3 simple steps to pay off Facebook advertising debt
Facebook Ad Debt (also known as Facebook Billing Threshold) is the amount that advertisers need to pay when due. When your debt to Facebook accumulates excessively, it means your account may gradually face delivery restrictions or even be locked if the overdue balance continues. Let’s explore how to check and pay your Facebook ad debt.
Facebook Ad Billing Thresholds
The Facebook billing threshold is the maximum credit limit when you use Facebook’s postpaid advertising service. This threshold is the amount Facebook allows you to “owe” each time you run ads.
The more trustworthy your ad account is, the higher your billing threshold. That is, Facebook allows you to “owe” more. Initially, the threshold is quite low. After each successful billing cycle, Facebook will increase your account’s credibility, which means the billing threshold will rise accordingly.
Here is a summary table of all the Facebook billing thresholds in Vietnam for your reference:
| Threshold Level | Threshold Amount (VND) |
|---|---|
| 1 | 47,000 |
| 2 | 70,000 |
| 3 | 110,000 |
| 4 | 160,000 |
| 5 | 230,000 |
| 6 | 340,000 |
| 7 | 550,000 |
| 8 | 750,000 |
| 9 | 1,100,000 |
| 10 | 1,750,000 |
| 11 | 2,800,000 |
| 12 | 4,000,000 |
| 13 | 5,500,000 |
| 14 | 9,000,000 |
| 15 | 14,000,000 |
| 16 | 20,000,000 |
The maximum spending threshold under Facebook’s system is currently 20,000,000 VND. If you want to increase this limit further, you should proactively contact Facebook’s support team for guidance and approval. You can also learn more about Facebook billing thresholds [here].
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When Are You Considered to Owe Facebook Ad Money?
You are considered to owe Facebook ad money when the amount spent on your ad account reaches the billing threshold or at the end of a billing cycle. Specifically, you are considered to owe ad money in the following cases:
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Reaching the billing threshold: When your ad spending reaches the preset threshold (e.g., 1,100,000 VND), Facebook will charge your payment method and notify your account immediately.
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End of the billing cycle: If your spending hasn’t reached the threshold but the billing cycle ends (typically at the end of the month), Facebook will charge the amount you’ve spent during that cycle.
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Payment method declined: If your payment method is declined and Facebook doesn’t receive payment, the spent amount becomes debt. Common reasons include frozen cards, expired cards, or insufficient funds.
Why You Must Pay Facebook Ad Debt on Time
Failing to pay your Facebook ad debt on time significantly affects the trust level of your ad account. Specifically, the consequences of unpaid Facebook ad debt include:
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Suspension of ad campaigns: Facebook may temporarily or permanently stop all your campaigns. This severely affects your ad performance and customer reach, especially if your campaign was running successfully. For businesses, this can disrupt operations on the Facebook platform.
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Reduced account credibility: The lower your account’s credibility, the lower the billing threshold Facebook will allow. This limits your ad distribution capabilities.
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Additional penalties and interest fees: Facebook may charge late fees or interest on the overdue balance, increasing your total payment amount.
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Lower credit score with banks: For advertisers using credit cards, late Facebook payments may hurt your credit score, affecting future loan or credit approvals.
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Worsened relationship with Facebook: In other words, overdue ad accounts may get flagged by Facebook, which can impact campaign setup and delivery capabilities.
How to Pay Facebook Ad Debt
Understanding the importance and consequences of unpaid ad debt, it’s essential to track your ad spending and make timely payments. Here’s how to set up and pay your Facebook ad debt:
1. Choose a Facebook-Accepted Payment Method
Facebook accepts various payment methods to facilitate advertisers:
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Credit/Debit Cards: All major cards like Visa, MasterCard, and American Express are accepted. This is a popular choice for easy setup and effective cost control.
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Bank Account: You can directly use your bank account for payments. Make sure your bank is supported by Facebook.
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PayPal: A widely accepted and secure international payment method available in Vietnam.
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Facebook Ad Credits: If your account has good credibility, Facebook may grant you ad credits as promotional bonuses. These can be used to pay for campaigns.
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Mobile Payment: Available in some countries, this lets you pay through mobile service providers.
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Digital Wallets: Options like Apple Pay or Google Wallet may be accepted depending on your region.
2. Set Up Your Payment Method in Facebook
After choosing a suitable method, add it to your Facebook ad account as follows:
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Step 1: Log in to Facebook Ads Manager.
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Step 2: Go to “Payment Settings”.
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Step 3: Click “Add Payment Method”.
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Step 4: Select your desired method and enter the required information.
