How to find hot trending products on TikTok that anyone can do
Hot trend products on TikTok always allow sellers to earn huge profits in a short time. However, not everyone knows how to identify trending products on TikTok. In this article, we will explore how to find “super profitable” trending products!
What Are Hot Trend Products on TikTok?
Hot trend products on TikTok are items that are frequently searched for, widely discussed, and commonly appear on the For You Page. These products typically gain popularity for a limited time. Trending products often belong to categories such as fashion, technology, cosmetics, and household goods, making them accessible to a diverse range of users.
The key characteristics of trending products on TikTok include:
- Wide reach, fast spread, and strong viral effects
- Limited “hot” period – Since they follow trends, they only remain popular for a short time, making it difficult to sustain long-term sales.
- High sales volume, fast consumption, and high profitability
Why Do Trending Products on TikTok Generate High Profits?
To successfully identify trending products on TikTok, sellers must understand the platform and the reasons why these products gain popularity.
Young User Base
The majority of TikTok users fall within the 13-35 age group, making up over 80% of the platform’s total users. In particular, active shoppers on TikTok are typically between 16-23 years old, an age group that is highly engaged with trends and often creates viral content. Therefore, researching and understanding their interests is crucial for reaching a large customer base and leveraging trends for sales success.
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Low Competition & Affordable Advertising Costs
If you want your products to reach millions of users quickly, running ads is essential. Since TikTok is still a relatively new platform, fewer businesses have invested in it, leading to lower competition for ad placements. As a result, TikTok ads are considered a cost-effective way to reach a large audience while keeping advertising expenses low.
Effective Ways to Find Hot Trend Products on TikTok
From our experience in boosting sales for TikTok sellers, we have identified two highly effective methods to discover trending products:
- Manual methods, including research tools, tracking influencers, and analyzing trends.
- A more accessible approach using “Top Products” tracking tools.
4 Manual Methods for Finding Trending Products
Manual methods are simple and easy to execute, but they may not always be 100% accurate, as they rely on observation rather than concrete data. Below are some effective manual strategies:
- Check the “Discover” page for the latest trending topics.
- Follow KOLs (Key Opinion Leaders), KOCs (Key Opinion Consumers), influencers, and other sellers to see what products they are promoting.
- Use search tools to analyze product trends.
- Explore trending products on e-commerce platforms such as Douyin, Taobao, 1688, Shopee, and Lazada.
#1 Checking Trends on the “Discover” Page
The Explore tab is where the most popular videos, hashtags, and sounds are aggregated. You can easily identify trending products if multiple videos with similar content appear frequently. Additionally, take some time to read the comments to see which audience the product is attracting and whether it aligns with your TikTok channel’s target audience. Reading comments can help you better understand consumer needs and preferences.
#2 Follow KOL, KOC, and Influencer Channels
Following the channels of Key Opinion Leaders (KOLs), Key Opinion Consumers (KOCs), and influencers (content creators) is an extremely effective method. This helps you quickly identify products that are receiving a lot of attention and purchases. These individuals have the ability to turn an ordinary product into a trending item, creating demand among their followers. This is also a useful advertising strategy if you want to turn your product into a hot trend.
How to do it:
This method is very simple. First, search for relevant content creators by using industry-related hashtags. Identify potential KOLs and KOCs who engage with audiences in your business field.
Make a list of channels that specialize in reviewing or frequently promoting products. Then, compile data on products that appear repeatedly across different channels. The final step is to analyze why those products are trending and select the most suitable ones for your business.
Additionally, you can monitor the channels of stores selling the same type of products as yours. However, some stores hire KOLs, KOCs, and influencers to promote their products without directly posting the content themselves. This makes researching through content creators one of the easiest ways to catch trends.
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#3 Use Search Tools
The quickest way to find trending products in each industry is by using TikTok’s search tools. You can find trending products using two methods:
- Method 1: Standard search – Simply enter the industry name or the phrase “product” + “hot trend.”
- Method 2: Hashtag search – Enter relevant industry hashtags into the search bar. This will bring up videos containing those hashtags and related content.
#4 Find Trending Products on Other Platforms
Tracking stores on other e-commerce platforms such as Shopee, Lazada, Douyin, Taobao, and 1688 also provides opportunities to discover unique and potentially trending products. If you can’t follow current trends, you can instead target a specific audience and look for niche products that stand out.
Douyin (TikTok China) is an excellent source for identifying trending products in China that may significantly influence Vietnamese users, such as cosmetics and clothing. Alternatively, you can check out the “Trending – Shock Price” section on Shopee to explore products that are gaining significant attention on this e-commerce platform.
Using the Top Products Feature
What is Top Products?
Top Products is a new feature integrated into the TikTok Creative Center. It highlights trending and high-converting products, helping advertisers determine which items to promote. This feature also categorizes popular products with high conversion rates in specific regions or countries.
Users can now access a list of trending products through the Top Products dashboard, complete with detailed metrics and insights. Additionally, Top Products provides a selection of high-performing videos that advertise these products, simplifying the research and analysis process for advertisers.
As you can see, Top Products offers several benefits to businesses:
✅ Access comprehensive data on trending products on TikTok with just a few simple steps.
✅ Easily analyze product performance using key metrics such as CTR (Click-Through Rate), CVR (Conversion Rate), and CPA (Cost Per Acquisition). Advanced filtering allows for better product research across different regions.
✅ View real-life ad examples showcasing trending products. At the bottom of the page, Top Products displays related videos, helping advertisers gather fresh ideas and update their campaigns quickly.
How to Use Top Products
Here’s a step-by-step guide to finding trending products on TikTok using Top Products!
1️⃣ Click on Top Products in the top navigation bar of TikTok Creative Center.
2️⃣ Log in to TikTok Creative Center by clicking the Log in button in the upper-right corner. If you are not logged in, you will only see limited results in Top Products.
3️⃣ Filter your search by Region, Category, and Time Frame—your selections will be saved for future visits.
4️⃣ Toggle between Subcategory View and Product-Level View by clicking the title in the first column.
5️⃣ Sort trending products by clicking the arrows next to any metric to arrange them based on different performance indicators.
6️⃣ Click Details to access in-depth insights on product performance trends, audience details, and related videos.
7️⃣ On the Details page, click Performance Analysis to compare trends over time. You can select up to two metrics and analyze their trends on the chart for the chosen period.
8️⃣ Scroll below the chart to view related advertisements for the product.
9️⃣ To learn more about the Age Range and Related Interests of potential buyers, click on Audience Insights on the “Detail” page.
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Conclusion
Knowing how to find hot trending products on TikTok is the key to making quick and easy profits. We hope the methods shared in this article help you discover the most in-demand products on TikTok today. Now, with this knowledge and confidence, you’re ready to start your journey as a successful seller!
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