6 myths you must know when running Google Adwords ads

Google Adwords advertising is a fairly familiar concept to businesses in Vietnam. However, many people, even after using this advertising channel for a long time, still make some of the following basic mistakes…

1. Not hiring qualified personnel for Google Adwords

Many people think that running Adwords simply means spending money to buy keywords and inserting links — so simple that they can do it themselves without having to spend extra money on hiring someone. This mindset is completely wrong. If you do not thoroughly understand this tool, you’ll just end up burning money without achieving any real results. To select the most effective keywords, you need research, detailed analysis, and a clear understanding of the relationship between keywords – ad copy – landing page in order to minimize costs and maximize performance.

See more products: Buy advertising accounts

2. Using cheap Google Adwords advertising services

A common mistake among Vietnamese users is being drawn to cheap prices, sacrificing effectiveness for a small saving. With Google Adwords, don’t judge a service provider solely based on price; instead, evaluate them based on the value they offer. A good Adwords campaign must include keyword-specific ad copy and full features like map display, extended URLs, additional links, contact info, and a high appearance rate in VIP positions. It’s better to spend a bit more for results that are worth it, rather than being tempted by cheap offers and getting poor outcomes.

3. Mistakes in choosing keywords for Google Adwords campaigns

Keywords are the key element that determines the success or failure of an ad campaign, so they are always a top priority for service providers. Choosing the wrong keywords can cause your Google Adwords campaign to underperform and waste your advertising budget.

Some believe that general keywords are best because they cover a wide market. But in reality, these often aren’t effective — especially for small businesses. Although general keywords may have high daily search volumes and help your ad appear more frequently, your main goal is to sell products.

Using broad keywords makes your ads appear everywhere, attracting clicks from people who are just curious and have no real intention of buying. Since Google charges per click, this means higher costs without real returns.

Example: If your business sells Samsung phones, don’t just use the keyword “Samsung,” as users typing that might be looking for washing machines, TVs, or just general brand info. Instead of using “bracelet for sale,” try “cheap bracelet for sale.”

Tip: Professional companies like Bizweb have dedicated consulting teams to help clients select effective keywords. You should spend time learning and listening to their suggestions to run a more successful ad campaign.

4. Confusing “Google Adwords” with “SEO”

Many first-time users can’t distinguish between Google Adwords ads and organic search results, which often leads to misunderstandings with agencies.

On a search engine results page, when using Google Ads, your website or page will appear in the sponsored links section (usually on the right-hand side or above the organic results, highlighted). Meanwhile, websites that appear at the top of the results naturally do so thanks to many factors — primarily through SEO (Search Engine Optimization).

So, a website can reach the top either through SEO or Google Adwords ads — but they are two separate strategies.

5. Leaving Everything to the Google Adwords Advertising Agency

When you hire a third party to run Google Adwords for you, they are simply acting on your behalf. However, running a successful Google Adwords campaign requires a harmonious collaboration between the agency and the business, because no one understands the products or services better than the business itself.

A common mistake among businesses is to delegate everything to the service provider, letting them do whatever they want as long as there’s an ad campaign and your site appears on top. While this might bring results, they might not align with your original goals. Therefore, you should monitor the advertising process, provide the necessary information and objectives, and then evaluate the results to make adjustments as needed.

The advertising agency’s role is to consult, implement the campaign, and attract users, while the business must supply comprehensive information, modify content, and monitor the process. It’s an ongoing interaction to ensure the highest quality and lay the groundwork for a successful ad campaign.

See more products: Buy advertising accounts

6. Demanding to Have the Business Name in the Title

Some businesses think that including their name in the title will help promote their brand and bring them closer to customers. However, this is not a good idea. Imagine a person searching online—they may not even know who you are among thousands of results. Your name might just flash by and then disappear from their mind.

Furthermore, putting the business name in the title limits the effectiveness of the ad because the number of characters allowed is always restricted. Therefore, focus on the primary benefits of the product or service your business offers, any special promotions, low prices, and other advantages the product brings.

Running a successful Google Adwords campaign requires users to have a certain level of knowledge about the platform. Don’t just “follow instructions blindly.” Treat the consulting agency as a partner, share your challenges, and respond to their suggestions, as sometimes these could be the best solutions for your business.

If you need the most reputable payment method and advertising account provider, you can message the fanpage buybm365.com-Ads to receive advice from HT Media. In addition, you can follow the articles. Latest articles related to our Digital Marketing.