What is Tiktok Seller? How to effectively manage business on Tiktok Seller?
TikTok Seller is an app designed for sellers who want to leverage the potential of the TikTok platform to grow their business and sell products online. So, what is TikTok Seller? How can it be used effectively? Let’s find out in the article below!
1. What is TikTok Seller?
TikTok Seller (TikTok Seller Center) is a platform that supports sellers on TikTok in managing their stores. This app offers features such as order management, promotional programs, and business activity analysis.
The goal of TikTok Seller Center is to facilitate sellers in advertising their products on TikTok and attracting customers to buy directly on the platform. The increasing involvement of influencers in TikTok Seller has made the sales activities more vibrant and developed.
Benefits of using TikTok Seller Center:
- Powerful marketing tools such as TikTok Ads, Affiliate Marketing, and various promotional vouchers for store owners:
- TikTok Ads: Run ads to reach the right target customers for your store.
- Affiliate Marketing: KOLs/KOCs promote products, significantly boosting sales.
- Attractive vouchers and promotions: Help sellers create discount codes, free shipping offers to attract shoppers.
- Order management process becomes easier: Sync with shipping units, detailed reports of revenue and profit to help sellers optimize their business strategies.
- AI Integration: Helps analyze trends and consumer behavior to optimize content and product images for sellers.
See more products: Buy advertising accounts
2. Guide to register and log into TikTok Seller account
Registration requirements:
Anyone can open an account on TikTok Shop as long as they meet the following conditions:
For brands/merchants:
- Have a legal entity in Vietnam.
- The products registered for sale must belong to categories allowed to be sold on TikTok Shop according to Vietnamese law. Currently, a specific list of these categories has not been announced, and TikTok will update this information to users as soon as possible.
For creators:
- Must be 18 years or older.
- Must have a TikTok account with at least 10,000 followers.
How to register for TikTok Seller:
Here are 8 simple steps to help you register for TikTok Seller:
- Step 1: Go to the official TikTok Shop Seller Center page.
- Step 2: Fill in the required information, including phone number/email and password > “Register.” Alternatively, you can register using your TikTok account by clicking the “Register with TikTok account” button.
- Step 3: After scanning the QR code to register with your TikTok account, the screen will prompt for access permissions. Select the appropriate options and click “Continue.”
- Step 4: Confirm your phone number/email.
Step 5: Choose your business type and store name.
- Step 6: Select “Verify Documents” to authenticate your business information and upload the required documents as instructed.
- Step 7: Enter your tax code in the “Tax Code” section to start selling on TikTok Shop.
Step 8: Add your first product by selecting “Add Product.”
Step 9: After TikTok confirms your information, link your bank account to receive payments when sales are successful.
See more products: Buy advertising accounts
How to Log into TikTok Seller
Step 1: Open the TikTok Seller app on your phone.
Step 2: Choose to log in via phone number or email, then enter your account information.
Step 3: Select “Send Code” to receive a verification code after entering the details. If the login information is correct, you will quickly log into TikTok Shop.
Note: Make sure you have registered a TikTok Seller account before attempting to log in. If not, you can register following the guide above.
See more: How to log into TikTok Seller Center on mobile and desktop.
3. Basic Guide to Using TikTok Seller
3.1 Setting up and activating a TikTok Shop account
After successfully registering an account, sellers need to access their TikTok Seller account and verify their identity by uploading images of their ID card or passport. TikTok will verify within 3 business days.
Once the account is verified and activated, the seller can access and adjust necessary information before uploading products to their shop.
3.2 Steps to upload products to TikTok Shop
- Step 1: Go to the Management Page.
- Step 2: In the left sidebar, select Products > select Add New Product.
- Step 3: Fill in all product details, including product name, category, images, product description, pricing per variation (size, color, material…), weight, dimensions, warranty policy, and payment methods.
- Step 4: Submit and wait for TikTok to approve the product.
3.3 How to optimize products on TikTok Shop
Currently, since TikTok doesn’t operate under the same search mechanisms as other e-commerce platforms like Shopee or Lazada, sellers don’t need to focus on SEO optimization for their products like they do on those platforms. Optimizing products on TikTok is much simpler. Here are some things you can optimize:
- Optimize product name and description: Ensure the details are comprehensive, especially important information like material, use cases, etc.
- Optimize pricing: Consider setting prices that cover shipping fees as customers always prefer free shipping, regardless of the platform.
- Payment methods: If you are a new seller, opt for cash on delivery (COD) as this is a new market and there may be risks of order returns and cancellations.
See more: How to sell effectively on TikTok.
5. Frequently Asked Questions
What is the difference between TikTok Shop and TikTok Seller?
TikTok Shop Seller Center is a management platform for your business operations on TikTok Shop. Integrated within the TikTok app or website, Seller Center allows you to optimize your TikTok channel, create and manage advertising campaigns, find partners, and learn from other businesses on the TikTok Shop platform.
See more products: Buy advertising accounts
How to manage orders on TikTok Seller
Managing orders on TikTok Shop Seller Center is not complicated. On the management page, you’ll see sections like product uploads, product edits, and order management. With just a little time, you will quickly get used to managing it.
You can manage orders and products directly on the TikTok Seller Center interface by following these steps:
- Manage products: Add new products, edit product details and pricing.
- Manage orders: Process order statuses (pending confirmation, shipped, completed).
- Track revenue reports: Use the data analysis tool on TikTok Seller Center.
Is it free to create a TikTok Shop on TikTok Seller?
Registering and creating a store on TikTok Shop Seller is completely free. However, during your business operations, you will incur some fees such as:
- Commission fees: Around 1%-5%, depending on the industry.
- Shipping fees: Vary depending on the shipping partners.
- Advertising costs: Vary based on the type of ads you wish to use on TikTok.
Can I register for TikTok Shop Seller without having any followers?
TikTok allows sellers to register for TikTok Shop Seller without requiring a minimum number of followers. This makes it easier for newcomers to start selling on the platform.
This concludes all the information about TikTok Seller and how to effectively manage business on the platform. We hope these useful insights will help you master the features and tricks of TikTok Seller to build a sustainable business on TikTok Shop.
If you need the most reputable payment method and advertising account provider, you can message the fanpage buybm365.com-Ads to receive advice from HT Media. In addition, you can follow the articles. Latest articles related to our Digital Marketing.
