Benefits of Google advertising for businesses

We can easily recognize the benefits of Google advertising. 81% of internet users use online search engines. According to another statistic, Google Search holds 89% of the market share, far ahead of other competitors like Bing, Yahoo, Ask, etc. It is clear that Google plays a very important role for businesses in digital technology activities in general and marketing activities in particular.

98% of Vietnamese people use the internet to search for information online about products and services before making a purchasing decision. Surely among them, there are potential customers of yours, who are searching for solutions to their problems, and you are selling those solutions. Will you seize this opportunity or will you leave this vast customer base to your competitors? The choice is yours.

Google Ads is a service that allows you to create and run ads quickly and easily on Google’s search page and Google’s advertising network. Regardless of your budget, you will only pay when someone clicks on your ad. Google Ads is currently the most effective online advertising tool. Below are some of the most noticeable benefits for businesses that are using Google advertising.

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1. Reach the right customers at the right time

By focusing on Google search ads, you can reach customers at the exact moment they are searching for what you offer.

Instead of traditional marketing or advertising, where you push products, services, or brands to an unwilling audience, you are displaying your ads to people who want what you are offering.

Traditional methods may reach a targeted audience. But with Google Ads, your ads are providing your solution to the right people in need.

Intent makes a big difference. Anyone searching on Google with the terms you’ve chosen is likely looking for information, transactions, products, or services at the exact moment your ad is shown. This means they are more likely to visit your website, convert, or make a purchase.

2. Get results fast

Optimizing your website for search engines can take time to show results. While SEO is essential for any business growing online, Google Ads will help you get results faster. As soon as your ads are live, your business will appear at the top of search results for the keywords you’re bidding on. This is one of the major benefits of Google Ads that is considered superior to SEO.

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3. Separate from organic SEO

With SEO, there’s no guarantee that you will rank first for certain terms if they are competitive, and even then, it may take time to show up if you’ve done everything right. But once again, it all depends on the terms. With PPC (Pay-Per-Click), if you have the budget for a specific term, you can secure the top position.

For many small businesses, it’s impossible to surpass the big players in the industry for specific terms. With Google Ads, it’s a level playing field that allows you to claim the #1 spot. You can get your ad to the top, even if you can’t surpass your competitors with SEO.

If your budget is limited, you can focus on key terms to bid on, ensuring you get the best results for your money.

4. Target only the people you want

With search ads, you only need to target the phrases your audience is most likely to search for. Instead of targeting vague or broad keywords, you can precisely target the phrases that people searching for your product or service will use.

You can also choose to display ads at specific times, in certain locations, on certain devices, and more.

If you choose display ads, you can show ads where your audience is online.

5. Measure and Optimize

Everything you do with Google Ads is measurable. This means you can easily track and optimize your campaigns. With Google Ads, you can easily see conversions, costs, clicks, visits, and much more.

It’s simple to see which campaigns are performing well and where to allocate your budget. The real skill comes in optimizing campaigns to ensure top performance.

Data-driven marketing is essential for any business looking to run serious digital marketing campaigns, and Google Ads is a data-driven marketing channel. One of the main benefits of Google Ads over traditional marketing methods is that you can easily measure your efforts hourly or daily without incurring extra costs for each check.

6. Suitable for any budget

As mentioned, Google Ads is suitable for businesses with any budget.

Whether you want to spend hundreds, thousands, or even tens of thousands, you can spend as much as you like.

You can set limits for your overall account and individual campaigns to ensure you don’t exceed your budget.

And since everything is measurable, you can optimize your campaigns to generate the best ROI. This means you can spend more in the future where you’re getting the best ROI.

7. Beat your competitors

Google Ads allows you to compete directly with your competitors—if they’re advertising for the same terms and in the same location.

If they’re advertising, you can learn from them and uncover any gaps in their marketing.

With competitor analysis and specific tools, you can identify the keywords that generate business for them and use them for your own profit.

You can look at the ads your competitors are using and see how you can improve them.

If you achieve a higher click-through rate than your competitors, you can improve your quality score and pay less for your clicks—this helps improve your campaigns’ ROI.

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8. Brand awareness

Targeting terms related to your industry, product, or service helps get your brand out there.

If you choose not to target extremely specific terms, targeting broader terms can ensure your brand name shows up for anyone searching for terms related to your industry. This helps establish your brand as a basic, go-to option that they might choose later.

9. Remarketing

One of the benefits of Google Ads is remarketing. This is especially useful.

When someone has been on your website, you can target your ads to those people again.

Why would you do this? They’ve been to your site and clearly showed some interest in what you offer. But perhaps they didn’t convert or make a purchase right there and then. Why should that be the end of it?

You can track them across the web with your ads. It’s not intrusive, but it reinforces your brand and reminds them to return to your site and finish what they started. You can do this on Google’s Display Network or through Google Search.

This is important because they’ve clearly shown interest—and if your ad keeps appearing in front of them, the likelihood they will return is much higher. You need to act while their need is still fresh, and your product or service is still something they are thinking about.

Google Ads offers numerous benefits for businesses of all sizes and plays a vital role in digital marketing.

Whatever you’re trying to achieve, both in digital marketing and overall business growth, there’s no doubt that Google Ads can play an important role in helping you reach your goals.

If you need the most reputable payment method and advertising account provider, you can message the fanpage buybm365.com-Ads to receive advice from HT Media. In addition, you can follow the articles. Latest articles related to our Digital Marketing.