Basic SEO Guide: Essential Elements for Successful Web SEO

The importance of SEO for a website is something most people already understand. However, how to actually do SEO effectively is a different story. The following article will guide you on how to optimize your website for SEO and how to achieve successful results.

1. Optimize Title Tags and Meta Descriptions

The SEO Title and Meta Description are the two elements that appear on Google’s search results page. Therefore, you need to ensure both elements meet two key requirements: Attractiveness (to increase Click-Through Rate – CTR) and SEO compliance (to improve ranking).

On every content page, you can customize the SEO Title, Meta Description, and even preview how it will appear on Google.

Note:

• The ideal length for an SEO title is 50–60 characters and should include the primary keyword.

• Similarly, the meta description should contain both primary and secondary keywords. Although some search results may display three lines of text, it’s safer to keep it under 155 characters to convey your message clearly.

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SEO optimization is available for all types of pages, including:

• Category Pages

• Product Pages

• News Pages

• Blog Posts

• Landing Pages

2. Optimize Product Descriptions

While the SEO Title and Meta Description are crucial for product pages, the product description itself heavily impacts your website’s ranking.

Since the title and meta description have character limits, the product description is where you can naturally include long-tail or niche keywords. Some key points to consider when optimizing product pages:

• Include primary and secondary keywords within the first 100 characters.

• Add long-tail keywords naturally throughout the content.

Product descriptions are not only for Google to read—they play a direct role in persuading users to make a purchase. So, aside from including keywords, make sure your content is engaging and compelling.

3. Optimize Image SEO

Many users search for product images on Google before making a purchase. Optimizing your images for SEO can significantly increase your chances of making a sale.

To optimize your images effectively, make sure of the following:

• Use high-quality, relevant images based on the keyword.

• Original photos are best to avoid duplication.

• Use friendly URLs: Image filenames should start with the target keyword, use hyphens instead of spaces, and be in non-accented Vietnamese.
  Example: ao-phong-nam-cong-so

• Alt tag: This serves as alternative text if the image fails to load, and helps search engines understand the image content.

  • Optimization tip: Clearly describe what’s shown in the image and include a keyword.

Example Alt tag:

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<img src=”ao-phong-nu.gif” alt=”áo phông nữ cổ tròn tay dài màu trắng”>
Image size: Depending on your content and field, try to keep image file size under 100 KB.

Image caption: This is a short description displayed below the image. Captions should be written in Vietnamese with accents, separated by spaces, and italicized.

Admins can do all of this easily via the website dashboard. We also support submitting image sitemaps to Google Webmaster Tools and separate domain paths for images to improve load time and security.

4. Avoid Duplicate Content

Duplicate content is one of the biggest SEO nightmares—even though it’s quite common when navigation isn’t done properly, causing multiple links to lead to the same page. Thankfully, there’s a reliable solution: using the Canonical tag.

The Canonical tag helps prevent duplicate content issues and tells search engines which version of a page is the original.

The canonical tag is usually included by default. But if it’s accidentally deleted, you can manually reinsert it in your site’s admin panel:
Go to Website > Themes > Actions > Edit HTML/CSS, open the theme.bwt file in the Layouts folder, and paste the following line before the closing </head> tag:

5. Encourage Product Reviews

Encouraging customers to leave reviews has two major benefits:

• It creates fresh and unique content for search engines to crawl.

• According to a study by ZenDesk, 90% of customers say positive reviews influence their purchasing decisions.

6. Optimize Content Pages

Creating high-quality content is one of the best ways to help search engines understand your site. Content can take many forms: text, images, videos, slides, ebooks, etc.—but must be unique. Key pages to optimize include:

• Product Pages

• About Us Page

• Mission Statement

• FAQ Page

• Shipping & Return Policy

• Privacy Policy

• Terms & Conditions

• News & Blog Pages

You should also add internal links on content pages—this is very helpful for SEO.

Example: If you write a blog post, you can include a link to a related user guide.

Link tip: Use anchor text that includes relevant keywords, like “how to choose clothing sizes” instead of vague phrases like “click here” or “this link.”
This helps both users and search engines better understand the destination page’s content.

Website Content Writing Tips:

• Headlines: Make them catchy to draw reader attention.

• Keywords: Use relevant keywords to increase website traffic.

• Links: Connect to related content to boost ranking.

• Quality Content: Ensure your content is valuable and original.

• Regular Updates: Keep content fresh. Enable comments under blog posts to allow user interaction—Google sees comments as fresh content too.

In your admin panel, go to Website > Blog > Comment Management to approve, delete, or mark user comments as spam.

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This guide covers the fundamentals of SEO and essential optimization steps that every website—no matter the platform—should follow.
If you’re using one of our hundreds of high-quality eCommerce website templates, now’s the time to put these tips into practice. Or sign up for a 15-day free trial to experience all the powerful features we offer.

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