Basic knowledge of Google Search Ads
WHAT IS GOOGLE SEARCH ADS?
According to Google’s definition, Google Search Ads are advertisements that appear alongside organic search results when customers search for keywords related to the products and services you offer.
Simply put, when a customer needs to purchase a product, their first behavior is usually to search for information about that product — more specifically, they will go to Google and search for keywords related to what they are interested in. At this point, Google Search Ads help display your products in the customer’s search results, right at the top priority positions.
Example: When a customer searches for “essential oil diffuser,” the products that pay for ads will appear in prime, highly visible positions in the search results.
Additionally, AIM also has an article guiding you on how to create a Google account for those who have never run ads before. Feel free to check it out!
WHY SHOULD YOU CHOOSE GOOGLE SEARCH ADS?
If you’re still unsure about investing in this type of advertising, let the following reasons convince you:
HIGH CONVERSION RATE
This is one of the strongest and most notable advantages of Google Search Ads. The customers targeted by Search Ads already have a need to purchase your type of product — they are actively searching and ready to spend. This means you don’t need to invest additional time or costs to find and convince potential customers. Your main task is simply to persuade them to choose your product over competitors’.
EASY TO MEASURE EFFECTIVENESS
Measuring ad effectiveness is easy and accurate. Instead of relying on third-party measurement tools, Google provides its own comprehensive system such as Google Analytics, Google Tag Manager, etc. These tools offer you detailed and rich data, with over 50 reports covering every aspect of your Google Ads activities, making performance tracking simple and fast.
FAST AD DELIVERY TIME
It doesn’t take long from the moment you successfully create a campaign to when it goes live — usually within 24 hours at most. This quick turnaround is particularly suitable for short-term or urgent campaigns.
HOW TO BUILD AN EFFECTIVE GOOGLE SEARCH ADS CAMPAIGN
Here’s the step-by-step process to create an effective campaign and secure those valuable clicks from customers:
STEP 1: CREATE A DETAILED BRIEF ABOUT YOUR PRODUCT/SERVICE
Start by sitting down and writing out detailed characteristics of your product/service. This helps you accurately understand your offering and gather enough information to brainstorm relevant keyword groups that potential customers might search for.
STEP 2: IDENTIFY THE KEYWORDS YOU WANT TO TARGET
Keywords are critical to the success of your Google Search Ads campaign. Targeting the right keywords (those with a high purchase intent) can significantly reduce your ad costs.
Based on the product/service characteristics noted earlier, find keyword groups that align with them or keywords that your potential customers might use on Google to find businesses like yours.
There are many ways to find potential keyword groups, but the simplest method is to apply the A-I-D-A model during keyword research.
STEP 3: PREPARE THE AD CONTENT
The second crucial factor for a successful campaign is having an attractive ad copy. While accurate keyword targeting helps you reach potential customers, an engaging ad will pull them into your website instead of a competitor’s.
Write in a realistic, concise, and captivating manner, always based on your product/service characteristics from Step 1.
STEP 4: OPTIMIZE YOUR SALES WEBSITE (LANDING PAGE)
Remember that Google Search Ads only help bring potential customers to your site. Whether they choose to buy or leave depends on your website’s quality. Therefore, ensure your landing page is top-notch: clear and complete content, eye-catching images, user-friendly and practical interface, etc.
The above are the basic and fundamental knowledge points about Google Search Ads, which we hope will give you an accurate perspective on this highly popular advertising format.
In addition to Search Ads, Google offers other highly effective ad types like Display Ads and Video Ads.
If you need the most reputable payment method and advertising account provider, you can message the fanpage buybm365.com-Ads to receive advice from HT Media. In addition, you can follow the articles. Latest articles related to our Digital Marketing.
