Increase your website’s SEO ranking with 15 super simple tips
SEO is a vital component of any online marketing strategy. However, many online sellers, business owners, and marketers often abandon their SEO plans due to various challenges and misconceptions. One of the most common myths is cost — that SEO is expensive and could cost tens or even hundreds of millions of VND for a full-scale, professional campaign.
But for online shops or businesses with limited budgets and resources, purchasing high-end SEO services is not always feasible. Fortunately, there are dozens, even hundreds of simple and budget-friendly strategies that can help improve your website’s SEO ranking. Let’s explore some of the most practical and widely used SEO tips below.
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1. Choose the Right Keywords
Keyword selection and optimization is one of the fundamental aspects of SEO, whether you’re doing it yourself or hiring a service. Rather than targeting high-volume keywords that are already dominated by large competitors, focus on optimizing long-tail keywords or niche-specific search terms.
These lower-volume keywords often attract more qualified leads and face less competition. Use free tools like Google Trends and Google Keyword Planner (within AdWords) to research keyword traffic and trends.
2. Eliminate Duplicate Content
Google Search Console will flag duplicate content found on your site. While these are technically content errors, addressing them is essential to ensure your website remains search-engine friendly and user-friendly. Always aim to create unique, value-driven content for each page.
3. Fix 404 Errors
404 errors occur when a page is not found — something users dislike and search engines penalize. Use Google Search Console to identify broken links and missing pages. Then, use 301 redirects where necessary to guide visitors to a working, relevant page instead.
4. Use Unique Title Tags for Every Page
Each page — from your homepage to individual articles — should have a unique title tag, ideally under 70 characters, that describes the page and includes your target keyword. While this may seem challenging at first, it becomes easier once you’ve selected your keyword set.
5. Write Meta Descriptions
Each page should also have a meta description, ideally under 160 characters, that offers a more detailed summary of the content. While meta descriptions don’t directly impact SEO rankings, they are crucial in boosting click-through rates (CTR) on search engine results pages (SERPs).
Make sure to audit your website and write engaging, distinctive meta descriptions for all pages that lack them.
6. Use SEO-Friendly URL Structures
URL structure is often overlooked by online store owners who manage their own SEO. A friendly URL should be readable and relevant to the content of the page. Avoid using special characters, which can make links hard to read and unfriendly to both users and search engines.
7. Regularly Update Your Blog
Providing frequent, valuable content is a major trend in SEO. Google regularly updates its algorithms to favor fresh, up-to-date content. So make sure to either publish new posts regularly or add updates to existing articles to stay relevant.
8. Use H1, H2, H3 Tags in Your Content
Logical structure and clear hierarchy in your content help both readers and search engines. Google can’t understand the context of your content if you don’t use heading tags like H1, H2, H3. Use these tags properly to indicate content sections and guide Google in understanding your article.
9. Add Internal Links
Linking related pages on your site improves the user experience and helps Google better understand your site structure. You can insert internal links manually or use automated tools to ensure related pages are connected logically.
10. Optimize Images
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Attractive, high-quality images are essential for both e-commerce and content websites. However, image optimization is often ignored. Make sure to include descriptive titles, ALT tags, captions, and relevant image file names that align with your content and keywords.
11. Integrate Social Media Interaction
Every blog post or product page should have social sharing buttons. While social signals may not directly affect rankings, they increase visibility and encourage more backlinks, which are beneficial for SEO.
12. Optimize Page Load Speed
Page speed is a major factor in SEO rankings. Start by compressing images, removing unnecessary plugins, and cleaning up unused or broken pages. A fast-loading website not only helps your rankings but improves the overall user experience.
13. Optimize for Mobile Devices
A significant portion of web traffic comes from mobile users. If your site is not responsive or optimized for mobile, you’re missing out on potential traffic and better rankings. Google prioritizes mobile-friendly websites in search results, especially on mobile devices.
14. Remove Toxic Backlinks
Use Google Search Console to download a list of your backlinks. Then, identify and disavow harmful links from low-quality or spammy sources. You can remove them manually or contact webmasters to request removal.
15. Content Marketing
You may have high-quality content, but are you promoting it? Dedicate time to distribute your content via social media, newsletters, or content-sharing platforms. This increases your visibility, traffic, and ultimately, your SEO rankings.
Each tip above, if implemented individually, may not make a big impact. However, when combined in a comprehensive and consistent SEO strategy, they can significantly improve your search rankings over time. Although building a strong SEO foundation requires time, effort, and patience, it is essential for long-term success and sustainability in online marketing.
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