Running VIDEO ads on FACEBOOK effectively applies to all industries

HT Vũ Ngọc 10 Jan, 2025 Facebook Marketing

Running video ads on Facebook means running ad campaigns to promote products, services, and even your brand through high-quality videos with content designed to attract viewers.

Now, how can you make this effective? Let’s take a closer look at it!

I. Concept of running video ads on Facebook

Running video ads on Facebook refers to creating ad campaigns aimed at introducing your products, services, or brand through engaging videos. These videos are crafted with attention to quality and content that captivates and engages viewers.

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If you want to run video ads on Facebook, businesses can implement this type of ad within the Facebook Ads Manager or start by creating a post with the video you want to advertise on your fanpage, then follow the steps to ensure the video reaches a wider audience.

II. Effectiveness of Facebook video ads

Currently, this type of ad provides high effectiveness for businesses. Specifically:

Running video ads on Facebook can reach and engage customers not only on Facebook but also on other connected platforms like Instagram and Messenger.
Facebook video ads capture the attention of customers towards the products and services you are promoting.
They effectively convey the full message of the product or service in a smooth manner, allowing customers to easily grasp and understand the sales messages you want to convey.

III. Ad placement for video ads

Video ads on Facebook can be displayed across multiple platforms.

Currently, when running video ads on Facebook, you can choose the placement for your video ads across the following 4 platforms:

Facebook
Instagram
Audience Network
Messenger ads

IV. How to Run Facebook Video Ads from A to Z

1. Access Ads Manager

First, go to the link: Facebook.com/business
Log in using your personal Facebook account that manages the fan page you want to run ads for.
Click on the “Create Ad” button.

2. Create advertising campaigns

Choose Campaign Objective: Set the Video Views Objective
Name Your Video Ad Campaignk: Give your campaign a name (e.g., “Better Every Day,” “Product Launch,” etc.).
If you’re new to running ads, you can leave the default settings below as they are, and then click “Continue” to proceed to the next step.

3. Create an ad group

Ad group name: set according to your advertising campaign

Select your ad audience
For each Facebook video ad campaign, you will have your target audience, the people you want your ad to reach. You can make selections based on demographic factors such as: location, age, gender, and language.

Additionally, you can select your target audience based on their interests and behaviors.

Choose ad placement: In this section, you will select the placement where your video ad will appear on Facebook.

Here, you can tick the boxes for the placements you want to select or uncheck the unwanted ad placements.

4. Set the budget and schedule for the Facebook video ad campaign

Choose budget: Here, you can choose a daily budget or set a budget for the entire ad campaign.
Set schedule: You can select the start and end times for your ad campaign.

Then, click “Continue” to proceed to the ad creation interface.

5. Create Ad

Identification: In this section, you can choose the Facebook page that you will use for the advertisement.

You can run the ad using an existing video or create an ad with a completely new video.

When choosing to create a new ad: Click on the video you want to advertise, and format it according to the size specifications provided by Facebook. Then, add the content and the “Primary Text,” followed by selecting the “Add Website URL” box and entering the website link to be advertised, if available.

After completing all the steps above, you can review all the content you’ve set up in the previous steps and submit your Facebook video ad for approval by clicking the “Confirm” button to finish the ad creation process.

V. Video Ad Requirements on Facebook

Here are the video size guidelines for Facebook ads in 2021:

Optimal duration for ads: A maximum of 15 seconds
Best aspect ratio for video: 4:5

Sound used in Facebook video ads: Clear sound (Subtitles can be added)
Video formats: mp4, gif, mov

Video duration requirements for each placement:

Facebook: Up to 240 minutes

Online video: 5–15 seconds

Audience Network: 5–120 seconds

Instagram Stories: Up to 120 seconds

Instagram Feed: Up to 120 seconds

Video with a reward: 3–60 seconds

Video resolution: Minimum 600 pixels in width

Video file size: Up to 4GB

VI. How much budget is required for video ads?

For video ads, Facebook charges based on views. Each view is counted when a customer watches the video for more than 3 seconds.

The current cost per video view is approximately 30 – 150 VND per view. However, the cost of Facebook video ads depends on several factors, including:

The target audience you are aiming for
The level of engagement your video ad generates from users

Therefore, when using video ads, it is crucial to invest in video quality and carefully select the target audience for your campaign.

