What is TikTok Branded Effect? ​​Learn about the advertising app

Branded Effects offer users an immersive product experience, encouraging them to make purchasing decisions. This unique ad format allows brands to create interactive experiences through stickers, filters, and motion effects. Let’s dive deeper into Branded Effect advertising in this article!

What is Branded Effect?

Branded Effect is a TikTok ad format that utilizes stickers, filters, and motion effects to highlight product names, campaigns, and brand identities. Users can create their own content using these branded effects, which are available in TikTok’s video recording filters.

However, this ad format is exclusive to TikTok Agency accounts. Businesses must collaborate with TikTok’s authorized partners, such as buybm365, to connect with TikTok’s team and upload branded effects to the app’s filter library.

Read more: How much does TikTok advertising cost?

Who Should Use Branded Effect Ads?

Branded Effect ads are highly effective for brands in beauty, fashion, gaming, film, and music industries. By integrating branded elements into TikTok effects, users can virtually experience products, sparking their curiosity.

Additionally, Branded Effect ads are ideal for:

• Brands looking to refresh their brand identity for consumers.
• Ad campaigns that require organic audience reach.

5 Popular Types of Branded Effects

#1. AR Effects (Augmented Reality)

This effect utilizes AR technology to add virtual elements to videos, such as:

• Face Masks – Adds 3D elements to the user’s face, changing their appearance.
• Accessories – Includes virtual items like hats, glasses, and jewelry.
• Environments – Alters the background surroundings of the user.

Examples:

• Whiskas’ “Kitten” Effect – Adds cat ears and a kitten face mask to users’ faces.
• NBA’s “Virtual Basketball” Effect – Places a virtual basketball and court background in videos.

#2. Filter Effects

These effects modify the color, lighting, and overall style of videos.

• Color Filters – Adjusts video tones (e.g., vintage, neon, black-and-white).
• Editing Filters – Enhances brightness, contrast, saturation, etc.
• Themed Filters – Adds effects for seasonal events like Halloween or Christmas.

Examples:

• Fujifilm’s “Lomo” Filter – Creates a classic lomography effect.
• Spotify’s “Disco” Filter – Adds disco lights and sparkling elements.

#3. Transition Effects

Branded Effect transitions create smooth scene changes in videos.

• Basic Transitions – Fade in/out, dissolve, and other simple transitions.
• Themed Transitions – Effects like glitch, VHS-style, and cinematic cuts.
• 3D Transitions – Advanced 3D animations between scenes.

Examples:

• Netflix’s “Zoom” Effect – Creates zoom-in transitions between shots.
• Adobe Premiere Pro’s “Glitch” Effect – Adds digital glitch effects to videos.

Tip: These effects can be combined to produce unique and engaging TikTok videos.

#4. Sound Effects

Users can add custom sound effects to their videos, such as:

• Background Music – Brand jingles or product-specific sounds.
• Voiceovers – Fun narrations or brand messages.
• Audio Effects – Sound enhancements like explosions, laughter, and echoes.

Examples:

• Coca-Cola’s “Roar” Sound Effect – Features the brand’s signature roaring sound.
• Whiskas’ “Meow” Sound Effect – Adds a cat’s “Meow” sound to videos.

#5. Branded Stickers

Users can place fun and branded stickers on their videos, such as:

• Logos – Adds a brand logo overlay.
• Mascots – Inserts animated brand mascots.
• Event Stickers – Includes themed stickers for holidays and promotions.

Examples:

• Whiskas’ “Kitten” Sticker – Adds a cat sticker to videos.
• NBA’s “Basketball” Sticker – Features a basketball and NBA logo.

See more products: Buy advertising accounts

Technical Specifications for Branded Effect Advertising on TikTok

To be approved by TikTok, Branded Effects must meet the following requirements:

Video Recording Interface Requirements

Hint Text

• Displayed when users select the effect, explaining how to use it.
• Character Limit: ≤ 48 characters
• Restrictions: No emojis, hashtags, or special characters.

Sponsored Mark (Brand Label)

• Character Limit: Max 30 characters
• Restrictions: No emojis, hashtags, or special characters.

Image Specifications (if applicable)

• Format: PNG
• Dimensions:
  • Width: 40px – 96px
  • Height: 40px
• File Size: < 200KB

Effect Information Page

Effect Icon (Logo)

• Can use TikTok’s default designs or upload a custom icon.
• Requirements:
  • Must align with the effect’s visual theme.
  • Size: 162x162px (rounded corners).
  • Format: PNG
  • File Size: < 60KB

Effect Name

• Max Characters: 40 (Recommended: 18-20 for best visibility).
• Restrictions: No emojis, hashtags, or special characters.

Effect Description

• No character limit.
• Emojis are allowed.
• Restrictions: No URLs or special characters (&, <, >, “”, etc.).

Successful Branded Effect Campaigns

Branded Effect advertising is highly favored by major brands due to its ability to reach a vast audience and enhance brand visibility. Below are some notable success stories:

Oxy Vietnam

• Campaign: Oxy Vietnam collaborated with Marvel to launch Branded Effects featuring superheroes (Iron Man, Captain America, Hulk, etc.) for a new facial cleanser.
• Execution: Influencers like Isaac, Việt Mỹ, and ST Sơn Thạch played Marvel superheroes in TikTok videos.
• Results:
  • 234.4 million views
  • 96,000+ TikTok users participated
  • 145,000+ user-generated videos

Alpenliebe

• Campaign: Alpenliebe transformed its TV ad for Xoài Muối Ớt candy into a TikTok interactive effect. Users had to “shoot” Alpenliebe candies to release chili salt and eliminate “bland ghosts.”
• Results (6-day campaign):
  • 13,000+ videos created using the effect.

Laneige

• Campaign: Laneige, a Korean beauty brand, developed a before-and-after skin comparison effect to showcase their skincare product’s hydrating benefits.
• Results:
  • 25 million ad views
  • 420,000+ interactions
  • 9,500+ user-generated videos

See more products: Buy advertising accounts

Conclusion

Branded Effect advertising stands apart from other TikTok ad formats. The success of a campaign largely depends on a brand’s creativity in producing engaging, easy-to-use, and shareable effects.

If you need the most reputable payment method and advertising account provider, you can message the fanpage buybm365.com-Ads to receive advice from HT Media. In addition, you can follow the articles. Latest articles related to our Digital Marketing.