Facebook Video Marketing: 5 Tips to Create Engaging Video Content
Key Tips to Create Engaging Video
Marketing Content on Facebook
1. Choose the Right Type of Video Marketing Content for Facebook
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The first thing you need to know is that not all types of content are suitable for your audience. There are many categories of videos you should experiment with on Facebook. Here are some suggestions:
1.1 User-Generated Content (UGC)
Have you ever thought that your customers could be the ones providing videos for you? This type of video offers numerous benefits with almost no downsides:
- Videos become more authentic as they are filmed by real users.
- They provide social proof for your potential customers because they see actual users.
- Videos created and shared by customers generate free “word-of-mouth” marketing.
1.2 Product Demonstration
Product demonstration videos don’t necessarily have to follow the style of a traditional commercial. Think about why you might hesitate when choosing between online products. Is it because you can’t see the actual product? Can’t hold it in your hands? Or can’t tell if it’s of good quality?
Creating a product video that addresses common questions your audience might have will significantly increase your chances of conversion.
1.3 Tutorials
Tutorials are usually more suitable for audiences further down the sales funnel. However, they can be crucial for certain businesses. Have you just launched a new product or service? Are people unfamiliar with it? Tutorial videos are the perfect marketing tool in this situation.
Showcase how your solution works and how it will make a difference in the lives of your audience.
1.4 Live Videos
Live videos have a tremendous impact on user engagement. Especially for small to medium accounts (up to 50,000 followers), live sessions generate double the engagement on Facebook compared to pre-recorded videos.
Live video helps your audience get to know your brand better as they interact with you in real-time.
In a world dominated by heavy content consumption, where businesses compete fiercely for user attention, many customers tend to trust brands with a human touch. This is one of the incredible benefits that live video marketing offers.
2. Ensure Your Videos Perform Well on All Mobile Devices
It’s clear that we’re living in a multi-device world. And chances are, your videos today have been viewed on at least two different devices.
When creating video marketing content for Facebook, you should keep the following design tips in mind to optimize the audience experience:
2.1 Create Vertical Videos
- 65% of Facebook video views come from mobile devices.
- Smartphone users hold their phones vertically 94% of the time.
Based on this data, approximately 61% of all videos viewed on Facebook are likely in vertical mode. Using this format for your Facebook videos will improve engagement with your followers.
Take advantage of the screen space and provide your customers with a full-screen experience on the device they prefer.
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2.2 Short Captions Tend to Perform Better
How long should captions for Facebook video marketing be? This is one of the most frequently asked questions by social media marketers.
There’s no one-size-fits-all answer. However, real-world studies suggest that short captions of about 10 words have a higher chance of boosting engagement for Facebook videos.
Additionally, creating subtitles is equally important. On Facebook, more than 8 billion videos are viewed daily. However, the majority of these videos are watched without sound.
You can be certain that captions will make your videos more accessible. When crafted carefully with a clear message, captions can significantly enhance the effectiveness of your Facebook video marketing campaigns.
2.3 Experiment with Videos Lasting 2-5 Minutes
Think back to the Facebook videos you’ve watched recently, excluding live streams. The optimal video length seems to be around 2-5 minutes.
In the past, short videos were preferred on Facebook. Now, it seems that users appreciate and engage more with slightly longer videos. This is because audiences receive more in-depth and comprehensive information.
Today’s communication world is about the customer, not the brand. Providing added value is something the community expects from brands.
3. Capture the Viewer’s Attention in the Introduction
We’re all trying to capture the attention of customers. The first 4-6 seconds of a video are crucial. The introduction or opening of the video needs to grab attention and be interesting enough to make someone stop and watch. Here are some ideas to experiment with:
- Ask an important question
- Address a common problem
- Show something surprising
- Use humor or entertainment
It’s not necessary to make a groundbreaking introduction, but a video becomes captivating when it breaks through the monotony of the Facebook News Feed. This is a key factor for success in social media video marketing.
4. Create Videos for All Stages of the Funnel
The number one reason customers love videos on Facebook is because they provide a quick and easy way to digest useful information.
However, as a marketer, you know that each customer will be at a different stage in the marketing funnel. They will resonate with the same message in different ways depending on their stage.
That’s why you should produce videos tailored for each stage of the funnel. For someone in the decision-making phase, you need to provide different information compared to someone in the awareness stage.
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5. Add a Clear Call to Action (CTA)
One of the most useful features of Facebook videos is that you can add a Call to Action (CTA) button. CTAs come in several formats, including:
- Sign Up
- Buy Now
- Watch Video
- Learn More
The CTA button is essential because it helps drive traffic to your landing page. By combining video marketing with the right CTA, you’ll maximize the effectiveness of your Facebook marketing efforts. And the results won’t take long to show.
Conclusion
Video content consumption is on the rise. This could be the perfect time to invest your efforts and budget into creating a Facebook Video Marketing strategy.
Fortunately, using video on Facebook—the dominant social media platform—will not only help you grow your business but also allow you to engage with a larger audience. This will help you drive more traffic to your website. Best of luck!
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