What is KOC TikTok? 5 steps to develop a successful KOC Marketing strategy

HT Vũ Ngọc 11 Mar, 2025 Tiktok Marketing

Nowadays, TikTok is not just a platform for entertainment but also a “goldmine” that helps businesses generate massive revenue and enables individuals to earn substantial monthly income. However, have you truly leveraged the KOC trend to boost your revenue and earnings?

In this article, we will outline five steps to building a successful KOC marketing campaign for businesses and provide guidance for content creators who aspire to become renowned KOCs on TikTok.

What Are KOC and KOL?

KOC stands for Key Opinion Consumer—a key consumer with significant influence over the market. The primary role of a KOC is to directly use products and services and provide the most objective reviews and evaluations based on their personal experience.

On the other hand, KOL stands for Key Opinion Leader—individuals with substantial influence in online communities. They are often invited to participate in marketing campaigns to enhance brand awareness. KOLs primarily receive bookings from agencies to review specific products or brands on social media.

Why Has KOC on TikTok Become a Trend?

In today’s digital era, consumers have access to an enormous amount of information about the products and services they are interested in. As a result, purchasing behavior has become much more informed. Before making a purchase, customers thoroughly research the product.

This is why KOCs have emerged and are becoming a trend. KOCs are the first to use products and provide honest, objective feedback on their features, benefits, and limitations for future buyers. With the information provided by TikTok KOCs, followers feel a sense of trust and authenticity, making KOCs a powerful influence in consumer decision-making.

Additionally, businesses are increasingly choosing KOCs over KOLs due to several key differences, such as:

Follower count
Autonomy in product selection
Expertise in a specific niche
Authenticity and credibility
Popularity and engagement level
Cost-effectiveness

5 Steps to Building a Successful KOC Marketing Strategy

To maximize profits from TikTok KOC marketing, it is crucial to develop an effective strategy. Here are five key steps to executing a successful KOC marketing campaign:

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Step 1: Define Goals and Target Audience

Before launching a KOC marketing plan, you need to establish clear and specific campaign goals within a set timeframe.

Next, identifying your target audience is essential. This helps determine which KOCs will have the greatest impact on your potential customers and which TikTok keywords to focus on when creating content.

Step 2: Research and Select KOCs

Once you have defined your target customer profile, establish specific selection criteria for choosing the right KOCs. Thoroughly research their niche, audience demographics, and engagement rates on TikTok.

For example:

Thảo Vy is a KOC with 685.3K followers and 11.6M likes, primarily attracting female viewers with a middle-to-high income and a strong interest in luxury fashion.
Her TikTok account is ideal for designer fashion brands.

Key selection criteria include:

Relevance: Choose KOCs with strong influence in your industry and an audience that matches your target customers.
Performance: Evaluate how effectively their content drives sales and customer engagement.
Growth Potential: Ensure their content aligns with market trends and appeals to a large follower base.

These metrics help you create valuable content that resonates with a KOC’s audience, increasing your campaign’s reach and effectiveness.

Step 3: Connect with KOCs

Create a list of KOCs who align with your brand’s goals and product offerings. The more options you have, the better your chances of success.

When reaching out to KOCs, be clear, professional, and realistic. You can approach them by:

Sending a personalized message or email
Offering free products or services for them to experience
Inviting them to participate in company events or marketing campaigns

Since this is a collaborative relationship, ensure that both parties benefit to establish long-term cooperation.

Step 4: Provide Clear Content Guidelines

To maximize the impact of TikTok KOCs, you must clearly outline the key elements that should be included in their product-related videos. KOCs will then add their creative touch to make the content engaging, informative, and likely to go viral.

Here are some recommended content formats:

Real-life scenarios
Storytelling approaches
Sharing useful product information
Providing tips and hacks
Using Q&A features

Step 5: Monitor and Measure Performance

Like any marketing campaign, tracking and evaluating results is crucial to determine the effectiveness of your KOC marketing strategy.

Key performance indicators (KPIs) to monitor include:

Number of orders placed
Number of canceled orders
Revenue generated
Profit margins

By following these five steps and optimizing your content for search engines, you can develop a highly effective KOC marketing plan that reaches the right audience while boosting traffic, engagement, and revenue for your business.

How Do KOCs Make Money?

There is not much difference between the ways KOCs and KOLs earn money. Besides earning from advertisements through review videos, participating in promotional events and campaigns, or working as photo models, KOCs also have several other ways to generate income.

Affiliate Marketing

Affiliate Marketing, also known as performance-based marketing, is a common way for KOCs to make money by promoting and recommending partner products on their TikTok profiles. Typically, brands provide KOCs with a unique affiliate link. Every time a purchase is made through that link, the KOC receives a commission based on the pre-agreed percentage with the brand.

Receiving PR Bookings & Attending Events

KOCs with a significant level of fame can earn money by accepting invitations to experience services and participate in brand-sponsored promotional events. This is a lucrative income stream for many KOCs.

Livestream TikTok

Brands and businesses often book KOCs for livestreaming on TikTok to both promote and sell products while engaging with potential customers. This helps build trust and provides a deeper understanding of the product.

>>>See more: Top 8 Easiest Ways to Make Money on TikTok That Many TikTokers Use

How to Become a Successful KOC on TikTok?

KOCs are gradually establishing themselves as equally influential as KOLs. While anyone can share personal opinions on social media, becoming a successful KOC on TikTok requires the following strategies:

1. Identify Your Strengths

To stand out among hundreds of active KOCs, you need to truly shine in a specific niche. If your content lacks clarity and uniqueness, people will not notice or engage with you.

2. Define Your Target Audience

You cannot create content for everyone on TikTok. Instead, focus on a specific group of target customers by identifying details such as:

Age range
Interests & hobbies
Spending habits & income level

When your content resonates with the right audience, they will feel understood, trust you, and engage with your recommendations.

3. Expand Your Network

To be a successful KOC, you must build strong and wide-ranging connections with:

Industry peers
Brands
Advertising agencies

A strong network increases your chances of landing lucrative collaborations.

4. Maintain Authenticity

KOCs are trusted because they provide real, unbiased insights compared to traditional advertisements. Your TikTok content should be:

Authentic
Honest
Based on real experiences

Avoid overly promotional or biased content, as audiences value genuine reviews.

5. Invest in Expertise

Successful KOCs possess deep knowledge about the products or topics they discuss. Regardless of your niche, having strong expertise allows you to provide valuable insights, build credibility, and establish authority in your field.

6. Engage Regularly with Your Audience

Actively interacting with your followers by responding to comments and answering questions helps:

Strengthen your personal brand
Build a loyal and engaged audience
Foster a stronger connection with your community

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Conclusion

KOC TikTok is emerging as a dominant marketing trend, offering success to those who seize this opportunity. Hopefully, this article provides valuable insights for businesses aiming to optimize their KOC marketing campaigns, as well as for individuals aspiring to become popular KOCs on TikTok.

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