What is TikTok Top Feed Ads? Why should you use Top Feed?
Top Feed: A New Solution to Optimize Reach and Frequency Ads on TikTok. Are you looking for a way to maximize ad reach and visibility on TikTok? Top Feed Ads might be the perfect solution for you! So, what exactly is TikTok Top Feed advertising, and should you use it? Let’s find out in this article.
What Is TikTok Top Feed Advertising?
Top Feed is a setting that optimizes ad placement for Reach and Frequency (R&F) campaigns. In R&F campaigns, advertisers have two placement options:
- Standard distribution, where ads appear naturally within the content feed.
- Top Feed, where ads are prioritized at the top of the “For You” page when users open the TikTok app.
With Top Feed Ads, your video appears at the first position on the “For You” page, ensuring immediate visibility. However, to use R&F campaigns and the Top Feed placement, you must have a TikTok Agency ad account provided by authorized TikTok partners like buybm365.
When Should You Use TikTok Top Feed Ads?
There are two main situations where Top Feed Ads are highly effective:
Rapid Brand Awareness Growth
Your Top Feed ad will be the first thing TikTok users see when they open the app. This makes Top Feed Ads the ideal choice for:
✅ Launching a new brand or product and introducing it quickly to the market.
✅ Creating a viral buzz and capturing user attention within a short time.
📌 Example Use Cases:
- A fashion brand launching a new collection and aiming to build brand awareness.
- A tech company introducing a new gadget and wanting to generate excitement.
Large Advertising Budget
If you have a generous marketing budget and want to maximize immediate campaign impact, Top Feed Ads are the way to go.
However, if your budget is limited or you aim for long-term brand growth, you might consider alternative TikTok ad formats.
See more products: Buy advertising accounts
Why Choose TikTok Top Feed Ads?
Since Top Feed Ads appear at the first position on users’ “For You” page, they offer several benefits for businesses:
Effective Target Audience Reach
- Premium placement ensures instant user attention.
- Higher engagement rates from Gen Z and Millennials, TikTok’s core audience.
Increased Brand Awareness
- Your brand is introduced directly to users, creating a lasting impression.
- Stronger brand recall and better customer acquisition potential.
Boosted Engagement & Conversions
- Engaging video formats encourage interaction.
- Users are more likely to watch, like, comment, share, and take action.
Optimized Ad Performance
- Advanced targeting options based on interests, behaviors, and demographics.
- Supports various campaign goals: Reach, Frequency, Conversions, etc.
- Provides detailed analytics to track campaign performance.
Key Consideration: Top Feed Ads are highly effective but come at a higher cost than other ad formats. Businesses should align their campaign goals and budget before choosing this ad type.
>>> Read more: How much does TikTok advertising cost? Is it worth the investment?
Top Feed Ad Specifications
Before launching a Top Feed campaign, make sure your ad meets the following TikTok requirements:
| Specification | Details |
|---|---|
| Aspect Ratio | 9:16, 1:1, or 16:9 |
| Resolution | 540×960px, 640×640px, or 960×540px |
| File Format | .mp4, .mov, .mpeg, .3gp, .avi |
| Video Length | 5–60 seconds (TikTok recommends videos under 15 seconds for better performance) |
| File Size | Under 500MB |
| Profile Image | Aspect Ratio: 1:1 File Format: .jpg, .jpeg, .png Max File Size: 50KB |
How to Set Up a TikTok Top Feed Ad
To run a Top Feed campaign, follow these steps in TikTok Ads Manager using an agency ad account:
Step 1: Create a New Ad Campaign
Go to the Dashboard and click “Create an Ad” to start a new campaign.
Step 2: Change the Buying Type
In the campaign settings, switch the default auction-based buying method to Reach and Frequency and select your campaign objective.
Step 3: Select Top Feed Placement
- In the Ad Group level, fill in the required details.
- Under Placement Settings, select “Top Feed” instead of standard feed placement.
- Complete the remaining ad setup as usual and launch the campaign.
See more products: Buy advertising accounts
Conclusion
TikTok Top Feed Ads allow brands to prioritize ad placement at the top of users’ “For You” feed, significantly enhancing visibility, engagement, and brand recall. This ad format is ideal for brands with a larger budget looking to maximize impact in a short time.
Before choosing Top Feed Ads, businesses should evaluate campaign goals, budget, and target audience to ensure the best return on investment
If you need the most reputable payment method and advertising account provider, you can message the fanpage buybm365.com-Ads to receive advice from HT Media. In addition, you can follow the articles. Latest articles related to our Digital Marketing.
