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Landing pages are an excellent choice for showcasing your services and products to customers. They help enhance customer experience and boost your business’s purchase conversion rates. In the article below, we will introduce you to some beautiful sample landing pages across popular industries.
1. Common Types of Landing Page Content
Currently, there are two main types of landing page content that attract the most user interest:
1.1 Short-form Sales Landing Pages
Short-form sales landing pages are suitable for selling a specific product. They help customers make quick purchase decisions.
Content on short-form sales landing pages mainly focuses on images, videos, features, and product pricing—just enough to close the sale immediately. Additionally, the content can include elements to build trust, such as purchase policies, warranties, customer feedback, and certifications, in order to further boost the conversion rate.
See more: What is a Landing Page? A-to-Z Guide on Landing Pages in Marketing
1.2 Long-form Sales Landing Pages
Long-form sales landing pages are suitable for service sectors, high-value products, or products that require customers to gather extensive information before making a purchase decision. Content on long-form landing pages is designed in detail, providing comprehensive information to convince customers to buy.
Some typical content sections include: Introduction, Customer Benefits, Key Highlights, Detailed Information, Team, Customer Testimonials, Certifications & Commitments, Pricing Tables, Frequently Asked Questions (FAQs), Calls to Action (CTAs), Order Forms, and Footers.
2. A Collection of Beautiful Sample Landing Pages
2.1 Real Estate Landing Pages
Real estate is one of the most lucrative industries today, accompanied by fierce competition and high investment risks. As a result, real estate landing pages are becoming increasingly professional and meticulously designed. Some essential elements to invest in for real estate landing pages include: high-quality, sharp images paired with clear, detailed content to give viewers a comprehensive overview of projects and developments. These landing pages should also feature consulting tools and customer information forms to support clients 24/7.
2.2 Fashion Industry Landing Pages
For fashion-related landing pages, the focus is typically on striking images and promotional videos of the products. Given the wide range of styles and designs in this industry, there are plenty of creative options when creating a fashion landing page.
2.3 Spa and Beauty Industry Landing Pages
The spa and beauty industry is currently booming, so creating a landing page must align with consumer trends. The higher the quality of the landing page design and functionality, the better the potential for attracting and retaining customers.
Spa and beauty business owners need to constantly update their offerings with the latest beauty trends to captivate and maintain their customer base. Shop owners can take inspiration from popular trends in South Korea and other countries renowned for their beauty and wellness services.
2.4 Beautiful Food Industry Landing Page Samples
The food industry is very familiar to consumers and offers a wide range of landing page design options. The main goal of these pages remains to persuade customers to place orders. A key highlight—and the most important consideration—when designing a food landing page is to provide accurate, appealing, and convincing information.
2.5 Healthcare Landing Page Samples
Customers often seek similarly designed landing pages for services or products in the healthcare field. For a medical or healthcare landing page, simplicity is key—the simpler, the better. The page should feature concise descriptions of medical departments or specific healthcare services, information about doctors, patient care divisions, and nutritional programs for patients. These are the aspects users care most about when visiting a healthcare landing page.
2.6 Restaurant and Hotel Landing Page Samples
Restaurant and hotel landing pages serve as a strong marketing tool for businesses, helping to boost brand visibility and drive revenue growth. One major advantage is that these pages can be hosted on Google’s platform, optimizing the page’s quality scores for Google advertising campaigns.
To design an ideal restaurant or hotel landing page, it is essential to integrate features such as call buttons, interactive maps, contact forms, and email notifications when customers book services.
Landing pages are powerful tools that support the business activities of companies. We hope you will find suitable sample landing pages for your business. Wishing you great success!
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