Instructions for uploading product feeds to Google Merchant Center when running Google Shopping ads

Uploading Product Data to Google Merchant Center – This is the way to make product information appear on Google, so shoppers searching for related products can see these details when you run Google Shopping ads.

In today’s article, we will guide you step-by-step on how to upload your product feed to Merchant Center when running Shopping ads. This is the 3rd important step in the 6-step process of setting up a Google Shopping ad campaign:

Step 1: Create a Google Merchant Center account
Step 2: Verify Google Merchant Center with website ownership
Step 3: Create and upload the product feed
Step 4: Link Merchant Center and AdWords account
Step 5: Create a new Google Shopping Ads campaign
Step 6: Set up ad account settings

1. How can you upload product data to Google Merchant Center?

Currently, there are 4 ways you can send your product data to Google Merchant Center:

• Method 1: Import product data from a supported eCommerce platform. This method is very efficient and simple. All you need to do is directly contact your website platform provider to learn how to synchronize product information from your website to Merchant Center. However, this method is only applicable if you are using an eCommerce platform that supports this feature.

• Method 2: Add products directly in Merchant Center.

• Method 3: Upload product information in the feed format.

• Method 4: Send products via Google Content API.

As recommended by Google, unless you are already familiar with using the Content API, it is best to choose the first three methods for easier implementation.

Uploading the Product Feed to Merchant Center when Running Google Shopping Ads

Below, I will guide you through the steps of uploading the product feed to Merchant Center using the first method, specifically for websites using professional eCommerce platforms.

2. How to Upload Product Feed to Merchant Center when Running Google Shopping Ads

Step 1: Create a Feed in Merchant Center

Log into your Google Merchant Center account using your registered email. Then, on the Merchant Center homepage, click on “Products” > “Feeds” > Click the ‘+’ (blue button) to add a new feed.

Next, select the country and language you want your ads to be targeted to > Click “Continue”.

Here, I choose Vietnam and Vietnamese.

Step 2: Choose the Data Connection Method with Google Merchant Center

Give your feed a name and choose a method for connecting your website’s data to Google Merchant Center.

There are 5 methods to connect your data:

• Method 1: Upload via Google Sheets

• Method 2: Upload via Scheduled Fetch

• Method 3: Upload the feed

• Method 4: Scrape the website

• Method 5: Upload via Content API

In this step, I will use the “Scheduled Fetch” method in combination with the Google Products Feed app (only for websites using Sapo Web platform) to quickly and easily upload the product data from my website to Google Merchant Center.

Scheduled Fetch: In general, this is a file containing product data that automatically updates when products are updated on the website.

Next, enter your feed file name and set the fetch schedule (fetch frequency, fetch time, time zone setup).

Note: Choose your fetch schedule to match the frequency of stock updates. You should set it to daily for quicker processing.

Step 3: Provide the Feed File URL Stored on Your Website

On the admin page, under the Google Product Feed app installed on the website, copy the Feed URL from the Google Product Feed App and paste it into the “File URL” field on the Google Merchant Center management page.

The feed URL should not be password-protected, so leave it blank.

Click the “Create Feed” button to create your feed.

These are the basic steps to help you upload the product feed to Google Merchant Center when running Google Shopping ads quickly and easily. I hope you can successfully apply these tips to your upcoming Shopping Ads campaigns!

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