The most important thing that most SEOs noticed is that Google has mentioned the E-A-T guidelines, which stand for Expertise, Authoritativeness, and Trustworthiness, in the update.
“Our system automatically displays content in Google Discover and it is taken from websites with many web pages that demonstrate expertise, authority, and trustworthiness (E-A-T).”
“Those looking to improve their E-A-T can consider some of the same questions we have encouraged website owners to consider for search engines.”
“Although Search and Discover are different, the general principles for E-A-T apply to the content within them in a similar manner.”
More Optimization Recommendations
Google has also updated its guidelines for publishers on how to use proper article titles, allow high-quality large images, and provide timely and engaging content.
How to Get Your Content to Appear on Google Discover
Google’s new guidelines suggest focusing on the following elements:
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Have page titles that capture the essence of the content, but avoid clickbait.
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Avoid tactics that artificially boost engagement using misleading or exaggerated details in preview content (headlines, excerpts, images).
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Avoid manipulative tactics to attract attention using sensational, curiosity-driven, or outrage-inducing content.
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Provide timely or urgent content, tell a good story, or offer unique insights.
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Include clear dates, content, author information, publication details, and company information to build trust and transparency with visitors.
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Include high-quality, engaging images in your content, especially large images that are more likely to drive traffic from Google Discover. Large images should have a minimum width of 1200px and be enabled with maximum image preview mode.
Why Should We Care?
Google Discover can help content publishers drive significant website traffic. However, it can also be an unpredictable source of traffic.
Make sure you familiarize yourself with Google’s help guidelines, and hopefully, your website can benefit from the traffic through Google Discover.
