What is TikTok Marketing? 4 Marketing Strategies on TikTok 2025
Where there are users, there is marketing—and TikTok is no exception. Since its boom in 2019, TikTok has surpassed major platforms to become the most downloaded app worldwide. With its massive user base, TikTok is a goldmine that businesses must leverage to the fullest. So, let’s dive into what TikTok Marketing is and how to build an effective marketing strategy on TikTok!
What is TikTok Marketing?
TikTok Marketing refers to the use of TikTok to promote products, services, or brand awareness. This strategy can include various approaches, such as:
✔ Influencer Marketing
✔ TikTok Ads
✔ Organic viral content creation
TikTok Marketing helps businesses achieve their growth goals by:
- Increasing brand awareness
- Building a strong community
- Boosting product and service sales
- Receiving customer feedback
- Providing better customer service
- Targeting the right audience for advertising campaigns
Should Your Business Invest in TikTok Marketing?
Although TikTok is relatively young compared to other social media platforms, it has experienced rapid growth and strong user engagement.
The platform offers a massive content library across various categories, but its interaction level is what sets it apart. TikTok has become a powerful marketing tool for brands and online businesses, thanks to its ability to reach millions of users.
If you don’t start marketing on TikTok now, you risk falling behind your competitors.
Key Insights About TikTok Marketing
TikTok’s User Demographics
According to Datareportal, the number of TikTok users in Vietnam alone has reached 49.9 million. With its simple format, fresh content, and high entertainment value, TikTok has become an essential part of young people’s daily entertainment. Currently, over 89% of active TikTok users in Vietnam are aged 18 and above. Moreover, the average user spends 95 minutes per day on the platform, and over 90% of TikTok downloaders open the app an average of 8 times per day.
See more products: Buy advertising accounts
Gen Z và Millennials
Among TikTok’s 1 billion monthly active users globally, 48.6% are between the ages of 25 and 44, primarily consisting of Millennials (born between 1981 and 1996). Notably, Millennials significantly outnumber Baby Boomers (born in the 1960s and 1970s) in terms of activity, making them the generation with the strongest purchasing power and consumer influence today.
If you think Gen Z is too young to align with your brand, consider their future growth and influence within their families. Gen Z’s opinions are increasingly shaping household purchasing decisions. More importantly, this demographic is highly creative and willing to share content, making it a great opportunity for businesses looking to expand their presence on TikTok.
Gender Demographics
According to TikTok data, 50.6% of users are female, while 49.4% are male. This presents a valuable opportunity for businesses to target female audiences with content related to health, beauty, and lifestyle.
Geographical Distribution
As reported by Apptrace, TikTok is available in 155 countries and supports 75 languages. While ByteDance (TikTok’s parent company) has employed various strategies to penetrate global markets, many experts believe TikTok’s success in Western countries is largely attributed to its predecessor Musical.ly, while its strong presence in Eastern markets is due to Douyin (TikTok’s Chinese version).
TikTok has done an impressive job expanding its user base in Asia. In Vietnam, the majority of TikTok users are concentrated in major cities such as Hanoi, Ho Chi Minh City, Da Nang, and Can Tho.
Note: TikTok’s user base is distinct from other social media platforms. Research shows that 49% of TikTok users do not use Instagram, and 32% do not use Snapchat. This means TikTok presents a unique opportunity for businesses to reach millions of new customers who aren’t accessible through their existing social media channels.
Steps to Building a Marketing Plan on TikTok
To ensure your TikTok advertising campaigns achieve maximum effectiveness and reach as many customers as possible, you need to develop a well-planned TikTok Marketing strategy for your business. Let’s explore Mega Digital’s recommended TikTok Marketing strategy below!
1. Get Familiar with TikTok
It would be a mistake to apply the same marketing strategy on TikTok as you would on other social media platforms like Instagram or Facebook. TikTok is a completely different social network, as its content display algorithm is heavily based on user behavior.
First, explore the features available on TikTok and pay close attention to the trending filters, effects, and music. Look into Branded Hashtag Challenges, how to insert music, and other trending content. Additionally, don’t overlook TikTok’s Duet feature!
2. Identify Your Target Audience
Who do you want to reach on TikTok? Research your potential audience and determine whether they would be interested in your brand. Before creating content, identify your target audience using these two steps:
- Step 1: Study your existing audience on other social media platforms and identify similarities on TikTok. If your current audience isn’t on TikTok, consider targeting niche communities with related interests.
- Step 2: Once you’ve attracted potential viewers, analyze the types of content they engage with. Use this insight to brainstorm content ideas for your business.
3. Analyze Your Competitors on TikTok
Do your competitors have a presence on TikTok? If so, what kind of content are they producing? What strategies are they using? Spend time analyzing their content themes, then develop unique and competitive content that sets your brand apart.