Once the information is submitted, Facebook will immediately notify you whether your payment method is accepted.
3. Choose Between Automatic or Manual Payment Methods
Depending on the characteristics, benefits, and your preferences, you can choose between automatic or manual payment methods. Below is a comparison table between these two options for your reference and to help you make the right choice:
| Criteria | Automatic Payment | Manual Payment |
|---|---|---|
| Features | Automatic deduction: Facebook will automatically deduct money when the payment threshold is reached or at the end of the payment cycle. | Prepayment: You need to load money into your ad account before running the campaign. |
| Convenience: No need to closely monitor the spending, Facebook will automatically charge. | Spending control: You can only spend within the preloaded amount. | |
| Gradual payment threshold increase: When payments are made on time, the payment threshold may increase. This allows you to spend more before needing to pay. | No payment threshold: You manage the funds in your account and add more when necessary. | |
| Benefits | Continuous ad campaigns: No worries about ads being interrupted due to forgotten payments. | Better budget control: You only spend within the loaded amount, avoiding overspending. |
| Time-saving: No need to manually make payments each time. | Easy management: You can easily track and manage expenses for specific campaigns. | |
| When to Choose | When you want convenience and continuity in your ad campaigns. | When you have a limited ad budget or need tight control over your spending. |
| When you have a stable advertising budget and can predict monthly spending. | When you want to avoid automatic deductions from your bank account or credit card. |
Important Notes When Adding Facebook Payment Methods
Although Facebook supports various payment methods, to ensure timely payments and avoid overdue debt on your account, advertisers need to keep in mind the following points:
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Check your country: The available payment methods may differ depending on your country of registration for the Facebook account. In Vietnam, the accepted methods include: credit or debit cards, Momo e-wallet, VNPay, or advertising credit.
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Security: Ensure that you enter your payment information in a secure environment to protect your financial details.
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Regularly update information: If your payment information changes, update it promptly to avoid ad disruptions. Also, check periodically to avoid issues with your bank or installed card.
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Use the correct payment method: Ensure that the payment process runs smoothly and your ongoing campaigns are not interrupted.
Frequently Asked Questions
To ensure you fully understand the information presented in this article, we have compiled a list of frequently asked questions. You can refer to them during your advertising operations.
How to check the outstanding ad balance on your account?
There are 3 ways for advertisers to easily check the outstanding balance on their ad account:
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Access Facebook Ads Manager: In the Billing section, you can easily see the amount your ad account owes to Facebook.
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Check email notifications: Facebook often sends email notifications when there’s an outstanding balance or when payment is due. However, this method may not work if your spending hasn’t reached the debt threshold or it’s not yet time for payment.
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Contact Facebook Ads Help Center: If the above two methods don’t work, you can proactively contact Facebook support for assistance in checking.
When should you pay the outstanding Facebook ad balance?
You need to pay the outstanding Facebook ad balance in the following cases: when the account reaches the payment threshold, when the payment cycle ends, when the account owner pauses or ends a campaign, when the payment method is declined, or when Facebook requests payment.
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What to do if payment for the outstanding balance fails?
Paying for the outstanding balance is a responsibility for the account owner when using Facebook’s advertising service. Failure to pay on time will severely affect the ad account.
What should you do if your payment for the outstanding balance fails? The first thing to do is check your payment information to ensure the updated payment method is entered. If everything is verified but you still cannot make the payment, you should contact the bank that issued the card immediately.
Additionally, Facebook’s payment system sometimes experiences errors. Check the Facebook for Business Help Center or Facebook Ads Status page for updates on the system status.
As a final measure, if everything seems in order but payment still fails, contact Facebook and request support.
What happens if you fail to pay and run ads without payment?
This will cause significant consequences, not only for your ad account but also for your entire campaign and the brand you’ve built. The specific impacts are discussed in the section on why timely payment is necessary.
Facebook’s warning levels range from low to high: first, your ad campaign may be paused, then your ad account may be suspended, and at the highest level, your ad account could be permanently locked.
Conclusion
When using Facebook’s postpaid advertising service, advertisers need to fulfill their payment obligations on time when they reach the payment threshold. You should regularly check your inbox for payment billing messages from Facebook to ensure timely payments.
The payment threshold will increase as your account’s trust level rises, meaning you pay on time and the correct amount. Facebook will take strict actions if you intentionally fail to pay, including permanently locking your ad account.
This article has explained the concept of Facebook payment thresholds, how to check and pay the outstanding balance on time. Timely payment will help increase your account’s threshold and make it easier to optimize costs when using Facebook’s advertising services.
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