Facebook Image Sizes to Remember When Selling

When selling on Facebook, you need to know the standard Facebook image sizes when uploading photos. Each image type on Facebook has its own standard size, such as fan page cover photos, Facebook ad images, and more—each following specific guidelines. In this article, we will provide you with all the essential Facebook image dimensions, so don’t miss out!

Facebook offers a variety of image categories, and each type has different size requirements. If the images you upload match the recommended dimensions, they will be displayed in the best possible quality.

1. Facebook Page Cover Photo Size

The cover photo is the large banner image at the top of your timeline. For optimal page loading speed, Facebook recommends uploading a cover photo with dimensions of 851 pixels in width and 315 pixels in height, in sRGB JPG format with a file size under 100KB. For cover photos containing text and logos, using a PNG format with the same dimensions (851×315 pixels) will display better.

For personal profiles on mobile devices, the cover photo size is 640 x 360 pixels.

For fan pages, the cover photo dimensions are 851×315 pixels on desktops and 828×315 pixels on mobile devices.

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2. Facebook Event Photo Size

You can use a header image with standard dimensions of 828×315 pixels; however, Facebook often resizes it to 784×295 pixels.

For event photos displayed in the newsfeed:

• Width: 1200px
• Height: 628px

For upcoming events:

• Width: 150px
• Height: 100px

3. Facebook Group Cover Photo Size

The cover photo for a Facebook group differs from personal profiles. The standard size is:

• Width: 1640px
• Height: 856px

4. Application Icon Size on Timeline

These are the application icons displayed on your fan page when configured. If the image size exceeds the standard dimensions, Facebook will automatically adjust it to:

• Width: 111px
• Height: 74px

Maximum accepted file size: 5MB

5. Application Favicon Size

The small icon displayed to the left of the news feed, representing the applications you use, has dimensions of:

• Width: 16px
• Height: 16px

6. Milestone Event Photo Size

For milestone events like company founding dates or significant occurrences, the illustrative image for the first post on the timeline should have standard dimensions of:

• Width: 843 pixels
• Height: 403 pixels

7. Facebook Profile Picture Size

The ideal size for a profile picture is 180 x 180 pixels. On desktops, it displays at 160 x 160 pixels, and on mobile devices at 128 x 128 pixels.

The profile picture appears next to your name in comments and posts on the timeline with dimensions of:

• Width: 32px
• Height: 32px

Choose an image that remains clear and visually appealing even at smaller sizes. For brands, using a logo is recommended.

8. App Center Cover Photo Size

The cover photo for the App Center page has dimensions of:

• Width: 800px
• Height: 150px

9. App Center Icon Size

This icon represents the App Center. Note: The representative icon will overlay a portion of the App Center’s cover photo (similar to how the profile picture overlaps a corner of the cover photo on the timeline).

• Width: 16px
• Height: 16px

Square icon in the detail page:

• Width: 1024px
• Height: 1024px

10. App Center Web Banner Size

This image appears on the left side of the App Center. The banner dimensions are:

• Width: 155px
• Height: 100px

Displayed in the “Your Games” section on Facebook:

• Width: 1200px
• Height: 627px

Homepage featured by editors (used only when selected):

• Width: 1848px
• Height: 628px

MDPI (for phones with a resolution of 240 x 480px):

• Width: 136px
• Height: 88px

HDPI (for phones with a resolution of 480 x 800px):

• Width: 204px
• Height: 136px

11. Screenshot Image Sizes on Facebook App Center

These are the standard sizes for screenshots on Facebook App Center:

• Width: 320px to 2048px
• Height: 320px to 2048px

12. Facebook Mobile App Image Size for Newsfeed

The most suitable image size:

• Width: 1200px
• Height: 628px

13. Facebook Ad Image Sizes

For advertising images, there are multiple sizes to optimize performance:

• Single image ad: 2048 x 2048 px
• 4-image horizontal format: 1 large image (900 x 603 px), 3 small images (900 x 900 px each)
• 4-image vertical format: 1 large image (598 x 900 px), 3 small images (900 x 900 px each)
• 4-image square format: 4 images (900 x 900 px each)

Read more: Tips for optimizing Facebook ads and advertising experience.

14. Pinned Post Image Size

This is the largest image size available (even in albums or slideshows).

• Width: 960px
• Height: 720px

15. Facebook Canvas Ad Image Size

Facebook Canvas Ads are a great advertising format with these considerations:

• Image size:

  • Width: 1200px
  • Height: 628px

• Ad content limits:

  • Header: 25 characters
  • Body text: 90 characters
  • Link description: 30 characters (Image text should not exceed 20% of the image area)

16. Facebook Carousel Ad Image Size

The Facebook Carousel Ad format allows you to use 3-5 images with links in a single ad, directing users to a specific page on your website.

For this ad format, square images are recommended:

• Width: 600px

• Height: 600px

Content limits:

• Header: 40 characters
• Body text: 90 characters
• Link description: 20 characters
• Image text should not exceed 20% of the image area, or the ad’s reach will be significantly reduced.

Read more: Summary of the 12 Latest Facebook Advertising Formats

17. Resizing Images Effectively

To resize images without negatively affecting their quality, professional photographer Trevor Dayley recommends using Lightroom, Photoshop, or BlogStomp.

Resizing Facebook Post Images with Lightroom

In Lightroom, follow these steps:

• Go to the settings section under “Image Sizing.”
• Select “Resize to Fit.”
• Click the dropdown menu and choose “Long Edge.”
• Enter 2048 in the box and ensure the pixel option is selected.
• Click “Save” to save your settings, then export the image by clicking “Add” in the lower-left corner. This allows you to reuse the same settings for future images.

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Resizing Facebook Ad Images with Photoshop

In Photoshop, the quickest way to resize an image is as follows:

• Go to the top menu bar and click on “Image”.
• Select “Image Size” from the dropdown menu.

• Make sure the “Constrain Proportions” box is checked. This ensures that when you change the height of the image, the width is adjusted accordingly.

• Then, select 720 px, 960 px, or 2048 px for your image width.
• Click “OK” to confirm the settings.Thay đổi kích thước ảnh bài post Facebook bằng BlogStomp

For BlogStomp, Dayley also provided specific steps:

• Click on the dropdown menu at the bottom and select “Edit (or create) your Styles”.
• When setting up, simply choose 2048 px for the image width.
• Save the image with a new name.

If you don’t have any of the image resizing programs mentioned above, Pic Resize is a free and simple online tool for cropping, resizing, and even adding special effects to any image you want.

Each type of Facebook image has its own specific dimensions. Whether you are a regular Facebook user or a digital marketer, you need to be aware of the correct sizes—such as Fanpage cover photo size, Facebook ad image size, and event image size—to avoid distortion and ensure the best visual quality.

Aside from optimizing image sizes, when posting anything on Facebook, make sure it is engaging and relevant to your audience. Low-quality or inappropriate content can easily get lost in the endless stream of updates. When sharing an image, ensure that it has the right dimensions and is visually appealing enough to capture attention, spark interest, and encourage sharing.

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