6 Mistakes of newbies when running Google Adwords ads themselves

Running Google AdWords Ads by Yourself: A Method of Online Advertising with Many Benefits

What are the benefits of running Google AdWords ads yourself?

Currently, running Google AdWords ads yourself offers businesses many benefits such as:

• Proactivity: You can create and manage your own advertising budget on Google and other websites affiliated with Google’s ad network.

• Cost savings when hiring agencies.

• Easily define goals to increase traffic and revenue.

• Reduce the risk of exposing company data.

Mistakes When Running Google Ads by Yourself – Have You Recognized Them?

When running Google AdWords ads, especially for individuals or businesses with little experience, there are common mistakes that can easily be made:

Mistake 1: Choosing the wrong type of keyword for running Google AdWords ads

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First, advertisers need to distinguish between the three types of keywords in this platform:

• Broad Match Keyword: This type allows your ad to appear when users don’t necessarily enter the exact keyword you’re targeting.

• Phrase Match Keyword: Ads only appear when users type the exact order of the keyword phrase.

• Exact Match Keyword: Ads appear only when the user enters 100% of the exact target keyword.

Mistake 2: Not using negative keywords

A major advertising mistake when starting with Google Ads is not using negative keywords.

By using negative keywords, you can exclude irrelevant keywords that don’t match your product or service. Negative keywords help reduce costs and improve the ROI (return on investment) for your campaigns.

Many Google Ads professionals overlook the importance of adding negative keywords and wonder why their ads don’t lead to conversions.

In fact, adding these keywords will improve your Google Ads quality score.

Mistake 3: Incorrect landing page – The landing page lacks contact information

The landing page is the page users are directed to when they click on your ad. It can also be the homepage of your website.

However, it’s best to set your landing page as the one most relevant to the content of your ad.

In particular, adding contact information to the landing page is crucial. Don’t forget this step when running ads yourself.

Mistake 4: Not segmenting by geographic location

Identifying geographic areas is important in ad campaigns. Selecting specific customer locations helps your Google Ads display more effectively and reach the right people who need your product or service.

This will increase conversion rates and help reduce your Google AdWords advertising costs for areas that are too distant.

Mistake 5: Not reflecting your brand while running ads

Incorporating your brand name into your ads is very important, as brand building is a growing trend.

When customers know who you are and where the ad is coming from, they will feel more confident contacting you and making a purchase.

Therefore, invest in this aspect when running SEO or ads to save costs significantly.

Mistake 6: Not understanding PPC ads when running Google AdWords ads

PPC (Pay Per Click) advertising can be quite expensive.

The profitability of a business is equal to its revenue minus the costs. If the cost is too high, it will be impossible to make a profit.

So, it’s important to calculate and use conversion tools from the “Tools and Analysis” option to track and find the best solution to reduce costs.

Tips for Running Google AdWords Ads by Yourself

As you can see, you will only succeed in running Google AdWords ads by yourself if you avoid the mistakes above. Additionally, this depends on many factors, which is why self-running ads often don’t succeed.

Therefore, be sure to hire experienced ad personnel or work with reputable individuals or agencies. Once you see results and conversions, running your own ads is not too late.

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Conclusion

Above are the benefits of running Google AdWords ads by yourself and the mistakes you may encounter. Learn and develop the best strategy for running ads tailored to your business.

If you need the most reputable payment method and advertising account provider, you can message the fanpage buybm365.com-Ads to receive advice from HT Media. In addition, you can follow the articles. Latest articles related to our Digital Marketing.