If your competitors are not yet on TikTok, you have a first-mover advantage in your industry. However, you should still observe at least 3 to 5 similar brands or organizations and study how they operate on the platform. Identify their strengths and weaknesses in their marketing strategies, apply what works, and refine what doesn’t.
If your competitors are already active on TikTok, use the S.W.O.T. framework to analyze their Strengths, Weaknesses, Opportunities, and Threats.
4. Set Goals Aligned with Your Business Objectives
If you plan to use TikTok for business, don’t just treat it as an entertainment platform. Your marketing goals should align with your business objectives.
Whether your goal is to:
- Reach new audiences,
- Improve brand image,
- Enhance customer relationships, or
- Increase product awareness,
Your TikTok strategy should directly contribute to your business growth. Consider using the S.M.A.R.T. framework to set effective marketing goals:
- Specific – Clearly define your goal
- Measurable – Ensure it can be tracked
- Achievable – Set realistic expectations
- Relevant – Align with your business vision
5. Post Content Regularly
Creating and following a consistent content schedule is crucial for a successful social media marketing strategy. Plan ahead for activities like live streams and regular video uploads. You can use tools like TikTok Scheduler to automate your posting process.
6. Track, Analyze, and Evaluate Performance
Analyzing your marketing campaign’s effectiveness is key to determining its success. Regularly check your progress against your goals.
If your marketing strategy isn’t performing as expected, adjust your approach by:
- Changing content types,
- Modifying posting times, or
- Tweaking engagement strategies.
TikTok provides business analytics tools similar to Instagram and Facebook. You can track performance using TikTok Analytics by following these steps:
- Step 1: Open your profile page and tap the three dots in the top right corner.
- Step 2: Select Creative Tools, then tap Analytics.
- Step 3: Explore the Overview section to access key metrics for measuring your campaign’s success.
Learn More: A-Z Guide to Understanding TikTok Analytics
7. Experiment with Different Strategies
There’s no fixed formula for creating a viral TikTok video. However, following Mega Digital’s expert tips can increase your chances of success.
Allow room in your TikTok Marketing strategy for creativity, experimentation, and trend adaptation. If one plan doesn’t work, don’t be discouraged—keep refining your approach. If your brand suddenly goes viral, capitalize on the momentum by creating similar content.
See more products: Buy advertising accounts
Effective TikTok Marketing Strategies
Use Influencer Marketing
Collaborating with KOCs, KOLs, and influencers is an essential part of TikTok’s marketing ecosystem. Popular figures like Noo Phước Thịnh, Châu Bùi, and Amee have the power to greatly influence a brand’s success, as millions of users watch their content daily.
Try discovering rising stars or micro-influencers in your niche. For example, “Ông Chú Polo”, a popular TikTok creator known for his youthful fashion sense, was recruited by CoolMate (a men’s fashion brand) to promote their polo shirts.
Build Your Own TikTok Channel
Creating your own brand’s TikTok channel allows for unlimited creativity while saving on advertising costs. Start by setting up a TikTok Business Account and develop your unique content.
You can post a variety of content, including:
✅ Product introductions
✅ Behind-the-scenes business stories
✅ Customer testimonials
✅ Interactive challenges
Take time to explore the “For You” page for creative inspiration and trending ideas.
>>>Read more: 10 ways to make TikTok advertising videos that attract millions of views
TikTok Advertising
If you have accumulated some funds and are looking to start investing, then TikTok Ads will be a suitable choice. Many brands have successfully leveraged TikTok advertising, including Shopee, Vinamilk, Lipton, and Spotify. Similar to Instagram and Facebook, TikTok ad costs are based on a bidding model. Moreover, advertising expenses on this social media platform are significantly lower due to the lower competition rate.
Encouraging User-Generated Content
As a platform designed for young people, businesses should focus on developing content that resonates with this demographic on TikTok. Since TikTok users are highly expressive, trend-conscious, and eager to showcase their personalities, traditional advertisements are unlikely to make a lasting impression.
An effective TikTok Marketing strategy for businesses is to encourage users to create content. Allow your audience to participate in your brand’s storytelling and show that you genuinely care about them. Over time, this interaction builds trust, making it easier to convert users into customers.
A great starting point is leveraging TikTok’s popular #hashtag challenge feature, which encourages user-generated content and boosts brand engagement.
Conclusion
We hope this article has helped you better understand TikTok Marketing and how to develop an effective marketing strategy on TikTok. To protect consumers, TikTok has also implemented strict policies regarding specific niche products such as pharmaceuticals, medicine, and children’s products.
If you’re a seller in the pharmaceutical or cosmetic industry, check out our in-depth guide on how to build a successful TikTok marketing campaign for your business!
If you need the most reputable payment method and advertising account provider, you can message the fanpage buybm365.com-Ads to receive advice from HT Media. In addition, you can follow the articles. Latest articles related to our Digital Marketing.
