4 mistakes not allowed when running Google Adwords advertising

With the explosive growth of the internet today, the trend of online advertising is increasingly developing. Any business, store, or agency offering a particular service or product will choose an online advertising method to increase traffic and generate revenue. Among the current online advertising methods, Google AdWords stands out as a form of advertising that offers numerous advantages, helping to quickly boost website traffic with cost-effective and flexible strategies.

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However, simply running Google AdWords does not guarantee good results if you don’t have a proper strategy. Many businesses today spend a large amount of money on Google AdWords without achieving high efficiency because they haven’t followed the necessary steps before launching the campaign. In this article, Bizweb will share with you the most common mistakes when running Google AdWords, helping you avoid unnecessary errors to create a more successful Google Ads campaign.

Misjudging the Popularity and Relevance of Keywords

While finding and evaluating suitable keywords is supported by many available tools like Google Keywords Tool, Keyword Discovery, and Google Keyword Planner, many businesses today create keywords based on intuition and biased predictions. As a result, the keywords generated during the campaign may not be the best for their service. This leads to highly competitive keywords with high cost-per-click (CPC) but no practical results for the business.

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Running Google AdWords is similar to SEO, and if the keywords you choose are incorrect, it can lead to the failure of the entire campaign. Those with less experience often choose broad keywords that don’t highlight the unique aspects of the products or services they offer. Therefore, the process of analyzing and selecting keywords is very important, and it requires using available tools, combined with real-world insights (offered products, competitors, etc.) to find the most appropriate keywords. Consulting experts from agencies or Google partners is also essential as they can provide the best suggestions and guidance.

Search Keywords Not Included in Ad Content

Just like product descriptions, the ad content is crucial as it directly impacts the effectiveness of each click. If your ad content does not mention the search keywords, you will spend a high cost per click without reaching customers. The customer will quickly leave and search for your competitors. A simple example is if you are advertising your SEO service, but your ad content talks about offering affordable website design, it’s like “bait and switch,” which is misleading.

Neglecting Website Content

For a successful Google AdWords campaign, three factors must be ensured:

• Advertising cost

• Quality of the ad content

• Quality of the landing page content

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Thus, even if your advertising budget is limited, having a good website and landing page can compensate for investments that are not up to par. Additionally, when you have a website with quality content, customers will trust you more, and if they find something valuable, they will likely return to visit your website again. On the other hand, if the content quality is poor, you are simply wasting money on Google AdWords without achieving the desired results.

Failing to Regularly Review Your Keyword List

User trends are constantly changing and not fixed. Therefore, the keywords they search for also change periodically. By understanding this trend, you need to regularly check your keyword list to ensure you’re not missing any important terms or those that are more commonly used and have higher search volume. Reviewing your keyword list doesn’t take much time, but it can yield the best results while saving you unnecessary investment.

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