience and build awareness of your business.
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On the other hand, Feature Videos are easy to rename, and once uploaded to Facebook, they can be shared on blogs, YouTube channels, or other websites and platforms.
4. Facebook Lead Ads – An Effective Facebook Advertising Format
If you’re looking to gather information or quickly survey customers, this is the ideal method.
Introduced in 2015, Facebook Lead Ads are different from many previous ad types. Users do not need to leave Facebook to fill out forms. When users click on the Call-To-Action, a form will appear directly on Facebook for them to enter their information, without redirecting them to a third-party page.
With this ad format, you can quickly collect email addresses from potential customers, and even other contact details. Using this information, you can easily set up customer care and consultation policies for both new and existing clients, encouraging them to visit your website.
Facebook Lead Ads is one of the most effective ad formats on Facebook.
What’s great about Facebook Lead Ads is that users don’t need to switch to a new link to fill out their information. They can easily and quickly enter their details directly on Facebook, making it much simpler and faster than traditional survey forms.
5. Abandoned Cart Ads
Did you know that 68.63% of people abandon their shopping carts when shopping on e-commerce websites? This means that for every 10 visitors who select products, nearly 7 of them leave without completing their purchase.
So, how can you persuade them to return to your website and complete the purchase? Sending an email? Unfortunately, statistics show that only 10% of customers who abandon their carts provide their email addresses, making this classic method nearly ineffective.
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Fortunately, you can run a personalized Facebook ad to address this issue. These ads typically offer incentives such as free shipping or 10% off to encourage customers to return to their cart and complete their purchase.
6. Event Responsive Ads
Among the various Facebook ad formats, Event Ads are highly effective for promoting brands and capturing user interest. When selling on Facebook, you can also use this approach to increase awareness of your Fanpage or website.
Why not use Event Responsive Ads to bring back your old customers for more shopping on your website? You can set up a dedicated Event page on Facebook or create a promotion section on your website, then run ads directing traffic to these pages.
Promotions are most effective when more people know about them, so take advantage of Facebook’s popularity to boost your online business profits.
7. Click to Web Facebook Ads – Domain Ads
Domain Ads are a type of website ad integrated with your Fanpage, directing customers to your website or specific page when they click the ad. This is one of the simplest ad formats on Facebook. Domain Ads typically consist of a headline, a short description, and a website link.
When users click on this type of ad, they are directly redirected to your website or Fanpage, rapidly increasing traffic and likes. Moreover, the ad format is displayed in three positions: the timeline, the right column, and on mobile, making it a popular choice for many. You can freely adjust the message and description to make the link more attractive to users. The cost you incur will be calculated on a cost-per-click (CPC) basis.
Disadvantage: Domain Ads are only shown in the right column, and they do not support mobile display.
Advantage: It is more cost-effective compared to other types of ads.
8. Click to Web Facebook Ads – Multi Products
Imagine you have 10 or more key products you want to boost sales for, but each ad can only include a single link. How many ads would you need to run to cover all your products? This is why Facebook introduced Multi Product Ads—ads that allow you to showcase multiple products at once.
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With this Facebook ad format, the effectiveness is doubled, as you can promote 5 different product images within a single sales message. Each image has its own title and description.
This makes it easier for customers to quickly find the products they are interested in. Additionally, this format allows you to remarket to customers who haven’t taken action on your Fanpage or website. By offering more options to your target audience, Multi-Product Ads can significantly boost your product and brand visibility, leading to higher sales revenue.
9. Page Likes Ads – A Popular Facebook Ad Format
Page Likes Ads are one of the most widely used Facebook ad formats. There are two ways to sell on Facebook:
- Use your personal page to market products.
- Create a Fanpage specifically for your business.
For those looking to sell long-term, build a solid system, and establish strong credibility, the second option is usually preferred. The first challenge they face is how to get more people to discover their Fanpage, and Facebook has introduced Page Likes Ads to help online store owners with this goal.
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This ad format includes a direct link to your Fanpage and a “Like Page” button, allowing users to easily click Like or visit your Fanpage to learn more.
Page Likes Ads are often used by newly created Fanpages to increase Likes and attract user interest before launching other marketing or sales campaigns. These ads appear on the timeline, in the right column, and on mobile, and the cost is based on the number of Likes received.
10. Page Post Engagement Ads
Page Post Engagement Ads are also a popular ad format on Facebook, designed to promote posts on your Fanpage. The primary goal is to increase engagement on your posts (Likes, Comments, Shares, Photo Views). Additionally, this format indirectly helps grow your fan base, which can improve conversion rates.
These ads are displayed across all three positions: timeline, right column, and mobile, and are charged based on the number of engagements (likes, comments, shares, etc.).
11. Offer Claim
This ad format is used to offer discount codes or special promotions to members on your Fanpage. With the Offer Ads on Facebook, promotional programs on your Fanpage require a minimum of 50 likes. The “Get Offer” button is included in the ad to encourage users to click and sign up for the promotion.
On the ad, Facebook displays the offer title, description, duration, the number of registrants, and the name of your Fanpage. This format helps drive engagement and conversion by enticing users to take advantage of your special deals.
In this ad format, there is both a link to the promotion page and a “Like Page” button, which indirectly increases the fan base for your Fanpage.
12. App Install Ads
This type of ad aims to increase the number of app installations on mobile devices (iOS, Android, etc.). When using this ad type, you should target the specific devices that your users are using, ensuring that the app you’re promoting is compatible with their device.
The ad image typically includes the Fanpage name, app name, and a call-to-action button (usually “Use App” or “Install Now”). When users click the ad, they are redirected to the app installation page for the app or game.
It’s important to note that this format has two variations, depending on whether the app is for mobile or desktop, and the display positions will differ accordingly. The cost is generally calculated on a CTC (Cost-Per-Click) or CPI (Cost-Per-Install) basis.
These are the 12 most commonly used Facebook ad formats today. If you’re running a small business and want to reach potential customers, consider choosing one of these ad types on Facebook. I’m sure you will succeed with one of these Facebook ad formats!
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