Your Facebook Business Ad Account Was Running Smoothly but Suddenly Got Restricted for No Clear Reason?

Don’t worry too much! You’re not alone—many advertisers face this issue, and the good news is that it can be resolved. In this article, I’ll provide you with a detailed guide and essential tips to appeal a restricted or disabled ad account with the highest success rate. This is also the latest update for 2025.

1. Why Is Your Ad Account Restricted?

Facebook frequently updates its policies in ways that are often confusing—even to themselves. Sometimes, a policy is enforced for a while and then quietly removed. Because of this, advertisers frequently find themselves unintentionally violating Facebook’s rules. If you’ve been in the advertising game long enough, you’ve probably noticed that almost every year, there are one or two months when a wave of accounts and fan pages get hit with restrictions or bans. If not handled properly, your account could be permanently disabled.

Here are some common reasons why Facebook might disable your ad account:

• Violation of Advertising Policies: Your ads may contain sensitive images, inappropriate language, or copyrighted content that violates Facebook’s guidelines.
• Providing Inaccurate Information: If your business, product, or service details are misleading, incomplete, or incorrect, Facebook may flag your account.
• Unusual Activity: Sudden and drastic budget increases, frequent changes to account details, or the use of automated tools for ad interactions can trigger Facebook’s security measures.
• Payment Issues: If your payment method fails or encounters processing issues, Facebook may disable your ad account.
• User Reports: If multiple users report your ads as spam or inappropriate, Facebook will review and potentially disable your account.

Note: These are just some of the most common reasons. There are many other factors that could lead to your ad account being restricted or disabled.

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2. Steps to Appeal a Restricted Ad Account

Step 1: Click the “Request a Review” Button

Find and select the business ad account you want to appeal, then click the “Request a Review” button.

Step 2: Complete the CAPTCHA Verification

Facebook will ask you to verify that you are not a bot by completing simple tasks, such as:

• Check the verification box: Click on the checkbox that says “I’m not a robot.”
• Image verification: Facebook may display a series of images and ask you to select those that match a specific criterion (e.g., “Select all images with cars”).

Step 3: Verify Your Phone Number

This is the most crucial step in the appeal process. Facebook will require you to provide a phone number to receive a verification code. Here’s a key tip for 2025:

Use a Personal, Active Phone Number

• This should be a number that you currently use and can receive SMS messages or calls from Facebook.
• It will also be the contact number Facebook uses if there are any future issues with your account.
• If you don’t have a personal number, you can borrow one from a family member or friend who is not using it for Facebook ads.

Avoid Using Virtual or Unverified Numbers

• Most virtual numbers can only be rented once, and you may not be able to use the same number again later. If Facebook requires future verification, you could lose access to your account.
• Using an unverified or rented number also poses security and privacy risks.

After entering your phone number, click “Continue” to have Facebook send a verification code via SMS.

Step 4: Enter the Verification Code

After receiving the SMS code from Facebook, enter it into the required field and click “Confirm.”

Step 5: Wait for Facebook’s Review

With Facebook’s latest updates, appeals for restricted Business Managers (BM) often get processed immediately. However, in some cases, you may need to wait for a manual review. Be patient, as this process usually takes 24-48 hours.

While Waiting, You Can:

• Review your ads to ensure they comply with Facebook’s policies.
• Update your account information if necessary.
• Contact Facebook support if you have any questions.
• Set up additional ad accounts so you have a backup if one gets restricted.

• ….

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3. Tips to Increase the Success Rate of Your BM Appeal

1. Provide Accurate and Honest Information

Facebook values transparency and authenticity. Ensure that all the information you provide during the appeal process is accurate and reflects your actual business details. This includes:

• Personal information (name, phone number, email).
• Business details (website, tax information, company name).
• Ad content (make sure it follows Facebook’s guidelines).

2. Review Facebook’s Advertising Policies

Before submitting your appeal, take some time to read and understand Facebook’s latest advertising policies. This helps you:

• Identify any potential policy violations.
• Adjust your ad content accordingly before resubmitting.

3. Track Your Appeal Progress

• After submitting your request, regularly check the Facebook Support page or your email for updates.
• If your appeal takes too long, consider reaching out to Facebook Support for further clarification.

Note: There is no 100% guarantee of success, but if you follow the steps carefully and provide complete information, the chances of your account being reinstated are very high.

4. Conclusion

Having your Facebook Business Ad Account disabled can significantly impact your business. However, by following the detailed guide and additional tips I’ve shared, you can successfully appeal and restore your account’s advertising privileges.

Remember, the success of your appeal depends on various factors, including the severity of the violation. However, if you have not violated any policies, follow the correct procedure, and provide complete information, your chances of getting your account reinstated are very high.

Wishing you success and great results in your Facebook advertising journey!

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