VII. Suitable topics for running Facebook Video Ads

Here are a few ideas for video content that are often highly effective on Facebook:

Product demo or feature introduction video: Focus on showcasing the product’s value, quality, and price to your target customers.
Business introduction video: This is a common theme on Facebook. For such content, it’s important to grab attention within the first 5 seconds with compelling storytelling.
Brand awareness campaign: This theme may not be suitable for the bottom of the funnel audience, but it’s great for expanding brand visibility.
Customer testimonials or product/service reviews: This type of content is highly effective at motivating purchases. If using this content type, consider targeting users who have visited your product page but haven’t completed the checkout process.

Product Manufacturing Process Video to Increase Product Credibility.

VIII. Optimizing Facebook Video Ads

1. Create an Impact in the First Few Seconds

In today’s fast-paced environment, users tend to skim through content quickly and often skip longer posts. Therefore, the first few seconds of your video are crucial. Those initial moments will determine whether the viewer will stay and watch the entire video. The average watch time on Facebook is 5.7 seconds.

You can apply the 5-second rule to make your video stand out by:

Introducing dramatic content or a compelling hook within the first 5 seconds to grab attention immediately.
Displaying the product or the brand’s message clearly in the first 5 seconds. The clearer the message, the more effective it will be.
Creating a memorable impression with engaging visuals, effects, and eye-catching graphics. When conveying information, you can use visuals, animations, and images instead of relying solely on text or voice.

2. Choose the Right Format for Facebook Video Ads.

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Carousel Video Ad Format: This format allows you to display multiple videos, images, and key information in a rotating manner on a single, continuous scroll. You can showcase up to 10 images or videos in a single campaign, and each image/video can have its own unique link.The Carousel format is ideal for highlighting various aspects of a product, telling a story in parts, or showcasing different products in a single ad.
Canvas Ad Format : This format enables the video to open up and expand to fill the entire screen of the viewer’s device.It offers an immersive and interactive experience, letting users engage with the content in a more engaging and dynamic way without leaving Facebook’s interface.This is especially useful for providing a more comprehensive, multimedia-rich experience (such as a combination of video, images, and text) for users.
Vertical or Square Video Format: These formats allow your video to take up more screen space, especially on mobile devices, where the majority of Facebook users interact..

3. Enable the feature to automatically play ads

Most videos on Facebook today auto-play as users scroll through their feed. This feature is highly effective in capturing attention and maximizing engagement. It helps attract users to stop scrolling and watch the content, which can significantly increase interaction rates.

4. Creating multiple target audience groups for better reach

The goal when running video ads on Facebook is to reach potential customers with high conversion rates. Targeting the right audience is crucial for a successful campaign. Therefore, you should select several relevant audience groups to ensure your video ad reaches the most relevant potential customers. This approach will help increase the effectiveness of your ad and make it more likely to engage the right people.

5. Encourage users to share your video ad

Facebook is currently the leading social network in the world in terms of user numbers. Therefore, interactions such as likes, shares, and comments significantly impact the credibility of your post. This is also crucial for the video ad to reach its full potential, as it will gain more shares from users. To achieve this, the video must be genuinely impressive and engaging, not only in the first 5 seconds but throughout the entire content.

6. Facebook video ads should be concise

The length of a video on Facebook is extremely important. After analyzing millions of videos, data shows that 80% of people tend to watch ads with a duration of less than 30 seconds. Therefore, to achieve better results with Facebook video ads, focus on the core idea and keep the ad duration under 30 seconds.

7. Use an engaging thumbnail image for your video

Using an engaging thumbnail image for the video is a very important factor. This helps spark curiosity and encourages viewers to click and watch. As a result, it can increase the number of views and interactions with the video:

a. Increase customer curiosity with the thumbnail image
Facebook allows users to select a random image of their choice. If you find that the available images don’t seem engaging enough, you can upload a custom image that sparks curiosity and aligns with the ad campaign’s message.

b. For the most effective campaign, choose a thumbnail that matches the video ratio
You should set the thumbnail image of your video to a ratio of 16:9 or 1:1 for square videos. Although Facebook has removed the 20% text restriction for images, it is still advisable to avoid using images with text covering more than 20% of the image. Ads with more than 20% text will still face display limitations, as Facebook tends to favor images that adhere to the 20% text rule.

Using video ads on Facebook is a smart strategy for marketers. However, to ensure the best results, it’s crucial to select the appropriate format for your campaign. Additionally, you can reach out to service providers who specialize in Facebook advertising to optimize both your budget and the ad’s effectiveness.

If you need the most reputable payment method and advertising account provider, you can message the fanpage buybm365.com-Ads to receive advice from HT Media. In addition, you can follow the articles. Latest articles related to our Digital Marketing.

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